2016 Mexico - Visa...2016 Mexico Index The e-Readiness index helps to measure how developed...
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Visit vi.sa/latam-ereadiness-en for more information. Latin America e-Readiness report Every two years Visa conducts a strategic review of e-Readiness in Latin America in partnership with Euromonitor International. This helps identify areas of opportunities as well as encourage Internet adoption. 2016 Mexico Index The e-Readiness index helps to measure how developed e-Commerce is in a particular country or region. 41.7 LATIN AMERICA 94.5 USA (BENCHMARK) 41.3 MEXICO Index breakdown ON-GROUND LOGISTICS E-COMMERCE PRESENCE ONLINE CONNECTIVITY DEVICE ACCESS MONETARY CONNECTIVITY 100% 25% 50% 75% USA 100% 87.8% 100% 90.9% 100% MEXICO 66.6% 14.5% 37.9% 31.3% LATIN AMERICA 63.7% 40.1% 40.7% 46.4% 19.5% 50.5% 2014 2016 Profile breakdown Leading profile The Traditionalist Avg. age: 44.7 years Avg. monthly income: US $418 Avg. time spent online per day: 3.6 hours Consumer profiles Over half of Mexicans fall into the Traditionalist and Spectator profiles, meaning they very rarely shop online. 31.9% 15.7% 5.8% 21.9% 13.8% 13.3% 24.4% 25.0% USA USA USA USA LAC LAC LAC LAC MEX MEX MEX MEX Pro Surfer Spectator Explorer Traditionalist 74.0% 13.7% 11.2% 53.0% 27.2% 24.4% 5.1% 33.1% 21.1% 11.5% 11.0% 24.3% 40.5% 7.2% 18.6% 16.1% 32.9% 40.6% 19.1% 15.6% Internet Users: 46.4% Online Buyers: 11.3% 127 MILLION Device Possession Percentages shown out of households. 2020 Forecast 14.8% $23.5 BILLION Equating to: Overview Mexico is the second-largest e-Commerce market in Latin America. Even with this and the second largest e-Readiness score, further development will be bolstered by upcoming improvements to regulatory frameworks. 2015 e-Commerce Market Value $11.8 BILLION 20% of Internet retailing was through mobile. Internet Retailing: 41.7% = $4.9 billion 36.3% Smartphones 39.9% 7.8% Tablets Personal computers 1 Compounded Annual Growth Rate (CAGR) All statistics from “e-Readiness in Latin America, 2016”, a report prepared for Visa Inc. by Euromonitor International Population The e-Commerce market value is set to increase annually by: 1 MEX Mexico LAC Latin America USA United States of America E-READINESS INDEX 41.3
Transcript of 2016 Mexico - Visa...2016 Mexico Index The e-Readiness index helps to measure how developed...
Visit vi.sa/latam-ereadiness-en for more information.
Latin America e-Readiness report
Every two years Visa conducts a strategic review of e-Readiness in Latin America in partnership with Euromonitor International. This helps
identify areas of opportunities as well as encourage Internet adoption.
2016
Mexico
Index
The e-Readiness index helps to measure how developed e-Commerce is in a particular country or region.
41.7
LATIN AMERICA
94.5
USA
(BENCHMARK)
41.3
MEXICO
Index breakdown
ON-GROUNDLOGISTICS
E-COMMERCEPRESENCE
ONLINECONNECTIVITY
DEVICEACCESS
MONETARYCONNECTIVITY
100%
25%
50%
75%
USA
100%
87.8%
100%90.9%
100%
MEXICO
66.6%
14.5%
37.9%31.3%
LATIN AMERICA
63.7%
40.1%40.7%46.4%
19.5%
50.5%
20142016Profile breakdown
Leading profile
The TraditionalistAvg. age: 44.7 years
Avg. monthly income: US $418
Avg. time spent online per day: 3.6 hours
Consumer profiles
Over half of Mexicans fall into the Traditionalist and Spectator profiles, meaning they very rarely shop online.
31.9%
15.7% 5.8%
21.9%
13.8%
13.3% 24.4%
25.0%
USA
USA USA
USA
LAC
LAC LAC
LAC
MEX
MEX MEX
MEX
Pro Surfer Spectator
Explorer Traditionalist
74.0%
13.7%
11.2%53.0%
27.2% 24.4%
5.1%
33.1%21.1%
11.5%
11.0% 24.3% 40.5%
7.2%
18.6%
16.1%
32.9% 40.6%19.1% 15.6%
Internet Users: 46.4%
Online Buyers: 11.3%
127MILLION
Device Possession
Percentages shown out of households.
2020 Forecast
14.8%
$23.5 BILLIONEquating to:
Overview
Mexico is the second-largest e-Commerce market in Latin America. Even with this and the second largest e-Readiness score, further development will be bolstered by upcoming improvements to regulatory frameworks.
2015 e-Commerce Market Value
$11.8BILLION
20% of Internet retailing was through mobile.
Internet Retailing: 41.7%
= $4.9 billion
36.3%Smartphones
39.9%7.8%Tablets
Personal computers
1 Compounded Annual Growth Rate (CAGR) All statistics from “e-Readiness in Latin America, 2016”, a report prepared for Visa Inc. by Euromonitor International
PopulationThe e-Commerce market value is set to increase annually by:1
MEX Mexico LAC Latin America USA United States of America
E-READINESS INDEX
41.3
