2015 MVP Annual Report.pdf

7/25/2019 2015 MVP Annual Report.pdf

1/562015 ANNUAL REPOR

BY THE NUMBERSYEAR IN REVIEW

IN ATTENDANCEAMONG ALL

MINOR LEAGUETEAMS

9,444,680TOTAL ATTENDANCE OVER ALL16SEASONS

AVERAGE NUMBER OFFANS PER GAME IN 2015

8,212

1,121CONSECUTIVEOVERFLOW

SELLOUT CROWDSSINCE 2000

574,830

2015 SEASON ATTENDANCE


2/562015 ANNUAL REPORT

EXPANSIONYEAR IN REVIEW


The Dragons MVP Program used the marketing power of Dayton Dragons Baseball as an educational tool for fourth and fithgrade teachers, helping them motivate and reward students for success both in and out of the classroom. The Dragons MVPProgram presented by Bob Evans is also made possible by Sinclair Community College, WDTN-TV, and Dayton's CW Television.

The 2015 season was the 10th year of the MVP Program and with that came a very exciting announcement, the expansionof the program into two additional counties. The program has grown from one county its first year to five counties with theaddition of Miami and Warren to the mix.

The expansion of the MVP Program in 2015 meant its reach grew to include over 1,100 classrooms and nearly 35,000 studentsthroughout the Miami Valley.




MVP Posters

The Dragons MVP Program enabled teachers in nearly 200 schools to recognize five students in their classroom who deservedto be an MVP. The beauty of the program was that each teacher was the sole judge and jury in how these awards were used.

IMPLEMENTATIONYEAR IN REVIEW



Participating teachers received a kit of materials. This kit included two diferent posters to hang in the classroom and successstory report forms (there was also an online option) for selection of the MVPs, as well as MVP bookmarks and stickers for everystudent. Also included was a Best Practices sheet, providing teachers with ideas on how to utilize the MVP Program in theirclassroom.

Teachers received five award packets for their MVPs. Award packets included a customizable certificate, a voucher for aspecially designed Dragons MVP hat, and a voucher for four tickets to a sold-out Dragons game and to an MVP Field Day (anexclusive, private event at Fith Third Field).

Dayton Dragons

MVP Program:

Start-Up Guide

The Dayton Dragons MVP Program presented by Bob Evansis also made possible by the generous support of WDTN-TVand Daytons CW Television.

A Tool for Teachers

2015

Presented by

:

MVP Guidebook

MVP Bookmark

MVP Sticker




Students Name: School Name:

Teachers Name: School Phone: ( )

Teachers Email: Grade:

Please circle the main categories that apply to the reason this MVP is being selected:

Grades (improved/great) | Leadership | Citizenship | Creativity | Contest Winner | Community Involvement

Extra-Curricular Involvement | Attendance | Behavior Improvement | Beating the Odds| Other

Explain why the student was picked as a Dragons MVP (Please provide examples).

What was the childs reaction when you told them?

What was the familys reaction when they were informed?

Please fill out one of these forms, with as much detail as possible, for each of your MVPs (total of five).The more detail, the better. And the sooner we receive your stories, the better chance your studentswill have of being featured in the Dayton Daily News, Springfield News-Sun, Dragons PlayBall!

game program, on the radio, and in a public service announcement on Daytons CW.

From the success stories we receive, we randomly select several Dragons MVP classrooms during April and May to get special visits byDragons players and a Dragons mascot. Your classroom may be next!

You can submit your success stories ONLINE at daytondragons.com/mvpstory OR make enough copies (one for each of your five MVPs)and submit to us by mail or fax at the below:

Dragons MVP ProgramFifth Third FieldPO BOX 2107Dayton, OH 45401-2107Fax: (937) 228-2284

The Dayton Dragons MVP Program presented by Bob Evans is also made

possible by the generous support of WDTN-TV and Daytons CW Television.

Presented by

First Last

First Last

Dragons MVP Program l Fifth Third Field l PO Box 2107 l Dayton, OH 45401-2107 l PH: (937) 228-2287

Robert MurphyPresident, Dayton Dragons

HeaterMascot, Dayton Dragons

GemMascot, Dayton Dragons

Teacher

The Dayton Dragons MVP Program presented by Bob Evans is also made possible

by the generous support of WDTN-TV and Daytons CW Television.

This certificate hereby declares that:

has been designated a Dayton Dragons MVP.

Presented by

MVP Certifcate

MVP Success Story Form

Check out the ideas below for ways to get started with the Dragons MVP program.

These ideas have been tried and tested by fourth and h grade teachers whohave used the program for years. Please keep in mind, these are only ideas you are the sole judge and jury and can use the program the best way you see tin your classroom.

Evaluate students based on six categories:

Hustle = Prepared and turns in work on time

Teachers Choice = Model student/participates in class

Sportsmanship = Positive/helpful attitude

Most Improved = Made noticeable progress

Captain = Leadership

MVP = Possess all of the above categories

Teacher assigns points based on pre-determinedcriteria for a certain amount of time. The highestnumber of points would be considered for an MVP.

Attendance

Improvement

Preparedness

Responsibility

Good behavior

Other

Evaluate students on criteria outside of grades:

Quiet Qualities = student might typically go

unnoticed, but follows daily rules and routine to

highest expectation

Most improved

Good/improved behavior

Positive/helpful attitude

Excellent communicator

Evaluate students on criteria outside of the classroom:

Community service/volunteer work

Involvement in extra-cirriculars

Overcoming difficult situations (health/family, etc.)

Contest winner in community challenge

Advocate for personal cause

Recognize an MVP at the end of each week in front of entire class

Wear Dragons gear when announcing programs and awardingstudents to make it more fun

Take photos of winners in your class and use on bulletin board, schoolnewsletter, etc.

Recognize MVPs over the school PA system so the entireschool can celebrate with them

Host an assembly for the entire grade

Build suspense by reading MVPs success story and notrevealing the winners name until the end

Best Practices Sheet





You've earned it!This voucher is good for one (1) Dragons MVP hat.

To claim your hat, simply bring this voucher to yourgame night or MVP Field Day and stop by the DaytonDaily NewsCustomer Service Booth.

Missed the game or Field Day? Dont worry, this voucher can also be redeemed during any Dragons home game after yourDragons MVP game date or MVP Field Day. Simply bring this voucher to the Dayton Daily NewsCustomer Service Boothlocated near the main gates. You can also redeem this voucher at the Dragons offices at Fifth Third Field, Monday throughFriday 9am-5pm.

