2014–2015 SPONSORSHIP OPPORTUNITIES -...

SPONSORSHIP OPPORTUNITIESCHICAGO BLACKHAWKS2 01 4 – 2 01 5

“THE FASTEST-GROWING FAN BASE IN AMERICAN SPORTS OVER

THE PAST SIX YEARS”Source: Scarborough Local Market Studies R1, 2014

THE BENEFITS OF CORPORATE SPONSORSHIP

CHICAGO BLACKHAWKS FANS AND TEAM FACTS

IN-ARENA BRANDING

SCOREBOARD FEATURES

BLACKHAWKS IN-ARENA & OUT-OF-ARENA PROMOTIONS

VIRTUAL SIGNAGE

BLACKHAWKS TV

RADIO

PRINT

WEBSITE & MOBILE

SOCIAL MEDIA

CHICAGO BLACKHAWKS SPECIAL EVENTS

CHICAGO BLACKHAWKS CHARITIES & YOUTH HOCKEY PROGRAMS

RETAIL PROMOTIONS & ON-PREMISE ACTIVATION

RETAIL PROMOTION OPPORTUNITIES

HOSPITALITY

CHICAGO BLACKHAWKS EXPERIENCES

STANLEY CUP PLAYOFFS

UNITED CENTER ADVERTISING

02

03

04

06

07

08

10

11

12

13

14

15

16

18

19

20

21

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TABLE OF CONTENTS

2014 –15 CHICAGO BLACKHAWKS

SPONSORSHIP OPPORTUNITIES

03

THE BENEFITS OF CORPORATE SPONSORSHIP

Associate your brand with one of the most popular and recognizable logos in sports.

Highest income per capita of all major sports leagues.

Turn-key, impactful programs customized to meet your goals and objectives.

Immerse your brand in an environment that the consumer is most passionate about: Blackhawks hockey.

Reach an upscale, affluent audience with an average annual household income of over $78,000.

Consistent advertising campaign covering Q1 and Q4 (October – April).

Provides a great platform to connect with consumers during their leisure time.

Sponsorship sends a message that your brand is strong and vibrant and that you are continuing to invest in it.

45.7$63,000

$214,000

31%

38%

AT THE GATE

CHICAGO BLACKHAWKS FAN PROFILE

LARGEST HOME MARKET NHL FAN BASES

04

RANKED #1 IN NHL ATTENDANCE THE PAST SIX SEASONS

13,319

16,954

21,615

17,474

05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14

Source: SportsBusiness Journal archives

Source: Scarborough Chicago R1, 2014

NHL SEASON

AT

TE

ND

AN

CE

PE

R G

AM

E


BOSTON BRUINS 2.37 MILLION

2.19 MILLIONNEW YORK RANGERS

1.84 MILLIONDETROIT RED WINGS

1.72 MILLIONPHILADELPHIA FLYERS

BLACKHAWKS

NHL

ATTENDEESFANSCHICAGO

47% 8%

46.4 45.9$78,000 $98,000

$226,000 $283,000

33% 40%

38% 40%

Source: Scarborough Local Market Studies R1, 2014

CHICAGO BLACKHAWKS 3.48 MILLION

% OF DMA

MEDIAN AGE

MEDIAN HHI

MEDIAN HOME VALUE

COLLEGE GRAD +

1+ CHILDREN IN HHLD

FASTEST-GROWING PRO SPORTS FAN BASES, 2007-13

WIN RANKINGS FROM 2008-09 TO 2013-14

ESPN THE MAGAZINE’S FRANCHISE ULTIMATE STANDINGS

BOSTON BRUINS 133%

108%WASHINGTON CAPITALS

9. 17. 25.2. 10. 18. 26.

11. 19. 27.12. 20. 28.13. 21. 29.

22. 30.15. 23. 31.16. 24. 32.

