2015 media kit

1

2015 Media Kit

2 2015 MEDIA KIT | CHIEFEXECUTIVE.NET

To Connect With CEOs – The Ultimate Decision-Makers – Say “Yes” to Chief Executive They reside in the corner office, but their impact is felt far and wide throughout the organization. Today’s CEOs are more involved than ever in major investment and operational decisions - technology, recruitment, accounting, logistics, banking and more. Why? Flatter organizations are driving decisions higher... there’s greater pressure for performance and ROI... the need for integration of multiple operational areas is growing all the time... the list of escalating business demands goes on and on.

If you’re serious about making the sale, you need to be in front of CEOs to make sure you’re at the table when decisions are made.

CEOs are the ultimate decision-makers and Chief Executive is the ultimate connection to them.Founded in 1977, Chief Executive is the only brand 100% focused on the information needs of CEOs. We give them the information they need to run their enterprises more effectively, more productively, and more expansively via print and digital media as well as intimate CEO-only events.

Chief Executive Delivers Essential Content & Community for CEOs: » Chief Executive magazine (bimonthly; 42,584 BPA-qualified CEO subscribers)

» Leading website, e-newsletters and digital media for CEOs

» Conferences, events and roundtables for CEOs

» Content marketing solutions

» Research and custom publishing: surveys, white papers, reports, benchmarks, supplements

» Awards and rankings, including CEO of the Year and Best & Worst States for Business

» Chief Executive Network and Senior Executive Network

ABOUT

32015 MEDIA KIT | CHIEFEXECUTIVE.NET

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Why Connecting With CEOs Is An Absolute Must

POWER PLAYERS


CEOs absolutely set the agenda

Why Connecting With CEOs Is An Absolute MustCEOs are the ultimate purchase decision makers. They set the corporate agenda. They influence the entire C-Suite. They take responsibility and accountability for

the outcomes of major investments. They make big-ticket deals go fast, or go nowhere. The numbers don’t lie: if you want to get to yes in the sales process, you

have to connect to and connect with the CEO.

The only media brand dedicated exclusively to CEOs, Chief Executive is the ultimate connection to the ultimate purchase decision maker.

99%

state that an initiative will become a reality in their organizations when they champion it.

89%

make an initiative a priority and move it forward faster when they champion it.

92%

CEOs absolutely accelerate purchases

83%

play a primary or very important role in being “watchful” for significant needs or opportunities throughouttheir organization.

71%initiate the evaluation of newtechnologies soon after learning about them.

ChiefExecutive.net

CEOs absolutely have more purchasing responsibilities

CEOs absolutely connect with Chief Executive

believe they are becoming more engaged and influential in purchasing decisions organization-wide.

claim very high or total responsibility for major purchases/investments.

76%

91%

Chief Executive reaches 91% of CEOs at $50 million+ revenue companies.

CEOs have responded to ads throughout the Chief Executivesuite of media.

of Chief Executive subscribers believe the value of its content can’t be found anywhere else.

CEO Confidence Index Unique Peer-to-Peer Events Proprietary ResearchThe Most RelevantContent for CEOs

2 out of 3

Source: Corporate Investments In Systems & Services: The Expanded Role Of Chief ExecutivesConducted by Martin Akel & Associates, November, 2012

91%

POWER PLAYERS

CEOs are the ultimate purchase decision-makers.

They set the corporate agenda. They influence the entire C-Suite.

They take responsibility and accountability for the outcomes of major

investments. They make big-ticket deals go fast, or go nowhere. The

numbers don’t lie: if you want to get to “yes” in the sales process, you



“81% of top performers say their CEO is an active championin the use of IT to achievebusiness strategy.”

“After years of reputationalhits following the financial crisisand more recently cyber securitybreaches, the majority of CEOsare personally involved withrisk management. ”

Each of these independent studies were published in 2014. For copies of any or all of them please contact your Chief Executive representative.

Independent Research About The Importance & Involvement Of The CEO

“CEOs are the most influential decision makers in regards to the purchasingof their organizations datacenter facilities, colocation orIT capacity sourcing. ”

“CEOs at major firms say investing in technologiesto stimulate growth is at thetop of their to-do list in 2014. ”

When it comes to reaching the right decision-maker at the top of the chain make sure you “Don’t Count the People You Reach, but you Reach the People Who Count!”

- David Ogilvy

The CEO Leads the way in Digital Innovation Responsibility.

CEOs 35%CTOs 23%CIOs 22%CMOs 1%Others 19%








- David Ogilvy










- David Ogilvy











- David Ogilvy










- David Ogilvy




CEOs absolutely set the agenda

Why Connecting With CEOs Is An Absolute MustCEOs are the ultimate purchase decision makers. They set the corporate agenda. They influence the entire C-Suite. They take responsibility and accountability for

the outcomes of major investments. They make big-ticket deals go fast, or go nowhere. The numbers don’t lie: if you want to get to yes in the sales process, you


The only media brand dedicated exclusively to CEOs, Chief Executive is the ultimate connection to the ultimate purchase decision maker.

99%

state that an initiative will become a reality in their organizations when they champion it.

89%

make an initiative a priority and move it forward faster when they champion it.