The Dayton Dragons MVP Program presented by Bob Evans is also made possible by the generous support ofWDTN-TV and Daytons CW Television.

(937) 228-2287 [email protected]

:

TM

Presented by

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To ensure you receive tickets for the game night of your choice, we recommend you mail your voucher back to us as soon as possible. Please allow two weeks for delivery of your tickets to both events. If you need to purchase additional game tickets or require special

assistance, please contact us at 937.228.2287. However, due to high demand, we are unable to offer additional tickets to the Field Day event. Please note that each MVP receives two tickets to Field Day: one to be used for the child and one for a parent/guardian.

This voucher is good for four (4) free lawn tickets to a Dragons baseball game honoring MVPs and two (2) freetickets to the private MVP Field Day eventopen only to Dragons MVP winners.

1Select the Dragons game you would like

to attend (check one).Sunday, April 26, 2015

7:00 PMvs. West Michigan Whitecaps

(Affiliate of the Tigers)

Wednesday, May 27, 2015

7:00 PMvs. South Bend Cubs

(Affiliate of the Cubs)

Saturday, June 13, 2015

10:00 AM- 12:30 PM@ Fifth Third Field

Students Name:

Teacher Name:

School:

Parent/Guardian Name:

Address:

City: State: Zip:

Phone: E-mail: (preferred)

To receive your tickets, please complete and return this voucher.

Select appropriate box regarding yourattendance at the Field Day event.

Fill out your contact information below.

Place this voucher in the included pre-paid envelopeand mail it back to us.

STEP

2STEP

3STEP

4STEPYES NO

The Dayton Dragons MVP Program presented by Bob Ev ans is also made possible by the generous support of WDTN-TV and Daytons CW Television.

:

MVP Hat Voucher

MVP Ticket Voucher




ADMIT ONE

Dragons MVP Field DaySaturday, June 13, 2015

10:00 a.m. - 12:30 p.m. at Fifth Third Field

Presented by

The Dayton Dragons MVP Program presented by Bob Evans is made possible by

the generous support of WDTN-TV and Daytons CW Television.

t . :

MVP Field Day Voucher



TEACHER SUPPORTYEAR IN REVIEW

Teachers were the sole decision makers on how to implement the program in their classroom and they promoted it in a varietyof ways. Among the criteria teachers used for an award were good citizenship, improved behavior, turning in homeworkassignments on a regular basis, improved grades, community involvement, and completion of a special assignment.

In addition to the Dragons MVP Program posters, many classrooms had decorated bulletin boards, walls and hallways, andheld awards ceremonies.



SUCCESS STORIESYEAR IN REVIEW

The Dragons MVP Program uses themarketing power of Dayton DragonsBaseball as an educational tool forfourth and fifth grade teachers,helping them provide incentive andreward to students for success bothin and out of the classroom. Theuse and distribution of the awardsis entirely up to each teacher.Teachers use the program to rewardbehavior improvements, communityinvolvement, good grades, spelling

bee winners, and more. Below, youlllearn why Abigail Frock was selectedand other fun facts about her too!

Q. Abigail, can you tell us why yourteacher, Mrs. Churchward, selectedyou as an MVP?

A. I do a lot of community work. Iam in the girl scouts and we do a lotof projects for the community. Myfavorite was packing food boxes forthe food bank. It feels really good tohelp people.

Q. What is your favorite subject inschool?

A. I like reading and science becauseI enjoy learning about different plantand animal breeds.

The Dragons MVP Program presented by Bob Evans is also made possible by

Q. What do you want to be when yougrow up?

A. I want to be an ornithologist whichis someone that studies birds. Myfavorite kind of bird is a peregrinefalcon.

Q. Whats your favorite part aboutbeing a Dragons MVP?

A. I am really excited to go to aDragons game. I like trying to catchfly balls and home runs.

Q. What is your favorite place to go?

A. My family went to Alaska. We sawglaciers and got to go whale watching.We even saw a seal!

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IT FEELS REALLY GOODTO HELP PEOPLE.

Abigail Frock: 5th Grade - Simon Kenton Elementary

F . :

The Dragons MVP Program uses themarketing power of Dayton DragonsBaseball as an educational tool for fourthand fifth grade teachers, helping themincent and reward students for successboth in and out of the classroom. Theuse and distribution of the awards isentirely up to each teacher. Teachersuse the program to reward behaviorimprovements, community involvement,good grades, spelling bee winners, andmore. Below, youll learn why TylerHurley was selected and other fun facts

about him too!

Q. Tyler, can you tell us why yourteacher, Ms. Latimer, selected you as anMVP?

A. I think she picked me because I amvery loyal and a good student. I also leadmy classmates in picking games to playduring gym class. We dont have a gymteacher so it can be hard to agree but wehave a voting system that helps us makedecisions.

Q. What is the nicest thing you havedone for someone else?

A. One time during math class, my

friend couldnt figure out how to solve aproblem so I helped him figure it out. Ido that a lot for kids in my class.



A. I want to be a marine biologist. Ilove fish and I like to fish. I also lovethe water and being outdoors. Scienceis my favorite subject so it seems likesomething I would like.

Q. What did you do when you found outyou were a Dragons MVP?

A. I was very happy. I gave my teacher

a big hug! Im really excited to be aDragons MVP and looking forward tomeeting Heater at a Dragons game.

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Tyler Hurley: 5th Grade - Cox Elementary School

A big part of the MVP Program was sharing with the community what these great students were doing. Ten MVPs wereprofiled in ads that focused on why they were chosen as an MVP in their classroom. Through information submitted byteachers, Success Stories were created and were featured in the PlayBall! game program, in theDayton Daily Newsand

theSpringfield News Sun.

Each selected MVP was interviewed by the Dragons staf, had photographs taken of them at their school and receivedcopies of their ad from the game program.




The Dragons MVP Program uses themarketing power of Dayton DragonsBaseball as an educational tool for fourthand fifth grade teachers, helping themincent and reward students for successboth in and out of the classroom. Theuse and distribution of the awards isentirely up to each teacher. Teac hersuse the program to reward behaviorimprovements, community involvement,good grades, spelling bee winners, andmore. Below, youll learn why KaitlynCrawford was selected and other funfacts about her too!

