20150714 Veritone Media
of 34
description
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Transcript of 20150714 Veritone Media
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OF ADVERTISING
3 Big Uglies
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Copyright 2015 Veritone, Inc. All rights reserved. CONFIDE
Ugly One
Copyright 2015 Veritone, Inc. All rights reserved. CONFIDE
IS ANYONE PAYINGATTENTION ANYMORE?
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Copyright 2015 Veritone, Inc. All rights reserved. CONFIDE
Live TVViewership
Copyright 2015 Veritone, Inc. All rights reserved. CONFIDESource: Nielsen March 2015
dowyear o
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Copyright 2015 Veritone, Inc. All rights reserved. CONFIDECopyright 2015 Veritone, Inc. All rights reserved. CONFIDE
Among
18 to 24 year oldsdow
Source: Nielsen March 2015
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49% of VOD use
t
Eco
Copyright 2015 Veritone, Inc. All rights reserved. CONFIDESource: MediaPost April 2015
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Copyright 2015 Veritone, Inc. All rights reserved. CONFIDECopyright 2015 Veritone, Inc. All rights reserved. CONFIDE
56% of DVR useskipthrough
EVERYcommercial
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Copyright 2015 Veritone, Inc. All rights reserved. CONFIDECopyright 2015 Veritone, Inc. All rights reserved. CONFIDE
46% of web videoare N
vie
Source: Google May 2015
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Copyright 2015 Veritone, Inc. All rights reserved. CONFIDECopyright 2015 Veritone, Inc. All rights reserved. CONFIDESource: Google May 2015
Of unseen ads76% did not even appear on sc
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Copyright 2015 Veritone, Inc. All rights reserved. CONFIDECopyright 2015 Veritone, Inc. All rights reserved. CONFIDESource: National Geographic /Ad Age 2014
More
likelystruck
bylightening than cliban
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Copyright 2015 Veritone, Inc. All rights reserved. CONFIDE
Ugly Two
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AM I REACHINGAT THE RIGHT
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5,000+Advertisement a
brand exposuresdaySource: Yakelovich 2014
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Only 12 make a
impression.Source: SJ Insights 2014
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Find the needle
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Thread theneedle
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Copyright 2015 Veritone, Inc. All rights reserved. CONFIDE
Ugly Three
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WAS MY MESSAGEEVEN EFFECTIVE?
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Airchecksdonesamewayas
1931
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Average wait tim
1-2 Weeks
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Too late:
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What is Veritone
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What
Googledoes
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FOWW
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Veritone does
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FOR THE SPOKEN WORD
Weve cracked the code
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Not somethingeveryone can do
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U S ISSUED PATENTS
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U.S. PENDING PATENTS
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FOREIGN PENDING PATENT
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What Does
Veritone Media D
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Copyright 2015 Veritone, Inc. All rights reserved. CONFIDE
Technology +Data + CreativityTO CREATE MESSAGING YOUCANT IGNORE
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Native AdvertisingTHEY CANT TUNE YOU OUT,IF YOURE ALREADY IN
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and weve
made itSIMPLE, SCALABLE, TRACKABL
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Just ask these fol
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Veritone Demo
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Nice. Right?
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