92%

CEOs absolutely accelerate purchases

83%

play a primary or very important role in being “watchful” for significant needs or opportunities throughouttheir organization.

71%initiate the evaluation of newtechnologies soon after learning about them.

ChiefExecutive.net

CEOs absolutely have more purchasing responsibilities

CEOs absolutely connect with Chief Executive

believe they are becoming more engaged and influential in purchasing decisions organization-wide.

claim very high or total responsibility for major purchases/investments.

76%

91%

Chief Executive reaches 91% of CEOs at $50 million+ revenue companies.

CEOs have responded to ads throughout the Chief Executivesuite of media.

of Chief Executive subscribers believe the value of its content can’t be found anywhere else.

CEO Confidence Index Unique Peer-to-Peer Events Proprietary ResearchThe Most RelevantContent for CEOs

2 out of 3

Source: Corporate Investments In Systems & Services: The Expanded Role Of Chief ExecutivesConducted by Martin Akel & Associates, November, 2012

91%

POWER PLAYERS

Source: Corporate Investments In Systems & Services: The Expanded Role Of Chief Executives Conducted by Martin Akel & Associates, November, 2012


AUDIENCE

Reader Profile


AUDIENCE

Reader Demographics

49.2Median Age

82:18Male/Female Ratio

92%CEO/Owner/Pres (of circulation)

$405kMedian IEI (Individual Employment Income)

Number of U.S. Companies 1

1,947

5,543,976

122,785

15,895

13,156

Number of U.S. Subscribers 1

4,636

5,316

14,105

14,324

Chief ExecutivePenetration 2

99%

97%

84%

2%

.2%

% of PrivateSector GDP

49.7%

18.5%

11.4%

5.0%

15.5%

12%

14% 37%

37%

$1 Billion +

$100 - 999 Million

$10 - 100 Million

< $10 Million

12%

37%

37%

14%

Source: Chief Executive magazine circulation audit 2013

1: excludes subscribers with unidentified revenues

1: Source: US Census Bureau 2: Source: Chief Executive magazine circulation audit 2013

Company by Revenue Size

Number of U.S. Companies 1

1,947

5,543,976

122,785

15,895

13,156

Number of U.S. Subscribers 1

4,636

5,316

14,105

14,324

Chief ExecutivePenetration 2

99%

97%

84%

2%

.2%

% of PrivateSector GDP

49.7%

18.5%

11.4%

5.0%

15.5%

12%

14% 37%

37%

$1 Billion +

$100 - 999 Million

$10 - 100 Million

< $10 Million

12%

37%

37%

14%


1: excludes subscribers with unidentified revenues

1: Source: US Census Bureau 2: Source: Chief Executive magazine circulation audit 2013

Chief Executive Reader ProfileWe Reach Most CEOs Running Enterprises Over $50 Million

Chief Executive reaches 91% of the CEOs who run companies with >$50 million per year and represent 70.2% of the private economy

Source: CEO Research Group


Source: CEO Research Group

7%

10%

11%

35%

37%

3%3%

3%2%

89%

10,000+

1,000-9,999

100-999

25-99

< 25

7%

35%

37%

10%

11%


CEO/Pres/MD/Partner/Owner

Chairman

COO/Div Pres/GM

CFO/CIO

Other

89%

3%

2%

3%

3%

Source: BPA Circulation Audit 2013

Number ofSubscribers 1

2,512

12,225

12,880

3,628

4,013

1 excludes subscribers with unidentified number of employees

Company by Employee Size

7%

10%

11%

35%

37%

3%3%

3%2%

89%

10,000+

1,000-9,999

100-999

25-99

< 25

7%

35%

37%

10%

11%


CEO/Pres/MD/Partner/Owner

Chairman

COO/Div Pres/GM

CFO/CIO

Other

89%

3%

2%

3%

3%

Source: BPA Circulation Audit 2013

Number ofSubscribers 1

2,512

12,225

12,880

3,628

4,013

1 excludes subscribers with unidentified number of employees

By Job Title

Chief Executive Reader Profile

AUDIENCE

Reader Compensation

$1.6m Average

$653k 75th Percentile

$405k Median


MAGAZINE

Magazine


MAGAZINE

Published bimonthly, Chief Executive magazine provides information and insights to CEOs seeking to build more effective organizations. Our franchise issues and regular coverage, fueled by our custom research, help CEOs tackle pressing issues and plan for future growth. Advertisers enjoy a trusted, highly focused, compelling ad environment.

2015 Featured Reports » January/February: Best Companies for Leaders

» March/April: Event Coverage: CEO2CEO Leadership Summit

» May/June: 11th Annual CEO Survey of Best & Worst States for Business

» July/August: 30th Annual CEO of the Year Award

» September/October: Excellence in Corporate Giving & Philanthropy;

» Compensation Report

» November/December: CEO Outlook 2016

» CEO Wealth Creators

2015 U.S. Regional Economic Development Reports » January/February: Midwest Region

» March/April: Northeast Region

» May/June: Time for Economic Development to Make the Next Great Leap

» July/August: Western Region

» September/October: Southeast Region

» November/December: Southwest Region

2015 Technology Feature Coverage » Jan./Feb.: Eight Technologies That Will Change Your Business

» March/April: Taking 3D to the Next Level: What CEOs Need to Know

» May/June: Are Incubators Effective?

