2015 EVENT PARTNER GUIDEWHAT?DesignPhiladelphia is the oldest open-sourced design event in the country. Over the course of nine days in October, universities, cultural institutions, city agencies, retailers, manufacturers, and creative firms across the city participate by hosting more than 130 events on topics spanning across design disciplines.

WHEN?October 8-16, 2015

WHERE?Across the Greater Philadelphia region

WHO?The DesignPhiladelphia Festival is the signature event of the Philadelphia Center for Architecture

WHY?To demonstrate Philadelphia’s re-emergence as a 21st century city shaped by design, technology, and collaborative business practices.

HOW CAN YOU PARTNER WITH US?

ORGANIZE AN EVENTPlan and host your own Festival event! Event types include exhibitions, demonstrations, workshops, talks/panel discussions, walking tours, open studios, and public happenings. Topics can vary and may represent one or more design disciplines. We encourage collaboration across neighborhoods, industries, and disciplines.

HELP ACTIVATE PEARL STREET PASSAGEPearl Street Passage will be a temporary, popup park of 10 installations in the Chinatown North/Callowhill neighborhood. It will be free and open to the public from October 8-12th. The site will be further enlivened by daily festival programming, including tours, live performances, talks, workshops, open studios, and demonstrations; drawing thousands of visitors to the neighborhood each day.

Help activate Pearl Street and hold your event in the Chinatown North/Callowhill neighborhood! Several unique venues and creative professionals call this neighborhood home and offer opportunities for hosting and/or collaborating with you. Plus, all neighborhood event partners will receive additional marketing of their event on a printed, pocket-sized, map and schedule distributed to all Pearl Street Passage visitors.

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IMPORTANT THINGS TO KNOWDEADLINES + DATES

May 14 | Event Partner Information Session

May 18 | Event Submission/Registration Opens

July 17 | Deadline to Submit Event Proposal

July 31 | Deadline to Pay + Confirm Event

Aug 10 | Deadline to Submit Event Guide Content + Ads

Mid-Sept | Participant Breakfast (date TBA)

Oct 7 | Kickoff Party + Benefit

Oct 8-16 | 11th annual Festival

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NEW! PROGRAM TRACKS

This year, we’ve streamline Festival programming into tracks for two main reasons; to guide event planners towards developing programming more in line with DesignPhiladelphia’s mission, and to create a more “digestible” experience for the Festival-goer. Each of the six tracks corresponds to one of our program goals and is geared towards a target audience.

PRACTITIONERNetwork + get inspired through professional development opportunities.target audience: design professionals, college/graduate students, and design faculty

ENTHUSIASTMeet the people, explore the ideas, and see the things inspiring the latest trends.target audience: design aficionados, style hunters, and trend watchers

NEXT GENERATIONChildren + young adults explore design and its ability to shape their future and create positive change.target audience: families with, and educators of, children K-12

EXPLORERHands-on design workshops and learn about Philly’s historic/contemporary assets through neighborhood tourstarget audience: urban history buffs, makers, and DIY’ers.

PATRONSource creative vendors and purchase design-forward products and services.target audience: consumers/buyers interested in high-quality design, locally-made products and services

ADVOCATEDemonstrate the power of design to solve problems, create innovation, and improve quality of life in our neighborhoods/city.target audience: general public; civic, community, and business leaders

NEW! IMPROVED FESTIVAL COMMUNICATIONS

FESTIVAL MAPSWe’ve added a map feature to our website so festival attendees can sort events by date and/or track to see what’s going on by location. We’ll also be printing a pocket map of Pearl Street Passage and the Chinatown North/Callowhill neighborhood events.

EVENT GUIDE RE-DESIGNWe’ve increased the size of our event guide to 5”x 7” and designed a new, user-friendly layout to communicate our event tracks and daily schedules more effectively.

EVENT PLANNING GUIDELINES1. Represent DesignPhiladelphia’s mission.Everybody loves a party - but DesignPhiladelphia is meant to be more than just a celebration. Our mission is to demontrate, support, and promote the abilty that design has to generate innovation, solve problems, enhance daily life, and influence the perception and economics of the region.

2. Identify your primary target audience.Familiarize yourself with our new program tracks and the target audiences for each. Identify your primary target audience prior to registering your event. This will determine the track that your event will fall under. Events may be listed under one or more tracks; this will be at the discretion of DesignPhiladelphia staff.

3. Express this year’s theme.This year’s theme is SHIFT. We challenge you to create events that SHIFT commonly-held perspectives on how design influences everyday life. We want you to explore the SHIFT in design process, education, and practice towards a multi-disciplinary, collaborative approach.

POLICIES

Events Must be Open to the PublicDesignPhiladelphia and the Philadelphia Center for Architecture share the common goal of educating the public on the importance of design and the built environment in our everyday lives. Therefore, all events presented as part of the Festival must be open to the public and we encourage you to make attending free or low cost. We understand the need to charge will vary depending on the type and production costs of your event.

Multiple Event Listing DiscountWe offer a 25% discount to event partners who are listing more than one event. Your first will be charged at the full rate of the level you select. Each subsequent event will qualify for the discount.