Q. Kaitlyn, can you tell us why yourteacher, Mrs. DiCuirci, selected you asan MVP?

A. I was picked as an MVP because Ilove helping other people. I also think Iam a kind person.


A. I raised money for my kindergartenteacher, Mrs. Patterson, when shebecame sick. I started a program calledMunchkins for Michelle that sold greybracelets for $1 each. I raised $600 thatI was able to give to Mrs. Patterson.


Q. If you could go any place in the world,where would it be?

A. My favorite place to go is home. I liveon a farm where we have a donkey, goats,

a rabbit, cattle, dogs, cats, and chickens.The chickens are my favorite! I also enjoyworking on my farm, especially feedingthe animals and mowing the grass!

Q. If you could have any super power,what would it be?

A. If I could choose any superpower, Iwould want to have the power to heal sickpeople.

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Kaitlyn Crawford: 5th Grade - Xenia Christian Elementary School

The Dragons MVP Program uses themarketing power of Dayton DragonsBaseball as an educational tool for fourthand fifth grade teachers, helping themincent and reward students for successboth in and out of the classroom. Theuse and distribution of the awards isentirely up to each teacher. Teachersuse the program to reward behaviorimprovements, community involvement,good grades, spelling bee winners, andmore. Below, youll learn why CarsynPrinz was selected and other fun factsabout her too!

Q. Carsyn, can you tell us why yourteacher, Ms. Fullenkamp, selected youas an MVP?

A. I was picked as an MVP because Ihave a good attitude. I am nice to myfriends and teachers and am a very hard

worker.


A. I help my friend Louis with his work atschool.


A. I want to work with animals. I lovedolphins, they are lovely.


Q. What would you do with a milliondollars?

A. I would buy a million books. I lovereading. I like books about princesses,mermaids and dolphins.

Q. If you could play any professionalsport, what would it be?

A. Swimming! I was in the SpecialOlympics and won two medals last year.

Q. Do you have any pets?

A. I have a dog named Colby. We rescuedhim when he was five. He loves being petand laying on the couch with me.

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Carsyn Prinz: 5th Grade - Brookville Intermediate School

The Dragons MVP Program usesthe marketing power of DaytonDragons Baseball as an educationaltool for fourth and fifth gradeteachers, helping them incent andreward students for success bothin and out of the classroom. Theuse and distribution of the awardsis entirely up to each teacher.

Teachers use the program to rewardbehavior improvements, communityinvolvement, good grades, spellingbee winners, and more. Below, youlllearn why Ethan Ott was selected andother fun facts about him too!

Q. Ethan, can you tell us why yourteacher, Mrs. Gutman, selected you asan MVP?

A. I was picked as an MVP because Ihave pretty good grades and I workhard. I also did a charity walk for myfriends mom who had cancer.


A. I want to be a game warden. Itslike a police officer for hunters tomake sure they arent hunting outof season. I saw a show on animalplanet about it and thought it lookedinteresting!



A. I would put all of it in the bank.If I had to buy something for myselfit would probably be fishing andhunting gear. I would use the rest fortaxes.


A. Fishing or trap shooting. Im in the4H Club for trap shooting. We practicea lot and have competitions with kidsfrom around the U.S.

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Ethan Ott: 5th Grade - Miami East Elementary School

I wor k har d in theclassroom and for

l ocal charit ies!

The Dragons MVP Program uses the

marketing power of Dayton DragonsBaseball as an educational tool for fourthand fifth grade teachers, helping themincent and reward students for s uccessboth in and out of the classroom. Theuse and distribution of the awards isentirely up to each teacher. Teachersuse the program to reward behaviorimprovements, community involvement,good grades, spelling bee winners, andmore. Below, youll learn why ClaireBrian was selected and other fun factsabout her too!

Q. Claire, can you tell us why yourteacher, Mrs. Ker, selected you as anMVP?

A. I was picked as an MVP becauseduring lunch I sit with kids who haveallergies and cant sit with everyone else.I also volunteer with my church to helpthe sick and the homeless.


A. If I could play any professional sportI would play soccer or volleyball. I playsoccer right now, and I love playinggoalie.



A. I want to be a professional horse rider!Horses are my favorite animal.

Q. What food could you eat every day?

A. Sushi is my favorite. My favorite foodto make is pizza though!

Q. Do you have any exciting plans forthe summer?

I am going to South Carolina andMichigan with some of my family.

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Claire Brian: 4th Grade - LT Ball Intermediate School

The Dragons MVP Program usesthe marketing power of DaytonDragons Baseball as an educationaltool for fourth and fifth gradeteachers, helping them incent andreward students for success bothin and out of the classroom. Theuse and distribution of the awardsis entirely up to each teacher.

Teachers use the program to rewardbehavior i mprovements, communityinvolvement, good grades, spellingbee winners, and more. Below, youlllearn why Tyler Reed was selectedand other fun facts about him too!

Q. Tyler, can you tell us why yourteacher, Mrs. Sparks, selected you asan MVP?

A. I was picked as an MVP because Iwas doing good deeds like putting

up chairs after school and cleaningup after others. I am also part of ourPeace Keeper program at school,where I go outside during recess andhelp settle fights on the playground.

Q. What do yo u want to be when yougrow up?

A. I want to be like my Dad and be acarpenter or an electrician.



A. I really like every subject. I think Iam very good at them all, especiallysocial studies!

Q. Where is your favorite place to go?

A. My favorite place to go is KingsIsland. I love to ride the Banshee!

Q. If you could have any animal for apet, what would it be?

A. I would want to have a parrotbecause I like to watch birds.

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Tyler Reed: 4th Grade - Cedarville Elementary School

The Dragons MVP Program uses the

marketing power of Dayton DragonsBaseball as an educational tool for fourthand fifth grade teachers, helping themincent and reward students for successboth in and out of the classroom. Theuse and distribution of the awards isentirely up to each teacher. Teac hersuse the program to reward behaviorimprovements, community involvement,good grades, spelling bee winners, andmore. Below, youll learn why KendallSpencer was selected and other fun factsabout her too!

Q. Kendall, can you tell us why yourteacher, Ms. McGeean, selected you asan MVP?

A. I was picked as an MVP because I amrespectful, responsible and resourceful.I turn in my homework on time, amrespectful to teachers and am a goodproblem solver!

Q. What was your reaction when youfound out you were a Dragons MVP?

A. I was really excited. My classmatesvoted for me to win so that felt good.


A. I want to be a marine biologist. I like


coming up with solutions to problemsand really want to work with animals so Ithink it would be a good fit.