1. MEMPHIS GRIZZLIES

OTTAWA SENATORS

TAMPA BAY RAYS

MIAMI HEAT

SAN ANTONIO SPURS

BALTIMORE RAVENS

INDIANAPOLIS COLTS

ST. LOUIS BLUES

3. INDIANA PACERS

CINCINNATI REDS

TEXAS RANGERS

NEW ORLEANS SAINTS

4. OKLAHOMA CITY THUNDER

ST. LOUIS CARDINALS

ATLANTA FALCONS

SAN JOSE SHARKS

5. GREEN BAY PACKERS

DETROIT RED WINGS

HOUSTON TEXANS

DALLAS MAVERICKS

DETROIT TIGERS

TAMPA BAY LIGHTNING

DENVER BRONCOS

ATLANTA BRAVES

PITTSBURGH STEELERS

6. ARIZONA DIAMONDBACKS

7. PITTSBURGH PENGUINS

8. ANAHEIM DUCKS

SEATTLE SEAHAWKS

LOS ANGELES KINGS

GOLDEN STATE WARRIORS

LOS ANGELES KINGS 96%

TAMPA BAY RAYS 91%

Source: Scarborough Local Market Studies R1, 2014

PITTSBURGH

VANCOUVER

SAN JOSE

BOSTON

1.

5.

2.

4.

279

261

271

269

RANK TEAM WINS

LOS ANGELES

VANCOUVER

BOSTON

PITTSBURGH

3.

5.

2.

4.

45

42

54

43

RANK TEAM WINS

PITTSBURGH

SAN JOSE

BOSTON

VANCOUVER

3.

5.

2.

4.

322

301

323

303

RANK TEAM WINS


Source: ESPN The Magazine’s “Franchise” Issue, September 2013

Through the 2013-14 NHL Postseason

CHICAGO BLACKHAWKS 349%

REGULAR-SEASON WINS POSTSEASON WINS TOTAL WINS

CHICAGO1. 326CHICAGO1. 57

CHICAGO3. 269

14. CHICAGO BLACKHAWKS

05

200 LEVEL LED BOARD ADVERTISING

DASHERBOARDS

IN-ARENA BRANDING


Located around the arena bowl on the 200 Level, 360-degree exclusive messaging rotates throughout each Blackhawks game during game action. The LED signage provides a great complement to all scoreboard features, public address announcements and on-ice promotions.

Dasherboards surround the ice surface and reach a sold-out United Center crowd (over 21,615 fans/game) while receiving an average of 12 minutes of television visibility during each broadcast. With Chicago Blackhawks television ratings up over 240 percent from the 2008-09 season, dasherboards add an impactful element to your marketing mix.

06

GAME TIME EXPOSURE

MULTI-PLATFORM COMMUNICATION

BREAK IN THE ACTION EXPOSURE

SCOREBOARD FEATURES


07

Entertain fans and incorporate your brand and message during a break in the action. Bring your brand to life with high-impact motion graphics that draw the attention of a captive audience.

Sponsorship of four of the eight LED panels of the main scoreboard

provides continuous messaging throughout game action.

An interactive TV timeout feature gives your company the opportunity to entertain fans

and reach them in numerous ways.

In-game messaging allows your company to reach a captive audience

in an emotional environment (in conjunction with a game card to

encourage retail traffic).

GAMEDAY GIVEAWAYS

GAMEDAY GIVEAWAY PROMOTIONAL SUPPORT

BLACKHAWKS IN-ARENA & OUT-OF-ARENA PROMOTIONS


08

In-arena and out-of-arena promotions are second to none when it comes to interaction between a brand and Blackhawks fans. Booth displays, gameday giveaways and fan participation games, each with a unique hockey-related theme, entertain fans during breaks in the action and give corporations the chance to interactively and directly promote their brand in a fan-friendly way.

Gameday giveaways provide immediate gratification for fans when they receive their high-quality giveaway item. Sponsors receive a gameday giveaway promotional campaign which includes the following support:

TELEVISION ANNOUNCEMENTS

Sponsor will receive one in-game promotional announcement during each of the three games preceding the giveaway on Comcast SportsNet or WGN-TV’s Blackhawks broadcasts.