» July/August: Coverage of the Smart Manufacturing Summit

» Featuring Manufacturing Partner Cummins

» Sept./Oct.: How Distribution & Logistics Technology Is Transforming Business

» Nov./Dec.: The Proliferation of Media and the Risk of Over-Communication

Lessons fromEntrepreneurs

What CEOs can learn from startups, p. 38

Save ThatCompany!Rebound veterans offer

remedies for failing firms, p. 26

Private Co. CEO CompThe reality of CEO pay is vastly different from the

perception, p. 22

CorruptingCapitalism?How cronyism is killing our

economic system, p. 56

IS OBAMACARE STRANGLING BUSINESS?

2014_CE_SO_Cover.indd 1 8/26/14 11:24 AM

Alternative Financing

A primer on crowdsourcing, BDCs and other options, p. 36

Marketing Maven

Neil Rackham on what your sales team is doing wrong, p. 44

Social Media for B2B CEOs

What Twitter, Tumblr and Instagram can do for you, p. 54

Get Your Google On

How to make your digital reputation soar, p. 58

QUAD RECOMENDATIONS

2014_CE_MJ_Cover.indd 2 4/11/14 3:39 PM

CEO2CEO Summit

Takeaways on leading change, analyzing data and more, p. 36

Mobile Workforce

Transform your workplace with next-gen technologies, p. 52

EVA & Private Cos.

Can the popular public company metric work for you? p. 42

Life After CEO

Business leaders reflect on life after the corner office, p. 29

MARCH/APRIL 2014

GE and the Future of American ManufacturingWhy CEO Jeff Immelt believes manufacturing has a bright future in the U.S.

2014_CE_MA_Cover.indd 1 2/14/14 2:43 PM


Chief Executive is uniquely positioned to work with you to create original content and/or distribute your own content to our CEO audience. First, we can help you market and distribute your own thought leadership white papers, research and other quality content to the CEO community. Second, we can create proprietary research and related content to position your company as a thought leader to the CEO community. We can create a powerful integrated program or provide either element.

Content Distribution Opportunities include: » Polybag your original research or white paper to full distribution of Chief Executive magazine

» Publish your research/content as an advertorial to full distribution of Chief Executive magazine

» Promote your white paper via CEO Briefing e-newsletter

» Post your white paper on www.ChiefExecutive.net

Thought Leadership Content Creation Opportunities include: » Thought leadership research and white papers

» Custom roundtables positioning you as a topic expert to CEOs

» Webinars featuring your thought leader(s) and/or relevant CEOs or experts

» Special edition of weekly CEO Briefing e-newsletter devoted to your area of expertise

» Special stand-alone booklet polybagged and sent with Chief Executive magazine

CONTENT MARKETING


DIGITAL

ChiefExecutive.netChiefExecutive.net offers readers deep information about the current events, issues, challenges and strategies they deal with in their day-to-day business management, including:

Daily Best of the Web The latest trends and news involving CEOs and their mid-market companies, both public and private.

CEOs in the News CEOs’ opinions, actions and ideas that are making headlines.

Lists & Rankings All of Chief Executive’s branded lists and rankings in one handy place. Now CEOs can quickly, easily and frequently check their standings and those of their peers in Best & Worst States for Business, Best Companies for Leaders, CEO of the Year, and more.

CEO Insights CEOs can search by category for insight that drives personal and professional improvement, including Leadership & Strategy, Talent Management, CEO Compensation, Manufacturing, Technology and more.

Chief Executive Magazine All of subscribers’ favorite articles are archived and available wherever they are, whenever they want to access them

WebinarsChief Executive collaborates with you to create exclusive webinars for knowledge-hungry CEOs. Our turnkey operation allows your senior executive expert to present your research, thought leadership content or compelling point of view to live and on-demand audiences of CEOs.

Program length is up to 50 minutes with a 10 minute Q&A following. Target 200 C-level registrants and 100 C-level attendees. All webinar registrant infor mation provided to you as prospect/leads. The content lives on our website for continued access for a minimum of one year.

CEO e-NewslettersOur e-newsletters deliver valuable information and insight directly to CEOs’ inbox, including:

CEO Briefing (Weekly)

The latest issues and trends affecting CEOs, including effective leadership, relationship building, governance, transitioning, globalization, growth, culture and much more.

Manufacturing CEO Briefing (Monthly) Critical manufacturing trends and issues regarding operational excellence, technological advancements, cost efficiencies, energy reduction and more.

CEO Briefing: Spotlight on Boards (Monthly) For public and private companies, the SoB keeps CEOs abreast of the trends, news, strategies and issues related to boards of directors and advisory boards.

Mid-Market CEO Briefing (Monthly) Provides mid-market companies with valuable insight on how to stay on the cutting edge while improving growth and profitability.

Chief Executive offers a full suite of digital media services to connect our advertiser partners with our CEO audience.


Events Overview


Chief Executive is the only media brand that connects you with CEOs, the ultimate decision makers who can say “yes” to your products and services.