A. I would give MOST to a cancercharity, some to a soup kitchen and Iwould keep whats left. I would probablybuy more animals for 4-H.


A. I like reading because I love to get lostin a good book. I recently read the bookHeatand it was great!

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Kendall Spencer: 5th Grade - Northwestern Elementary




The Dragons MVP Program uses themarketing power of Dayton DragonsBaseball as an educational tool for fourthand fifth grade teachers, helping themincent and reward students for successboth in and out of the classroom. Theuse and distribution of the awards isentirely up to each teacher. Teachersuse the program to reward behaviorimprovements, community involvement,good grades, spelling bee winners, andmore. Below, youll learn why ChrisSorrell was selected and other fun factsabout her too!

Q. Chris, can you tell us why your teacher,Ms. Burtrum, selected you as an MVP?

A. I was picked as an MVP because I havegood behavior with teachers and workedreally hard on an essay I wrote. I am also aleader in the classroom.


A. I would buy my own football team,probably the Bengals.

Q. What is your favorite hobby?

A. I like to fish and hunt. I go with mymom and my brothers.


Q. What is the nicest thing youve donefor someone else?

A. I like to encourage people instead ofletting them give up. In football whensomeone is having a tough day, I like t omotivate them to keep going.

Q. If you could have any super power,what would it be?

A. I would want telekinesis - the ability tomove things with my mind. I would be ableto move kids out of my way on the footballfield!

Q. Do you have any pets?

A. I have a dog and t wo cats. I like our dog,Rufus, the most.

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Chris Sorrell: 5th Grade - Anthony Wayne Elementary

I l ike to encour ag epeopl e no t to give up,especial l y in fo ot bal l .

The Dragons MVP Program uses themarketing power of Dayton DragonsBaseball as an educational tool for fourthand fifth grade teachers, helping themincent and reward students for successboth in and out of the classroom. Theuse and distribution of the awards isentirely up to each teacher. Teachersuse the program to reward behaviorimprovements, community involvement,good grades, spelling bee winners, andmore. Below, youll learn why ReynaldoCardoso was selected and other funfacts about him too!

Q. Reynaldo, can you tell us why yourteacher, Ms. Dunaway, selected you asan MVP?

A. I was picked as an MVP because Ifollow direction and am nice to teachersand students. I didnt think I was goingto be picked and was very excited when Iwas the first in my class to win!


A. I would donate it to charity. If I had toget one thing for myself, I would go on atrip to Kings Island with my family.

Q. What is your favorite sport?

A. My favorite sport is soccer. I like


Barcelona because one of my favoriteplayers is Lionel Messi. I play soccer atschool as much as I can.


A. Math is my favorite subject becauseits the easiest for me and I am really

good at it. I help other kids in my classwith problems when they are struggling.

Q. Do you have any hidden talents?

A. I can speak two languages. My parentsonly speak Spanish so I grew up speakingthat but my brothers would speak Englisharound the house. I listened to them andpicked it up.

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Reynaldo Cardoso: 4th Grade - Kiser PreK-8 School



RADIO RECORDINGYEAR IN REVIEW

The MVPs highlighted in print ads also got the opportunity to record their own 60-second radio spot telling fans why theyreceived the MVP award, while also thanking Bob Evans, Sinclair Community College, WDTN-TV, and Dayton's CW Televisionfor their support.

Each MVP got the chance to meet a Dragons player when they were recording their spot. The Dragons player introducedeach MVP at the start of each radio spot. These ads were produced in July and ran on our lagship station, Fox Sports 980.

Each MVP also received a copy of their spot.

Tyler HurleyKendall Spencer



RADIO RECORDINGYEAR IN REVIEW

Abigail Frock

Kaitlyn Crawford

Carsyn Prinz

Tyler Reed

Claire Brian



PLAYER AND MASCOT VISITSYEAR IN REVIEW

Dragons players and our mascot, Heater, love getting out and about in our community and seeing fans. They wereable to do so, thanks to you.

12 MVP schools were randomly selected to receive a visit from Heater and two Dragons players for their fourth or fithgraders. Each student received a Dragons pen and a chance to win other Dragons items.

Students watched a brief educational video about the Dragons during the visit. In addition, Heater and the playersmade surprise entrances to some high energy music.

Students were able to ask the players questions, ask them for autographs and get photographs taken with them.Teachers received a follow-up CD with all the photographs taken during their classroom visit.



NIGHTS AT THE BALLPARKYEAR IN REVIEW

Each MVP received four complimentary tickets to one of our Dragons MVP Nights. There were a total of 16Dragons MVP Nights between all five counties, four more than 2014.As the students and their families enjoyed the game, we welcomed them with a graphic on our video board andwith a PA announcement. During the game, MVPs could also pick up their specially-designed Dragons MVPhat.



NIGHTS AT THE BALLPARKYEAR IN REVIEW



FIRST PITCHESYEAR IN REVIEW

There is no bigger honor as a fan at a baseball game than throwing out a ceremonialfirst pitch.

At a Dragons game, we make that honor even more special as we welcome thatperson with an announcement and live video of them on our seven-story tallscoreboard.

The honoree then gets to throw the pitch to a Dragons player. All the while, ourmascot, Heater, stands behind the plate and calls every first pitch a perfect strike.We randomly selected 16 lucky MVPs to throw out first pitches on the Dragons MVPnights at Fith Third Field.

Jaydon Farmer - Warder Park Wayne

Elementary

Braeden Fox - Cedar Cliff Elementary Landon Day - Dayton Christian

Elementary

Abby Davis - Spinning Hills Elementary Jaxson Peyton - Rushmore Elementary Lucas DeRosa - Dennis Elementary

Jack Woodward - Valley View

Intermediate



FIRST PITCHESYEAR IN REVIEW

Zander Jones - Bennett Elementary Tyler Knott - Harry Russell Elementary CamRon Roe - Fulton Elementary

Tessa Dillon - Northmoor Elementary Max Kieselhorst - Valley Elementary Matthew Smith - Bethel Elementary

Jerome McGraw - Beavertown

Elementary

Seth Izor - Dixie Middle School Wade Bundren - Anthony Wayne

Elementary



RADIO INTERVIEWSYEAR IN REVIEW

We randomly selected 16 lucky MVPs to do live on-air interviews during a half inningat a Dragons MVP night at Fith Third Field. The MVPs told Dragons fans why theywere selected to be a Dragons MVP and about their experience at the ballparkduring the live game broadcast on Fox Sports 980.