RADIO ANNOUNCEMENTS

Sponsor will receive one live promotional announcement during each of the three games preceding the giveaway on the Blackhawks WGN radio network.

INTERNET/PUBLICATIONS

Sponsor’s giveaway will be highlighted in all Blackhawks digital media and publications, including:

Blackhawks Magazine game programPocket scheduleschicagoblackhawks.comFacebook and Twitter

PUBLIC ADDRESS ANNOUNCEMENTS

In-arena promotion of the sponsor giveaway will include one public address mention per home game during each of the three games preceding the giveaway.

SCOREBOARD ANNOUNCEMENTS

Sponsor giveaway will be promoted on our video scoreboard once every home game during each of the three games prior to the giveaway.

OUTDOOR MARQUEE SIGNS

Sponsor giveaway will be promoted on a rotating basis prior to the giveaway on the United Center’s outdoor LED panels.

CONCOURSE DISPLAYS

ON-ICE PROMOTIONS

INTERMISSION ENGAGEMENT


09

Opportunity to capture data, showcase product or provide special offers during pregame and intermissions.

A sponsor’s brand can be integrated into the lively and fun Blackhawks game intermissions.

An intermission feature entertains fans before the players hit the ice and helps your company build brand relevance among an upscale, affluent audience.

COMCAST SPORTSNET REGULAR SEASON TELEVISION RATINGS

12-1313-14

11-1210-11

09-1008-0907-08

3.105.38

2.782.44

1.260.63

39% 583%4.30

VIRTUAL SIGNAGE ADVERTISING

VIRTUAL SIGNAGE


HIGHER THAN THE LAST FULL SEASON OF

HOCKEY IN 2011-12

INCREASE FROMTHE 2007-08

REGULAR SEASON

10

Cutting-edge technology allows your brand to stand out during all home game broadcasts on Comcast SportsNet Chicago or WGN-TV Channel 9. This fresh and original messaging can be changed on short notice. Chicago Blackhawks television ratings

are up 76 percent from the 2009-10 Stanley Cup season, providing incredible exposure for your brand with virtual signage.

Blackhawks TV can produce a commercial to use not only with your Chicago Blackhawks assets, but also in your company’s media and digital advertising buys.

BLACKHAWKS TV SEGMENT

TELEVISION COMMERCIAL

BLACKHAWKS TV


11

Become a part of Emmy Award-winning Blackhawks TV and integrate your brand with behind-the-scenes footage only found at chicagoblackhawks.com.

Complement in-arena sponsorship elements with a commercial.Product placement opportunities during Blackhawks TV vignettes.In-house production capabilities for sponsor commercials to be shown throughout the Chicagoland area.

Show your product while entertaining fans during a Blackhawks TV segment.

RADIO12

All Blackhawks home and away games (82 total plus playoffs) are broadcast on the Blackhawks’ flagship radio station, WGN AM-720, or its sister station, 87.7 FM The Game. Blackhawks play-by-play creates a positive foreground environment to ensure top-of-mind awareness for your products or services. An ongoing campaign for the entire season will translate into stronger recall.

The Blackhawks can record and provide a Blackhawks radio personality to produce your commercials.

Expand trade area by complementing an in-arena sponsorship with a Blackhawks radio sponsorship on WGN’s 50,000-watt signal.

Chicago Blackhawks radio reaches an average cume audience of 997,000 fans, according to Neilsen PPM.

Patrick KanePatrick Kane

Jonathan ToewsJonathan Toews

Proud Sponsor of

EPA Estimated Highway. 2014 Chevy Camaro 2LS with 3.6L V-6 engine and six-speed automatic transmission.

The 30 MPG CHEVY CAMAROThe 30 MPG CHEVY CAMAROThe 30 MPG CHEVY CAMARO

ENJOYTHE RIDE

ENJOYTHE RIDE

2013-14SEASON2013-14SEASON

LUCKY PROGRAM

BLACKHAWKS MAGAZINE PROGRAM AD

POCKET SCHEDULES

PRINT


13

Showcase your brand in print and on the scoreboard during

Chicago Blackhawks games.

