2016 Colombia - bm.visa.comColombia Index The e-Readiness index helps to measure how developed...
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Visit vi.sa/latam-ereadiness-en for more information. Latin America e-Readiness report Every two years Visa conducts a strategic review of e-Readiness in Latin America in partnership with Euromonitor International. This helps identify areas of opportunities as well as encourage Internet adoption. 2016 Colombia Index The e-Readiness index helps to measure how developed e-Commerce is in a particular country or region. 41.7 LATIN AMERICA 94.5 USA (BENCHMARK) 34.4 COLOMBIA Index breakdown ON-GROUND LOGISTICS E-COMMERCE PRESENCE ONLINE CONNECTIVITY DEVICE ACCESS MONETARY CONNECTIVITY 100% 25% 50% 75% USA 100% 87.8% 100% 90.9% 100% COLOMBIA 63.2% 11.0% 38.8% 33.6% 29.1% LATIN AMERICA 63.7% 40.1% 40.7% 46.4% 19.5% 2014 2016 Profile breakdown Leading profile The Pro Surfer Avg. age: 42 years Avg. monthly income: US $1374 Avg. time spent online per day: 4.3 hours Consumer profiles 74.2% of Colombians fall into two opposing profiles, the Pro Surfer (shop online at least once a month) and the Traditionalist (never shop online). 31.9% 15.7% 5.8% 21.9% 39.2% 8.7% 4.5% 26.0% USA USA USA USA LAC LAC LAC LAC COL COL COL COL Pro Surfer Spectator Explorer Traditionalist 74.0% 13.7% 11.2% 53.0% 27.2% 24.4% 54.9% 5.1% 33.1% 21.1% 11.5% 15.7% 12.1% 38.1% 13.7% 22.4% 19.3% 7.2% 18.6% 23.8% Internet Users: 55.3% Online Buyers: 22.5% 48.2 MILLION Device Possession 50.5% Smartphones 47.9% Personal computers 16.3% Tablets Percentages shown out of households. 2020 Forecast 21.9% $6.7 BILLION Equating to: Overview e-Commerce in Colombia reached US $2.5 billion in 2015, up 17.2% from 2013. This reflects the strong development of the sector, particularly when taking into account that the growth occurred amidst an economic slowdown in the country. 2015 e-Commerce Market Value $2.5 BILLION 1.4% of Internet retailing was through mobile. Internet Retailing: 35.5% = $0.89 billion Population The e-Commerce market value is set to increase annually by: 1 COL Colombia LAC Latin America USA United States of America 1 Compounded Annual Growth Rate (CAGR) All statistics from “e-Readiness in Latin America, 2016”, a report prepared for Visa Inc. by Euromonitor International E-READINESS INDEX 34.4
Transcript of 2016 Colombia - bm.visa.comColombia Index The e-Readiness index helps to measure how developed...
Visit vi.sa/latam-ereadiness-en for more information.
Latin America e-Readiness report
Every two years Visa conducts a strategic review of e-Readiness in Latin America in partnership with Euromonitor International. This helps
identify areas of opportunities as well as encourage Internet adoption.
2016
Colombia
Index
The e-Readiness index helps to measure how developed e-Commerce is in a particular country or region.
41.7
LATIN AMERICA
94.5
USA
(BENCHMARK)
34.4
COLOMBIA
Index breakdown
ON-GROUNDLOGISTICS
E-COMMERCEPRESENCE
ONLINECONNECTIVITY
DEVICEACCESS
MONETARYCONNECTIVITY
100%
25%
50%
75%
USA
100%
87.8%
100%90.9%
100%
COLOMBIA
63.2%
11.0%
38.8%33.6%
29.1%
LATIN AMERICA
63.7%
40.1%40.7%46.4%
19.5%
20142016Profile breakdown
Leading profile
The Pro SurferAvg. age: 42 years
Avg. monthly income: US $1374
Avg. time spent online per day: 4.3 hours
Consumer profiles
74.2% of Colombians fall into two opposing profiles, the Pro Surfer (shop online at least once a month) and the Traditionalist (never shop online).
31.9%
15.7% 5.8%
21.9%
39.2%
8.7% 4.5%
26.0%
USA
USA USA
USA
LAC
LAC LAC
LAC
COL
COL COL
COL
Pro Surfer Spectator
Explorer Traditionalist
74.0%
13.7%
11.2%53.0%
27.2% 24.4%
54.9%
5.1%
33.1%21.1%
11.5%
15.7% 12.1% 38.1%
13.7% 22.4% 19.3%
7.2%
18.6%
23.8%
Internet Users: 55.3%
Online Buyers: 22.5%
48.2MILLION
Device Possession
50.5%Smartphones
47.9%
Personal computers
16.3%Tablets
Percentages shown out of households.
2020 Forecast
21.9%
$6.7 BILLIONEquating to:
Overview
e-Commerce in Colombia reached US $2.5 billion in 2015, up 17.2% from 2013. This reflects the strong development of the sector, particularly when taking into account that the growth occurred amidst an economic slowdown in the country.
2015 e-Commerce Market Value
$2.5BILLION
1.4% of Internet retailing was through mobile.
Internet Retailing: 35.5%
= $0.89 billion
PopulationThe e-Commerce market value is set to increase annually by:1
COL Colombia LAC Latin America USA United States of America
1 Compounded Annual Growth Rate (CAGR) All statistics from “e-Readiness in Latin America, 2016”, a report prepared for Visa Inc. by Euromonitor International
E-READINESS INDEX
34.4