Ava Hess - Northwestern Elementary Kendeah Passmore - Arrowood

Elementary

Dylan Krieger - Oakview Elementary

Donovan Brose - Trotwood Madison

Middle School

Zane Rybak - Charles Huber

Elementary

Nathan Mitchell - Dennis Elementary

Drew Wilson - Bethel Local Elementary



RADIO INTERVIEWSYEAR IN REVIEW

Owen Caplinger - Valley View

Intermediate School

Daelynn Thompson - Simon Kenton

Elementary

Hannah Daniel - Northwood Elementary

Drake Shope - Fairborn Intermediate

School

Tyler Moser - Cookson School Keyshawn Lewis - Imagine Klepinger

School

Sean McMeans - Rushmore Elementary Alivia Busi - Five Points Elementary Zachary McKinney - C.F. Holliday

Elementary



ENTERTAINMENT SKITSYEAR IN REVIEW

We randomly selected 16 MVPs to participate in an entertainment skit during one of the inning breaks on the Dragons MVPnights. The MVPs were showcased in their skit (Bob's Instant Replay, Sound Bites or It's Elementary) in front of a sold out

crowd each night.

Kellen Harris - Northridge Elementary Trevor Geist - Main Elementary Yelsa Asher - Normandy Elementary

Ashtyn Myers - Medlarview

Elementary

Kaitlyn Nicely - Dennis Elementary Owen Rawson - Covington Elementary



ENTERTAINMENT SKITSYEAR IN REVIEW

Victoria Manente - Wright Brother

Elementary

Jeremiah Fowler - New Carlisle

Elementary

Josh Morris - Smith Middle School

Emily Calhoun - Shawnee Elementary Lillie Wilkinson - Bennett Elementary Kaley Underwood - East Dayton

Christian School

Ashlyn Ferguson - Mound Elementary Christopher Scherer - Five Points

Elementary

Kaylie Hudson - Eastmont PreK-8



MVP FIELD DAYYEAR IN REVIEW

Take the best parts of a carnival, add in food and games, and throw in the entire 2015 Dayton Dragons team.

Mix in free souvenirs and tons of autographs.

Put it all together and you've got MVP Field Day at Fith Third Field. MVPs and their guest got a chance to meetthe 2015 Dragons team, play fun carnival games, grab a ballpark snack and take home autographs and enough

memories to last a lifetime.

Sponsors also participated on this day by creating a video message that played on the video board andproviding staf to work a carnival game station. Bob Evans even ofered one of their signature items, macaroniand cheese, as a snack for guests. This provided sponsors with an opportunity to interact with the MVPs andtheir families.




A Field Day favorite returned to the event this season - the photo booth. It was extremely popular with MVPs and their familiesas well as our players who manned it. An instant souvenir, the photo had a unique frame to add to the excitement and fun of the

day!



FEEDBACKYEAR IN REVIEW

Educators, parents and students provided feedback about the Dragons MVP Program in Clark, Greene,Miami, Montgomery, and Warren counties.




Hi! This is Alexis Hayes. My favorite memory from Dragons MVP Field Day was when I got to meetHeater & Gem in person and then I got real autographs from the players. They said hi to me! I also got

to get my hair spray painted different colors. I kind of have the same hair color as Gem now! I had funtossing the water balloons with one of the players. The balloon busted on me after five throws. I gotto hit the ball when one of the players threw it to me. The popcorn and macaroni and cheese werevery delicious! Thank you very much for giving me this awesome day! I will remember it always. GODRAGONS!Alexis Hayes - MVP Student

I received my MVP materials yesterday. I just want to thank you for what the program meant to one ofmy former students, Nathan Williams, who was chosen last year as one of the Greene County MVPs. Itruly believe the experience was life-changing in its impact on Nathan.Connie Miller - MVP Teacher

It is something for the students to work towards. Almost like a motivation piece. They really like andenjoy the program and I see students still using their book marks. So thank you!!!Joseph Reed - MVP Teacher

Thank you for coming today. The kids had a great time. I also think the players did a nice jobconnecting with the kids and interacting with them. Well let you know when we get the picturesuploaded onto our website. Im not sure how you pick schools each year, but this is something wewould definitely be interested in again next year, so please keep us in mind. Thanks!Nick Loper - MVP Teacher

You guys are the best. Thanks for working hard to be number one in customer service. I appreciatethe excellent customer service that you and your coworkers have given my family during this MVPexperience for my son. You guys deserve an MVP award too!Dave Uptegraft - MVP Parent

We absolutely love the program that you have put together at Fifth Third Field.Sue Surd - MVP Parent

Thank you so much for bringing the Dayton Dragons assembly to our school. Also, thanks so much forthe CD of all of the wonderful photos. We really appreciate your wonderful program. Its given the kids

something very exciting to strive for.Mrs. Mattison - MVP Teacher

Hello! I just submitted my first three MVPs. I am holding off on my last two for a week or two. I amhoping to use the slots as carrots for behavior improvement with a couple of my boys. Thank you foroffering this wonderful program!Anne McCoy - MVP Teacher




First off, congrats to the Dayton Dragons, Bob Evans, WDTN-TV, Daytons CW Television, and SinclairCommunity College for a fine event that you all pulled off on Saturday, June 14th! My son just finished

4th grade and was picked by his teacher to be a part of this MVP Club! We attended the game backin April and had great seats! It was nice to have the whole family of four attend a fun but chilly night!Memories were made and it was great to celebrate our son for being a role model at school! Nowlets get to the MVP Day! Whoa! My son eats, drinks, sleeps, baseball so this was heaven for him! Hecould not wipe that smile off his face lets just put it that way! The free pop and popcorn, pictures, hat,tickets, autographs, and memories were priceless for our mom and son date at the ballpark! Thank youso much!Jen Moran - MVP Parent

We had a great time at the game and Avery is still so thrilled to have thrown out the 1st pitch. All threekids loved meeting the players and mascots. We had an absolutely wonderful evening!