SEED ScholarshipsWe offer a handful of scholarships every year to cover a standard event registration ($250 value). In order to qualify for an event scholarship, you must be a current student or emerging design professional (graduated within the last two years.) To apply, submit an event and select SEED in the payment field on the event submission form.

Payment / ConfirmationOnce your event is reviewed and approved, you will receive an invoice to make payment. All events MUST be paid for by July 31st. If you require an extension to this deadline, such as processing time for checks, please contact DesignPhiladelphia staff as soon as possible prior to July 31st.

CancellationsFull refunds will be granted for event cancellations made prior to July 31st. We’re sorry but we are unable to issue refunds for events cancelled after July 31st.

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EVENT PARTNER BENEFITS

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EVENT LISTING ON FESTIVAL WEBSITE (29,000+ unique visitors)

FEATURES INCLUDE:• Event listed by date/time• Filters for location, type, discipline• Unique URL for easy sharing• All event details in one place• Event location map• Links to social • Ticket/Registration links• Your logo (linked to your website)• Edit up to day of event• Download attendee list (for non-ticketed events)

EVENT LISTING IN OFFICIAL EVENT GUIDE(10,000 printed + 3,000 downloads)

DIGITAL NEWSLETTERS(105,000+ reached in 2014)

SOCIAL MEDIA(250,000+ reached in 2014)

Each year, over 400 designers, architects, artists, innovators, and entreprenuers at the heart of Philadelphia’s creative economy showcase their work and mingle with a local, national, and international audience of over 25,000 people. DesignPhiladelphia offers you the opportunity to reach a broad and diverse audience through our marketing/advertising campaign and PR efforts each year, which reach millions.

In addition, all of our event partners receive the following benefits:

EVENT PARTNER FEES

WEBSITEEvent listing with unique URL

EVENT GUIDEListed on Event Partner pageEvent listed by track, date/time; includes partners/location

DAILY FESTIVAL SCHEDULE NEWSLETTERSLink to daily calendar online

SOCIAL MEDIADP will retweet/share all posts tagging us and using the official Festival hashtag

STANDARD PACKAGE $250

includes standard package, plusEVENT GUIDELogo on Event Partner page1 page event listing; includes image

DAILY FESTIVAL SCHEDULE NEWSLETTERSEvent listing with image/short description

SOCIAL MEDIA3 tweets, tagging you, with link to online event listing3 posts, tagging you, with link to online event listing

SHOWCASE PACKAGE $750

EVENT TITLELorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

$5.00

includes standard package, plusEVENT GUIDE1/2 page event listing; includes image

DAILY FESTIVAL SCHEDULE NEWSLETTERSEvent listing with short description

SOCIAL MEDIA2 tweets, tagging you, with link to online event listing2 posts, tagging you, with link to online event listing

SHOUT-OUT PACKAGE $400

EVENT TITLELorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem the industry’s standard dummy text ever since the 1500s. Blah blah blah.

$5.00

EVENT TITLELorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem the industry’s standard dummy text ever since the 1500s. $5.00

NEW!! BUZZ-BUILDER PACKAGESBuzz-builder packages offer additional marketing opportunities to reach our audience; including print and online advertising, sponsored blog content, and strategic brand/logo placement. For more information on these packages, see our website.

QUESTIONS?nova@designphiladelphia.org215.569.3186 X109

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HOW TO SUBMIT YOUR EVENT1. CREATE A LOG-IN AT DESIGNPHILADELPHIA.ORG

2. GO TO DESIGNPHILADELPHIA.ORG/PARTICIPATE TO SUBMIT EVENT PROPOSAL

3. FILL OUT THE EVENT SUBMISSION FORM - fields include the following: EVENT CATEGORIZATION Primary Intended Audience (Choose your primary intented audience. This will determine the program track your event falls in. Events may fall under more than one track, but this will be at the discretion of DesignPhiladelphia staff. Expected Attendance Type of Event Design Discipline EVENT DESCRIPTION Event Title Event Description (500 characters max.) Event Photo Ticket Price (Indicate cost of event; add the URL to purchase tickets for your event - we recommend using Ticketleap.com.) LOCATION + TIME Name of Venue Venue Address Date(s) + Time(s) (Choose a date + time for your event. As events are approved by DesignPhiladelphia staff, they will be added to the heatmap, located to the right of the date/time fields. As more events are approved, the heatmap will indicate what other events are happening on that same day/time so you can avoid competition for attendance and see who you can partner up with in your neighborhood.

CONNECT Facebook Link (Add your Facebook page URL. Please use http://www.facebook.com/YOU) Twitter Link (Add your Twitter URL. Please use http://www.twitter.com/YOU)

EVENT PARTNER INFORMATION Partner Name Website URL (This URL will be linked via your logo.) Partner Logo Category Add Partner About Partner

EVENT ORGANIZER (Primary contact for your event.) Name Email Address Phone Number

PAYMENT Billing Address (For invoicing) Partnership Level (Indicates payment amount) Payment Method (Indicate if you wish to pay by credit card, or be invoiced and pay by check)

4. SUBMIT YOUR EVENT Once your event proposal has been reviewed, you will receive confirmation, event guide template, and an invoice. Payment of invoice must be received to complete event registration process.

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DEADLINES!To submit an event:5PM, JULY 17th

To make payment:5PM, JULY 31st