Throughout the year, our events bring CEOs and thought leaders together in intimate settings to dissect and discuss the challenges they face and opportuni-ties they want to harness, as well as to celebrate excellence in CEO leadership.

As an event sponsor, you’ll enjoy:

» Exposure to prospective clients who can speed up the selling cycle, and say “yes” to your products and services

» Recognition as a thought leader and problem solver to the CEO community

» Acknowledgment as a brand committed to supporting CEO strategy and initiatives

» Access to a high-powered audience that influences decisions throughout their organizations

EVENT ENTERPRISE CEOS

MIDDLE MARKET CEOS

SMALL COMPANY CEOS

Smart Manufacturing Summit X

Chief Executive of the Year X X

Chief Executive Network Annual Fall Leadership Conference X X

CEO2CEO Leadership Summit X X

Above every decision maker, and above every decision in the enterprise, sits the CEO – the approver of your sale, and everything else.

EVENTS OVERVIEW

Chief Executive events provide unparalleled access to CEOs right when they’re exploring strategic initiatives and investments.


Smart Manufacturing Summit IIIApril 29-30, 2015, Indianapolis, INThe follow-up to our successful 2014 event at Caterpillar, the 3rd Annual SMS takes 100+ CEO attendees to the heart of the Cummins manufacturing operation in Indianapolis.

Chief Executive of the Year Award & CelebrationJuly 2015, New York, NYNow in its 30th year, this signature event brings over 100 high-powered CEOs to the New York Stock Exchange for a day of learning – and an evening of celebrating our 2015 Chief Executive of the Year. Past winners include The Walt Disney Co.’s Bob Iger, Honeywell’s David Cote, Ford’s Alan Mulally, Microsoft’s Bill Gates, and FedEx’s Fred Smith.

Chief Executive Network Annual Fall Leadership ConferenceTBAThe 29th annual conference for members of Chief Executive Network, the premiere best-practices organization, brings 100 mid-sized and smaller-company CEOs together with top business experts for practical, collaborative discussions.

CEO2CEO Leadership SummitDecember 2015, New York, NYWith attendance limited to 100 CEOs, this intimate gathering allows attendees to learn from and share solutions with industry peers and some of the world’s leading CEOs. Past featured speakers include Jeffrey Immelt, Chairman and CEO, GE, George Barrett, Chairman and CEO, Cardinal Health, and Les Wexner, Chairman and CEO, L Brands.

Talent Management SummitSeptember 2016, Dallas, TX{ }

Corporate Giving SummitJanuary 2016, New York, NY{ }

EVENTS OVERVIEW


EditorialCalendar

EDITORIAL CALENDAR


JANUARY/FEBRUARY 2015Cover: Leslie Wexner, Chairman & CEO, L Brands

Best Companies for LeadersAnnual ranking of 40 best global and 10 best private companies for developing and growing leaders within. Examines leadership development ROI and direct involvement of the CEO.

Regional Economic Development Report: MidwestA state-by-state look at what the region has to offer businesses and why CEOs choose to locate or operate there. In addition to new developments and incentives, the report examines changing competitiveness within the region and how incentives compare among areas.

ERPs for SMEsWhat are the best practices when it comes to implementing Enterprise Resource Planning systems? Some CEOs complain about cost overruns, not having the right people with the right skills sets, and about the difficulty of integrating an ERP system with other legacy systems. Here are the solutions.

Gigafactory RipplesNevada has been given unprecedented credibility as a manufacturing site just because Tesla decided to break ground in Reno on a site for its proposed “gigafactory.” California is being given a fresh look because of how assiduously it chased the gigafactory; and the siting community is taking a closer look at some of the “soft” factors that Tesla considered because of its progressive clientele, including states’ stands on gay marriage.

Eight Technologies That Will Change Your Business

Event Coverage: Highlights of CEO2CEO Leadership Summit

Columns and Departments

Making Technology WorkHow CEOs can avoid misconnecting with customers when marketing digitally. An expert focuses on this critical technology issue facing many CEOs and how best to address it.

Executive Life Concierge services for CEOs.

MARCH/APRIL 2015Cover: Andrew Liveris, Chairman & CEO, Dow Chemical

Regional Economic Development Report: NortheastA state-by-state look at what the region has to offer businesses and why CEOs choose to locate or operate there. In addition to new developments, the report examines changing competitiveness within the region and the role incentives play.

When Second-to-Market Beats First-to-MarketCompanies like Boeing, Kia and Samsung have found great merit in a second-to-market strategy, waiting for key competitors to launch a market-disrupting product and then quickly following up with a more substantive offering that includes many of the innovations from the earlier market entry. While there are often patent issues to consider, as the Apple-Samsung odyssey in the courts illustrates, this process of adaptive architecture can yield substantial financial gains. Being the first kid on the line, in fact, can backfire.

Taking 3D to the Next Level: What CEOs Need to KnowThree-dimensional printing has been a promising technology for years, but finally it seems to be becoming a reality for certain types of companies and products, including those who are small and mid-sized. It’s gone beyond mere prototyping to making real B-to-B products for real customers. Here’s a guide to what advanced firms are doing and what CEOs need to know.