Pamela Card - MVP Parent

Thank you, Lindsey & everyone in the Dayton Dragons organization that helped in making our firstvisit an exciting, memorable experience. The kids and I had a very nice time. at the game My mom andhis cousin were tickled pink to here Keyshawn on the radio. It was just awesome! We will be back soon!Kenethia Lewis - MVP Parent

Thank you so much for visiting! It made the program more real to those students who did not receivethe MVP award. They have something to work for next year!Sarah Magoteaux - MVP Teacher

Thank you for coming to our school. Thank you for talking. I enjoyed watching the program. I enjoyedlaughing at Heater for dancing. I hope your team wins the baseball game.Brandon - MVP Student

Thank you again for coming to our school! The kids enjoyed the treat!Rachel Blanks - MVP Teacher

Thank you sponsors for making it possible for the Dayton Dragons to come visit our school. My familyloves Daytons CW and the shows on it. We also love the movies you play on Saturdays.

David Tucker - MVP Student

June 1st Field Day was spectacular! The most cherished moment was taking a look at the line out frontbefore 10am with all of the MVPs and proud parents accompanying them. Thank you and great job!Eric Thomas - MVP Parent



MEDIA COVERAGEYEAR IN REVIEW

The Dragons MVP Program provided many opportunities to recognize and reward students. Local media was there to catchthe action .

Dayton Daily NewsArticle

ABC 22 Segment on MVP Field Day

WDTN-TV Segment on MVP Field Day

Rolling Hills Elementary Website

Xenia Gazette Post



MEDIA COVERAGEYEAR IN REVIEW

Together with WDTN-TV and Dayton's CW Television, the Dragons produced tens of thousands of dollars worth ofpublic service announcements that featured selected MVP winners, MVP nights at the stadium, the MVP Field Day andmore.

Dragons players were involved in the production of these spots. They introduced the highlighted MVPs and explainedthe program. These public service announcements ran on WDTN-TV and Dayton's CW Television.




WEBSITE & SOCIAL MEDIAYEAR IN REVIEW

Daytondragons.com has continued to be a vital information outlet for Dayton Dragons Baseball. Our online presence is packedfull of news and information about the team, sponsor promotions, photos, video clips and much more!

As a corporate partner, we shared several posts about the Dragons MVP Program on the Dragons website and social mediaoutlets.

32,937 FOLLOWERS FOLLOWERS8,234




DRAGONS ENTERTAINMENTYEAR IN REVIEW

The experience at Fi th Third Field is like none otherin the Dayton region. Even before the gates open, theplaza is buzzing with activities and the air is chargedwith a sense of excitement as thousands of fans eagerlywait to pour through the turnstiles.Upon entering the stadium, fans are immediatelygreeted by an inviting and wonderful barrage of sights,sounds, and smells. From our playful mascots andengaging videos to delicious concessions and excitingmusic, every fan is pulled into one of the best familyentertainment experiences in the country.Dragons games are well known for the family fun thatoccurs between the innings. Our mascots, Heater andGem, along with the entertainment sta f provide aterrific entertaining experience for all fans.More than ever before, the summer of 2015 proved thatyou never know what you're going to see when youcome to a Dragons game. Among the newer surprisesfans ran across this season were: a giant sand sculpture,

sidewalk chalk artists, and a brand new character,Princess Sunny, just to name a few




DRAGONS ENTERTAINMENTYEAR IN REVIEW

Bouncy Ball Battle Jr.

Princess Sunny

Baby Buggy Race

Caped Crusade Wink

Green Team



VISITING ENTERTAINMENTYEAR IN REVIEW

Bucket Ruckus

The Famous Chicken

Quick Change

There's definitely no shortage of talent among the Dragons entertainment sta f. But every now and then, it's funto bring in a ringer or two. And throughout the 2015 season, we welcomed the most popular entertainment actsin the country to Fith Third Field.

The hilarious ZOOperstars! inlatable animal characters stopped by. We also had visits from The FamousChicken, the Team ZOOM Dog Act and more this season.

The result was a championship team of entertainers.

ZOOperstars!

XPogo Stunt Team Jesse White Tumblers



TOP PROSPECTSYEAR IN REVIEW

Wyatt Strahan

The Dragons posted a winning record in 2015, and several members of the team are certain to someday reach the MajorLeagues. To date, 75 former Dragons players have played in the big leagues, including the 2015 MLB All-Star Game HomeRun Derby champion, Todd Frazier. The current list of Major League players who played for the Dragons also includesJoey Votto, Billy Hamilton, Jay Bruce, Johnny Cueto, Homer Bailey, Zack Cozart, and many others.The 2015 Dragons club will be remembered for its great pitching. Four Dragons star ting pitchers finished in the top-10 in

the Midwest League in earned run average. Tyler Mahle was selected as the right-handed starting pitcher on the MWLfull-season all-star team. Mahle was joined among the league ERA leaders by Dragons starters Wyatt Strahan, TejayAntone, and Jake Paulson.The Dragons 2015 season will also be remembered for the team's outstanding performance in home games. TheDragons finished the year with a great home record of 43-27, including nine straight home victories at one point. TheDragons recorded 12 walk-of wins and they were 8-0 in extra inning games at home, giving the fans at Fith ThirdField many exciting finishes. The season highlight came on June 13 when three consecutive Dragons batters beltedhome runs, the first such occurrence in Dragons history.

Tyler Mahle

Jake PaulsonTejay Antone



MAJOR LEAGUE STARS IN THE DUGOUTYEAR IN REVIEW

The dugouts at Fith Third Field always feature

the future stars of Major League Baseball, but thesummer of 2015 brought some veteran MLB playersto the dugout as well.

Throughout the season, any one or more of theseformer MLB stars could be found in the Dragonsdugout. Manager Jose Nieves: Spent five years in the big

leagues with the Chicago Cubs and AnaheimAngels

Pitching Coach Tom Browning: Has the honorof throwing the only perfect game in CincinnatiReds history

Catching Coach Corky Miller: Spent parts of 11seasons in the big leagues, seven with Cincinnati

Roving Instructor Barry Larkin: The Reds Hall ofFame shortstop was in Dayton for severalgames this summer working with Dragons players

Roving Instructor Eric Davis: Reds legend Ericthe Red was oten in the dugout with Larkin,instructing the players and bringing someadditional star power to the stadium

Jose Nieves

Corky Miller

Tom Browning

Barry Larkin

Eric Davis



DRAGONS IN THE COMMUNITYYEAR IN REVIEW

HOME RUN FOR LIFE

Anthem Blue Cross and Blue Shield hosted five children who have recentlyovercome, or might still be battling, a life-threatening medical condition. Thesekids were able to take a s ymbolic home run lap around the bases during a sold-out Dragons game, while players from both teams gave them high fives as theyrounded the bases. At home plate, they were greeted by friends and family, aswell as the medical team who helped them get healthy and back in the game.

MVP PROGRAMNow in more than 1,000 classrooms in Clark, Greene, Montgomery, Warren andMiami Counties, the Dragons MVP Program gives 4th and 5th grade teachers

once-in-a-lifetime awards to be able to reward and incent students in theirclassroom. The teachers are the sole judge and jury for how to distribute theawards from top achievers, to students turning a corner, to students who dosomething amazing in their community.

HOMETOWN HEROES PROGRAMThe Hometown Heroes program is a season-long tribute to the servicemen andwomen (as well as their families) who ser ve out of Wright-Patterson Air ForceBase and the Springfield Air National Guard Base. In addition to hosting anairman's family for the VIP treatment at every Dragons game, there are also t wo

American Celebration nights each season where the entire game is themedwith military appreciation events.

COMMUNITY ALL-STARSThe Dragons Community All-Stars Program honored individuals who have goneabove and beyond the call of their civic duty to improve the quality of life in theMiami Valley. These amazing stories were shared in our PlayBall!game programand at games in front of a sold out Dragons crowd.

FORD HONOR THEMThe Ford Honor Them program continued to shine the spotlight on MiamiValley veterans, highlighting the dedication and sacrifices they gave to createtheir service story.



MORE THAN BASEBALLYEAR IN REVIEW

Battle of the Badges Great American Beer Tasting Yoga in the Outfeld

Subway Dragons 5k Great American Cleanup Boy & Girl Scout Overnighters

Donatos Movie Night College Prep Night Kids Baseball Camp

Dayton Police

K9 Dog Training

City of Dayton Recruitment Walk to End Alzheimers




DONATIONSYEAR IN REVIEW

GIFT BAG DONATIONSOne of the core values of the Dayton Dragons

is making an impact in the community. Eachyear the Dragons provide Dragons Git Bags fullof Dragons memorabilia as donations to localgroups and charities for diferent events.

SUITE & TICKET DONATIONS

In 2015 we were able to provide a terrific lifeexperience for many groups in the Miami Valleyregion. The Dragons donated nights in a FithThird Field luxury suite, complete with food,beverages, hats, and a visit from one of ourmascots to these deserving children.

CONCESSION STANDSVarious organizations throughout the MiamiValley benefited from this program by manninga concession stand, receiving a por tion of theproceeds made on their respective evenings.

$60kDONATEDWELL OVER

$4.8 MILLION

OVER THE LAST 16 YEARS,THE PROGRAM HAS GIVENBACK MORE THAN

$530,000

DURING THE COURSE OF 2015THE DRAGONS HAVE GIVENBACK MORE THAN




50/50 RAFFLE PROGRAMYEAR IN REVIEW

The Dragons, along with Big Brothers Big Sisters of the Greater Miami Valley, launched a new 50/50 ra leprogram at Dragons games this season. The program was a benefit to the local chapter of the BBBS, as well ashelping fund Dragons community programs. It also made for a tremendous amount of fun for Dragons fans atgames all summer long.Fans could purchase a ticket by visiting the 50/50 kiosk or stopping one of the roving salespeople throughoutthe ballpark. Each night, the winner took home 50% of the proceeds and the other 50% went to Big Brother'sBig Sisters and the Dayton Dragons Foundation.




DRAGONS IN THE COMMUNITYYEAR IN REVIEW

Montgomery County Board of

Developmental Disability Services

West Chester Chamber Alliance

Player visit to

Kettering Behavioral Medicine Center

OUTREACHThroughout the summer, the Dragons not only make an impact on the field, but also in the community.

Our sta f, mascots, and players went out into the community in a variety of ways this season. Each time, the goal wasthe sameto be an active member and support the communities who have shown us so much support over the years.

Whether it was visiting or speaking at an event in the community, serving as active members of business groups,hosting groups for a fun day at the park, autograph signings in the team store, or visiting with fans prior to the game,Dragons players and sta f make it a point to be incredibly active in our community.

Speakers Bureau




STADIUM UPGRADESYEAR IN REVIEW

MONUMENT AVE. BBQ & SMOKERThe haunting aroma of freshly smoked BBQ wa ted

through the air at Fi th Third Field all summer.Located down the third base line, the huge newsmoker gave fans yet another delicious food optionat Dragons games.

RENOVATED RESTROOMSThe upgrades continued on suite level as the

bathrooms received complete makeovers with newdesign and helpful amenities.

MILANOS TAP ROOMLocated on the first base side of the stadium, the

Milano's Tap Room features 10 diferent cra t beerselections on tap. Those selections rotate throughoutthe season to feature a wide variety of diferentbreweries and crat beers from around the world andeven from our own local community.

CRAFT BEER SELECTIONS ON TAPROTATING THROUGHOUT THE SEASON10

VIDEO BOARDThe new addition was one of the first 13HD video

boards in a minor league ballpark. The new videoboard marked a significant investment in the facilityby the Dragons new ownership group, and a majorinvestment in the community.

$1 MILLIONINVESTED MORE THAN




2015 ATTENDANCEYEAR IN REVIEW

Thanks to the awesome fans of the Dayton region, the Dragons continued to post record-breaking attendance throughoutthe 2015 season. Featuring a packed, sold-out house ever y night, the Dragons saw a combined total of 574,830 fans come

through the gates at Fith Third Field.

With so many fans coming out to enjoy a game, the Dragons were the most attended team in the Midwest League, as well asbeing near the top of all teams in Minor League Baseball.

Beyond MiLB, the Dragons attendance was ranked along with many other sports teams across Ohio and the surroundingcities:

Cleveland Cavaliers (2014-15) | 843,042 | NBA Indiana Pacers (2014-15) |691,434 | NBA Dayton Dragons (2015) | 574,830 | Minor League Baseball

Cleveland Browns (2014) | 539,400 | NFL Indianapolis Colts (2014) | 523,004 | NFL Cincinnati Bengals (2014) | 485,628 | NFL Universit y of Dayton Basketball (2014-15) | 216,206 | NCAA

Along with being tops in attendance, the Dragons all-time consecutive sell-out streak grew to an amazing 1,121 games.




A REGIONAL DRAWYEAR IN REVIEW

Ticket holders for the Dayton Dragons don't just come from Dayton. They don't just come from Montgomery Countyeither.