If I Knew Then What I Know NowWe asked seasoned CEOs one question: What one piece of advice or information have you learned in the course of your career that you wish you could have given your younger self? The article would ideally include two photographs of the CEO: a contemporary photo and one from the beginning of his/her career to underscore the passage of time and the point that the featured CEO is talking to him- or herself. Readers will find this approach appealing as we all wish we could speak to our younger selves.

Event Coverage: CEO2CEO Leadership Summit

2015 Editorial Calendar

EDITORIAL CALENDAR

In Every Issue: Sonnenfeld Sounds Off Yale School of Management’s Jeff Sonnenfeld opines on topical leadership, governance and enterprise issues facing business leaders. Chief Concerns RHR International CEO Tom Saporito comments on organizational and leadership issues and what CEOs can do about them. CEO Passions Profiles of CEOs exhibiting their passion for collectibles, art and specific items of rare or personal interest.



Making Technology WorkWhat to do about runaway projects that too often exceed cost estimates and important deadlines. An expert focuses on this critical technology issue facing many CEOs and how best to address it.

Executive LifeGetaways: Exclusive vacation resorts and escapes.

MAY/JUNE 2015Cover: 11th Annual Best & Worst States for BusinessSpecial report on Chief Executive’s annual survey of CEO perception of the competitiveness of the states based on: tax and regulation, quality of workforce and living environment. Explores why some states “get it” and others, well, not so much.

Time for Economic Development to Make the Next Great LeapIn the face of gridlock at the federal level, states and cities are turning to the economic development profession as never before for help in spurring their regional economies. The success of Austin, Tex.; San Diego, Calif; Research Triangle Park, N.C.; and Orlando, Fla. prove that what happened in Silicon Valley, Calif., can be replicated elsewhere. Dynamic innovation ecosystems do not have to occur as an accident.

M&A Case Study: Growth Through Acquisition—How Hain Celestial Does it Without TearsResearch shows that over 50 percent of M&A transactions fail. So why are some companies and CEOs better at it than others? Irwin Simon has built Hain Celestial into the world’s biggest natural foods company through acquisitions, blending numerous small companies into a profitable multi-brand smoothie.

Is Right-to-Work Changing the Competitive Landscape?Right-to-work is beginning to make the Upper Midwest more competitive in business siting and expansion. And while Indiana and Michigan so far have benefited from switching their status, pressures are building on Ohio, Wisconsin and other states as well not to be left behind. Are companies influenced in their plant location decisions and how are non RTW states affected?

Are Incubators Effective?There are about 1,000 technology incubators in the United States, but very few of them are truly effective. The big problem is churn. They are created by governors or mayors and when the next election rolls around, funding often dries up. The best incubators have multiple sources of income and enmesh themselves into the fabric of a high-tech community. Here are lessons for how to operate a successful incubator.


Making Technology WorkTime-to-Market—What to do when systems are too rigid, inflexible, or hard to change, causing product or service offerings to be delayed.

Executive LifeWhat Five CEOs Drive to Work—and What They Drive for Play .

JULY/AUGUST 2015Cover: 30th Annual Chief Executive of the YearWho will be the peer-driven choice for the most outstanding CEO of the year? Will highlight what business leaders generally can learn from 2015’s beacon of excellence.

Special Edition: Manufacturing Supplement Featuring Chief Executive’s 2015 Manufacturing Buyers Guide

Regional Economic Development Report: WestA state-by-state look at what the region has to offer businesses and why CEOs choose to locate or operate there. In addition to new developments and incentives, the report examines changing competitiveness and emerging developments within the region.

Will Franchising Falter?How is the McDonald’s decision by the NLRB affecting the great American franchising system? How are franchising CEOs and franchisee chiefs adjusting to the big change on the labor front? Are there other forces that are straining a system that has led to tremendous wealth creation in the U.S. and elsewhere in the post-World War II era? Has Amazon Overreached?The online retailer has long seemed like the most formidable Internet competitor. It continues to grow, forcing publishers and even rivals to bend to its will. It even jumped into the development of a smartphone. Yet despite this, the company isn’t meeting profit forecasts. Has Amazon overreached? Is it trying to be everything instead of doing what it does best? Could it be headed toward a fall?

EDITORIAL CALENDAR


EDITORIAL CALENDAR

Event Coverage: Smart Manufacturing Summit III in Indianapolis, featuring manufacturing partner Cummins


Making Technology WorkAre you concerned that your company’s use of Big Data and analytics isn’t state of the art? An expert focuses on this critical technology issue facing CEOs and how best to address it.

Executive LifeSecond homes for CEOs.

SEPTEMBER/OCTOBER 2015Cover: Excellence in Corporate Giving & PhilanthropyWhich companies exhibit best practices in their giving, volunteerism and in-kind donations? How does giving dovetail with a company’s mission and goals? Which firms, large or small, are particularly clever and creative in involving one’s entire workforce? What is the nature of the CEO’s involvement and support? Do companies that give more perform better than others within their industry?

Compensation ReportChief Executive’s proprietary research on private company CEO compensation will examine pay differentials by type of ownership, as well as by a variety of dimensions: company revenue size, number of employees, growth rate, and level of profitability. Regional Economic Development Report: SoutheastA state-by-state look at what the region has to offer businesses and why CEOs choose to locate or operate there. In addition to new developments and incentives, the report examines changing competitiveness within the region and how CEOs view the region compared with other areas.

Time for Big Data’s PayoffIt’s been promised to transform how companies do business. Which CEOs and industries are harnessing it in the most promising ways? Where are big opportunities being missed?

Are Patents More Trouble Than They’re Worth?Elon Musk, CEO of Tesla, announced that the electric car maker is giving up its patents, returning them to the public domain, because their benefits no longer compensate for their costs. Are patents still the crown jewels of intellectual property? Do the costs of defending patents make sense? Is there a better way to protect intellectual property? Silicon Valley CEOs, especially, are dubious about patents and the costs of defending them against infringers and patent trolls. A discussion of the entire patent issue, pro and con, driven by CEOs with skin in the patent game.

How Distribution and Logistics Technology Is Transforming BusinessMore powerful software is becoming available that allows manufacturers to simulate what a product would look like and how it would perform. This is greatly speeding up delivery of new products and is also speeding up the process of innovation even at SME firms.

Event Coverage: Chief Executive of the Year celebration at the NYSE and CEO Roundtables


Making Technology WorkHow best can a CEO measure his company’s investment in IT? One can’t manage what one cannot adequately measure. An expert will focus on this critical technology issue facing CEOs and how best to address it.

Executive LifePrivate Aviation.

NOVEMBER/DECEMBER 2015CEO Outlook 2016Chief Executive asks CEOs of companies of various industries and firm size to opine on the challenges ahead for their firm and for business in general.

CEO Wealth CreatorsWho is generating real value? This is the 7th annual ranking of CEOs who have generated real economic—as opposed to accounting—value as measured by EVA Dimensions’ metrics, economic value added (EVA) and market value added (MVA). These identify top companies that create real returns in excess of their risk-adjusted cost of capital.

Regional Economic Development Report: SouthwestA state-by-state look at what the region has to offer businesses and why CEOs choose to locate or operate there. In addition to new developments and incentives, the report examines changing competitiveness within the region and how CEOs view it compared with other areas.

Instructive FailureAll CEOs are afraid of failure, but the best CEOs know how to manage that fear and engage with the reality of failure. This is an article about success—about how CEOs and their organizations can more effectively drive innovation, disrupt markets, improve operational effectiveness and grow. Not simply by relying on the usual levers of leadership: charismatic inspiration, committed teamwork, brilliant strategy or technological wizardry. But by exploiting a different resource altogether—the often discussed but still poorly understood territory of failure: the “other ‘F’ word.


EDITORIAL CALENDAR

The Proliferation of Media and the Risk of Over-CommunicationAre some companies over-communicating with their constituencies, especially customers and consumers? At a time of social-media mania, do all their tweets, Facebook messages and email blasts have too much to say—and risk really important messages getting lost?


Making Technology WorkHow to rapidly incorporate new technology into product or service lines. An expert will focus on this critical technology issue facing CEOs and how best to address it.

Executive LifeCorporate Incentives.


ADVERTISING OPPORTUNITIES

Advertising Rates &

Specs


FULL PAGE 1X 3X 6X

Four-Color $23,635 $22,215 $20,800

Two-Color $20,490 $19,260 $18,030

BW $19,375 $18,215 $17,050

2/3 PAGE

Four-Color $19,775 $18,590 $17,400

Two-Color $17,205 $16,175 $15,140

BW $14,790 $13,900 $13,015

1/2 PAGE

Four-Color $16,345 $15,365 $14,384

Two-Color $13,325 $12,525 $11,725

BW $11,750 $11,045 $10,340

1/3 PAGE

Four-Color $12,885 $12,112 $11,335

Two-Color $9,895 $9,300 $8,710

BW $8,310 $7,810 $7,315

1/4 PAGE

Four-Color $9,195 $8,645 $8,092

Two-Color $7,710 $7,247 $6,780

BW $6,380 $5,995 $5,615

COVER

Second $27,215 $25,585 $23,949

Second/P1 Spread $50,850 $47,800 $44,749

Third $24,655 $23,176 $21,695

Fourth $29,080 $27,335 $25,590

AD RATES

Advertising Rates

2015 CHIEF EXECUTIVE PRINT CLOSING DATES

Ad Closing Ad Material Due Issue Mails

January/February 8 - Nov 15 - Nov 1/3 - 1/7

March/April 12 - Jan 17 - Jan 3/5 - 3/10

May/June 16 - Mar 23 - Mar 5/7 - 5/12

July/Aug 15 - May 22 - May 7/2 - 7/7

Sept/Oct 27 - Jul 3 - Aug 9/17 - 9/22

Nov/Dec 8 - Sep 15 - Sep 10/29 - 11/3


DIGITAL AD SPECS

LEADERBOARD

Dimensions 728x90 or any other horizontal ad format

(max 100 pixels in height)

Formats .jpg, .gif, .png (image formats)

.swf, .flv (Flash format)