In fact, Dragons fans come from all over Southwest Ohio, Indiana and Kentucky.




DRAGONS IN THE MEDIAYEAR IN REVIEW

The Dragons are fortunate to have a host of media outlets in the Dayton region that cover the team on a regular basisas well as keeping the public up-to-date on events at Fi th Third Field.

The Dragons were featured in several national publications this year, including Forbes, Paradeand Baseball America.

NATIONAL MEDIA

LOCAL MEDIA





The Dragons were prominently featured in

a national Forbesmagazine article aboutthe business of minor league baseball.

Te Dragons have maximized their relationship with the community and it starts with their season ticket holders, agroup they retain at about a 95 percent clip, according to Executive Vice President Eric Deutsch.

Te team connects each season ticket holder with a specific ticket representative and ensures that the name and aceo that employee is known to the season ticket holder. Te connection is taken a step urther with promotional nightsthat eature gifs only available to seas on ticket holders. I you orm a relationship with the Dragons by becoming aticket holder, it wont be one-way as the organization makes the process un with everything rom sending tickets out

in unique packages (everything rom mock cereal boxes eaturing the team mascot to specially engraved cigar boxes) tomaking sure that their bills dont look traditional.

We want you to have that emotional connection, Deutsch explained.

Lyberger who called the Dragons one o the best examples in the history o minor league baseball marketing saidthat Dayton, like all minor league teams, can pitch a un, sae, amily environment.

About 60 miles east the Columbus Clippers are selling the same type o amily environment and having a good bit osuccess o their own. Te affiliate o the Cleveland Indians was ourth in average attendance among 30 triple-A teams,according to milb.com.

While the Clippers pitch a amily environment, they would also be oolish to ignore the large college demographic inColumbus. With Ohio State University, one o the five largest schools in t he country, right up the road promotions likethe weekly Tirsty Tursday beer specials look to bring in that crowd.

I think in many communities the college demographic becomes an important actor, Lyberger said. Te affordability,the convenience or the college student becomes significantly important in that environment.

Clippers President and General Manager Ken Schnacke said he still wants those in attendance to care about the resulton the field, but understands the reality t hat many dont. He knows he must play to the demographics he has at his dis-posal and ocus on selling the things that remain the same, like Huntington Park, which won Baseball Digests Ballparko the Year when it opened in 2009. It was also named the riple-A park o the year by the same publication this June.

While operating in the large marketplace Columbus provides has its advantages, there are other unique challenges orminor league baseball in Ohios capital.

Teres an awul lot to do in Columbus, thats the tradeoff, Shnacke said. We do try to appeal to the college crowd, butas our season i s heating up, they are out in May or the summer. Im not sure its that big o an advantage or the entireseason.

Were a triple A club in a bigger city with more ans at our disposal, but were not king o the mountain here. You haveOhio State and the Blue Jackets (NHL) and the Crew (MLS).

All sports marketing is about selling an entertaining experience, but at the major league level and across other sports,that job is largely done by the product on the field. In minor league baseball, thats just a small piece.

Its an entertainment experience, Murphy said. Baseball is a part o it.

Marketing sporting events can be a tough task at times. For minorleague baseball its even tougher.

For amilies with limited disposable income, luxuries like sporting events are ofen the first things to go. Te vastimprovements in the at-home viewing experience have discouraged many rom attending games, and a teams poorperormance remains a sae bet to empty seats.

While all those challenges are present or anyone trying to market a sporting event, they are just the beginning o t hecomplicated task o promoting minor league baseball.

Dealing with the sports developing players and with roster configuration completely outside o their control, minorleague executives cannot use the players on their team to promote the organization. I a Double-A team schedules abobble-head night or a player they must do so with the knowledge that the individual whose caricature is nodding atans may no longer be on the team by the time the promotion takes place.

Furthermore, ew in attendance at a minor league game genuinely care about the product on the field.

One o the things that makes minor league baseball unique is that they actually need to develop a presence or anidentity within the community to be able to cultivate interest, said Mark Lyberger, author o Sport Marketing: AStrategic Perspective and Kent State proessor. So a lot o times the most successul teams in minor league baseball,they have cultivated an interest to engage the community so I think a lot o the consumers o that particular productlook at that as an element o what the community has to offer.

Perhaps no minor league organization has mastered that community relationship as well as the Dayton Dragons. Asingle-A affiliate o the Cincinnati Reds, the Dragons have played in ront o a sold out Fifh Tird Field a record 1,107times as o this writing. Te team is on pace to sell out 1,121 straight games by seasons end, one projected to be theclubs 16th consecutive season o maximum attendance.

We embraced the idea that the entertainment, game event was probably going to be the best way to promote being aDayton Dragon an, Dragons president Robert Murphy said. Weve spent more time and more money on that enter-tainment experience, tied to the game, than a lot o other organizations would.

Tat idea selling the environment and atmosphere to the entire community rather than the actual gameplay is thebackbone o minor league baseballs profitability.





Parade Magazinementioned Fith Third

Field as one of the top Minor Leagueballparks in America.

Could this be the most sold-out ballpark? Fifth Third Field,

home of the Dayton Dragons (a Class A farm team for the

Cincinnati Reds) started the season this year with a record 1,000

sellouts in a row (and counting).





The home of the Dragons, Fi th Third Field, continued to receive accolades from national publications in 2015. In theballpark's 16th year of operation, the honors included:

Baseball America, the trade publication for Professional Baseball, included Fi th Third Field on its list of the top-25 MiLBballparks in the nation.

StadiumJourney.com, a ballpark-rating service, ranked Fi th Third Field as the #14 Minor League Stadium in thecountry, placing it in the top 10 percent of all facilities. The Dragons have become one of minor league sports great

success stories, they said.

The team blends professional amenities (for fans and players alike) with the

more casual environment of minor league baseball. A night at a Dragons game

offers experiences to suit many different types of fans and appears to serve them

all well. Daytons Fifth Third Field offers one of the great baseball experiences in

the minor leagues, and the Dragons sellout streak is well-earned.TM


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THANK YOUYEAR IN REVIEW

Bringing the tradition of Minor League Baseball to our legions of fans would not be possible without your dedicatedsupport and partnership.Thank you.

We look forward to continuing our valued relationship with you for years to come.

2015 MVP Annual Report.pdf

Documents

Transcript of 2015 MVP Annual Report.pdf