Embedded codes (scripts)

File size Less than 75k

Animation Length

15 seconds or less

Price $75 per 1,000 impression

SKYSCRAPER

Dimensions 300 x 600 or 160x600 or any other vertical ad format

(max 600 pixels in height)





Animation Length

15 seconds or less

Price 300 x 600: $65 per 1,000 impressions

160 x 600: $60 per 1,000 impressions

BOX AD

Dimensions 300x250





Animation Length

15 seconds or less

Price $70 per 1,000 impressions

Website Units

e-Newsletter Units

TEXT ADS

Title - maximum of 100 characters

Words - maximum of 50 words or less including headline

Image/Logo (optional) - max dimensions 150x150 pixels and max file size 75k; must be a .gif or .jpg. Third-party click and pixel tracking is accepted.

SPECIFICATIONS (AVERAGES)

Emails sent 65,000 weekly; 260,000 monthly

Average Open rate 19%

Average Click through rate 13.9%

Horizontal Banner Text Ad + Logo

Dimensions 600 x 180 150 x 150

Format .jpg, .png, .gif .jpg, .png, .gif

File Size Less than 75k

Price $3,250 $3,750


PRINT AD SPECS

Page Dimension Non-Bleed Bleed

Spread 15” x 10” 16.5” x 11”

*Spread with Gutter Bleed (See Below) 16.5” x 11”

Page 7” x 10” 8.25” x 11”

2/3 Page 4” x 1/2” x 10” 5.125” x 11”

1/2 Page (Vertical) 3.5” x 10” 4.125” x 11”

1/2 Page (Horizontal) 7” x 4.75” 8.25” x 5.125”

1/3 Page (Vertical) 2” x 10” 2.875” x 11”

1/3 Page (Square) 4.5” x 4.75” 5.125” x 5.0625”

1/4 Page (Square) 3.5” x 4.75” 5.125” x 5.125”

Advertising Specs

PRODUCTION DIRECTORRose Sullivan

[email protected]

Shipping Address625 Wyndemere Ave

Ridgewood, NJ 07450

FTP Available Upon Request

Mechanical Data. » Trim size 8” x 10.75”

» Printing process: Web offset.

» Binding Method: Perfect.

» Suggested live matter safety: .25” inside trim size.

» Gutter safety 1/8” each side.

Digital Material Requirements.The following guidelines should be followed when creating content for print advertising. Ensure that only one ad is included per PDF/X-1a file.

Images: » All high-resolution images must be included. Do not embed OPI information in files.

» Images are required to be SWOP TR 005 compliant.

» CMYK or Grayscale only. Convert any Spot colors not intended to print into CMYK.

» Minimum resolution of 300 dpi.

» Screening set at 133 lpi.

» Apply image trapping as needed.

» Do not nest EPS files within other EPS files.

» Save images in TIFF or EPS format, with no ICC profiles embedded.

Fonts: » Only use Type 1 or OpenType fonts.

» Text containing thin lines, serifs, or small lettering should be restricted to one color.

» Reverse lettering: For CMYK advertisements should be spread with the dominant color used for letter shapes, while subordinate colors are to be spread slightly, to minimize registration issues.

» Surprinting/Overprinting: When type is intended to surprint/overprint, the background should be no heavier than 30% in any color and a total of no more than 90% in all four colors.

Dimensions:Maximum dimensions for file, inclusive of all marks, color bars and agency information.

Single Page: 11” wide x 17” high

Spread Page: 22” wide x 17” high

Proofs: » Publisher is not responsible for color reproduction quality if SWOP standard color proofs are not provided for guidance. All materials will be held for one year and then destroyed unless otherwise requested in writing. For information on SWOP standards go to http://swop.org

» Proofs: If other than contract proofs for color ads are submitted, we will print to SWOP standard ink densities. If a proof is needed, it may be generated at customer expense.


Event Sponsorship

EVENT SPONSORSHIP


Smart Manufacturing Summit IIIApril 29-30, 2015 | Indianapolis, IN

Sponsor Benefits

Thought Leadership Exposure via Roundtable SponsorshipYour key executive is positioned as the Thought Leader and helps lead a discussion on a critical business issue at a Custom Roundtable, enabling relationship building with about 15 high-powered CEOs.

•

Earned Media - Roundtable CoverageHighlights of the Roundtable discussion appears in Chief Executive magazine, reaching over 112,000 CEO readers.

•

Earned Media - CEO PerspectiveA magazine sidebar spotlights your CEO on a relevant issue. • •National Branding Ad in Chief Executive MagazineYour ad in Chief Executive provides branding, exposure and critical messaging to top decision-makers.

Full Page

Full Page

National Exposure via Event Marketing EffortsYour brand is promoted when your logo appears in all our event ads and brochures—well over 300,000 CEO impressions!

• • • •Free Event Passes for Your VIPsYour CEO, other key executives and top clients or prospects, (C-Level only, please) have an opportunity to meet and network with fellow CEOs to build business relationships. They’ll see your brand as an innovator and industry leader.

5 2 2 2 1 1

Literature Distribution to AttendeesYour literature is distributed to our CEO attendees at the event, right when they’re looking for new providers.

• • • • •

Sponsor Recognition at the EventYour logo is on the program and on signage throughout the venue, identifying you as a sponsor and resource for CEOs.

• • • •

EVENTS SPONSORSHIP

Plat

inum

$59,

500

Gold

$29,

500

Best

Pr

actic

es$2

4,50

0

Silv

er$1

2,50

0

Bron

ze$7

,500

Vend

or P

ass

$4,5

00


EVENT SPONSORSHIP

Chief Executive of the YearJuly 2015 | The New York Stock Exchange, NY, NY

Sponsor Benefits


•


•


Full Page

Congrats Ad for CEO of the Year in Chief Executive MagazineYour ad acknowledges the achievements of the CEO of the Year, and reinforces your position as a leading resource for CEOs.

Full Page

Bonus Distribution to CEOs on NetJets Fleet • •Exclusive Exposure via Event Marketing EffortsYour brand is promoted when your logo appears in the official event invitations and program.

• • • •

Gala Event Passes for Your VIPsYour CEO and/or key top client executives have an opportunity to network at the CEO of the Year Gala -- one of the most exclusive, high-powered business events in the world.

3 5 2 1


• • •

Sponsor Recognition at the Event Your logo is on the program and on signage throughout the venue, identifying you as a sponsor and resource for CEOs.

• • • •

Plat

inum

Th

ough

t Le

ader

ship

$69,

500

Gold

CEO

“S

alut

e”$2

4,50

0

Silv

er$1

2,50

0

Bron

ze$7

,500


EVENTS SPONSORSHIP

Talent Management SummitSeptember, 2015 | Dallas, Texas

Event Benefits

Thought Leadership via Panel SponsorshipYour CEO is positioned as a panelist and Thought Leader during Panel Discussion.PLUS: A one-page overview of the Panel Discussion appears in Chief Executive magazine, reaching over 125,000 CEO readers.

•

National Branding via Your Ad in Chief Executive magazineYour ad in Chief Executive alerts decision-making CEOs to your products or services. PLUS: Bonus exposure via distribution on NetJets fleet.

Half Page

Product Showcase at the EventNetwork with CEOs as they visit sponsors’ tabletop exhibits during the cocktail reception.

• • • •

National Exposure via Event Marketing EffortsYour brand is promoted when your logo appears in all our event ads and brochures -- well over 300,000 CEO impressions!

• • • •

Complimentary Registrations for Your VIPsYour CEO and/or other key executives have an opportunity to meet and network with prospective clients and peers.

2 2 2 1 1


• • • • •


• • • •

Plat

inum

$29,

500

Best

Prac

tices

$24,

500

Gold

$12,

500

Silv

er$7

,500

Bron

ze$4

,500


CEO2CEO Leadership Summit Dec. 2015 | The New York Stock Exchane, NY, NY

Sponsor Benefits


•


•

Earned Media - CEO PerspectiveA magazine sidebar spotlights your CEO on a relevant issue. • •National Branding via Your Ad in Chief Executive MagazineYour ad in Chief Executive provides branding, exposure and critical messaging to top decision-makers.

Full PageAd

Full PageAd

Bonus Distribution to CEOs on NetJets Fleet • •National Exposure via Event Marketing EffortsYour brand is promoted when your logo appears in all our event ads and brochures -- well over 300,000 CEO impressions!

• • •

Event Passes for Your VIPsYour CEO, other key executives and top clients or prospects, (C-Level only, please) have an opportunity to meet and network with fellow CEOs to build business relationships. They’ll see your brand as an innovator and industry leader.

4 2 2 1 1


• • • •


• • • •

EVENT SPONSORSHIP

Plat

inum

$59,

500

Gold

$29,

500

Silv

er$1

2,50

0

Bron

ze$7

,500

Vend

or P

ass

$4,5

00


Corporate Giving SummitJanuary, 2016 | New York, NY

Sponsor Benefits


•


•


Full Page

Congrats Ad for Impact Award WinnersYour ad acknowledges the achievements of the CEO of the Year, and reinforces your position as a leading resource for CEOs.

Full Page

Bonus Distribution to CEOs on NetJets Fleet • •Exclusive Exposure via Event Marketing EffortsYour brand is promoted when your logo appears in the official event invitations and program.

• • • •

Gala Event Passes for Your VIPsYour CEO and/or key top client executives have an opportunity to network at the CEO of the Year Gala -- one of the most exclusive, high-powered business events in the world.

3 5 2 1


• • •

Sponsor Recognition at the Event Your logo is on the program and on signage throughout the venue, identifying you as a sponsor and resource for CEOs.

• • • •

EVENTS SPONSORSHIP

Plat

inum

Th

ough

t Le

ader

ship

$69,

500

Gold

CEO

“S

alut

e”$2

4,50

0

Silv

er$1

2,50

0

Bron

ze$7

,500

34

PHILLIP WREN / 203.930.2708

CHRISTOPHER CHALK / 847.730.3662

LISA COOPER / 203.889.4983

LIZ IRVING / 203.889.4976

DAVE WALLACE / 203.930.2705

2015 media kit

Documents

Transcript of 2015 media kit