Full-page, four-color advertisement promoting your products and their association with the Blackhawks.

Be seen throughout the Chicagoland area on the back of Chicago

Blackhawks pocket schedules.

CHICAGOBLACKHAWKS.COM

BLACKHAWKS MOBILE APPLICATIONRED & WHITE EMAIL NEWSLETTER GAMEDAY EMAIL NEWSLETTER

WEBSITE & MOBILE


14

Blackhawks fans from Chicago and around the world receive the most up-to-date news, stats and schedules 24 hours a day on the official Blackhawks website. Fans may also purchase tickets, enjoy special promotions and interact with players and coaches, all at chicagoblackhawks.com.

Website advertisers can sponsor an entire section of the website, purchase high-impact website banners or use content integration to provide affinity and effective multi-messaging to a targeted audience.

Get the latest Blackhawks news, features, photos, scores and more with Blackhawks mobile applications for Android, iPhone and iPad. Logo

placement is available in most app sections, as well as through clickable ad placements.

OVER 30,000 SUBSCRIBERS

The weekly email newsletter allows sponsors to reach Blackhawks fans where they live and

work. Place your branded message into our popular weekly newsletter, alongside news,

contests and other exciting content.

OVER 23,000 SUBSCRIBERS

The gameday email newsletter communicates content and details about that night’s

upcoming game. Own Blackhawks Gameday with your company’s logo and a web banner

included in each issue.

INTERNET SITES VISITED IN THE PAST MONTH

FACEBOOK YOUTUBE

TWITTER INSTAGRAM

BLACKHAWKS FANS CHICAGO POPULATION

60.1% 46.3%

12.9% 10.7%

Source: Scarborough Chicago Release 1, 2014

70.5% 51.7%

12.1%17.4%

SOCIAL MEDIA INTEGRATION

TWITTER

FACEBOOK

SOCIAL MEDIA


15

Social media provides sponsors the opportunity to reach fans faster, at a higher frequency and in higher numbers than ever before.

Reaching fans through social media (complemented by website and in-arena elements) to promote a sweepstakes or launch a new initiative gives a sponsor consistent and multifaceted exposure to Blackhawks fans.

OVER 2,200,000 FANS

Speak directly to one of the NHL’s largest social media databases through the Blackhawks’ official Facebook page. Marketing solutions can be customized to hit a variety of demographics in a growing and active fan base.

OVER 580,000

FOLLOWERS

Let our award-winning Twitter feed, @NHLBlackhawks, alert thousands of fans about your upcoming event or promotion.

BLACKHAWKS CONVENTION

CHICAGO BLACKHAWKS SPECIAL EVENTS

SOLD OUT EVENT


16

Help celebrate the rich history and tradition of one of the Original Six NHL franchises by becoming a sponsor of the Blackhawks Convention each summer. The Convention provides an environment for your products or services to create a dialogue with consumers as they roam the Convention floor

and meet Blackhawks legends such as Denis Savard and current superstars, including Patrick Kane, Jonathan Toews and Corey Crawford.

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TRAINING CAMP FESTIVAL

ILLINOIS HIGH SCHOOL HOCKEY CHAMPIONSHIPS

F E S T I V A L 2 0 1 4


Kick off the season in style by becoming a sponsor of the sold-out Blackhawks Training Camp Festival held each September. Your brand will be showcased in front of thousands of die-hard Blackhawks fans as they participate in a 5k run/skate and interactive games, as well as watch the

Chicago Blackhawks players vie for a spot on the team.

Support youth hockey in the community while reaching youth and families at the Illinois High School Hockey Championships, held at the United Center.

MINORHAWKS YOUTH HOCKEY PARTICIPATION

2009-10 2010-11

1,000

2,000

3,000

4,000

5,000

2011-12 2012-13 2013-14

FOUR FEATHERS GOLF INVITATIONAL

RETAIL PROMOTIONS

5,100

CHICAGO BLACKHAWKS CHARITIES

YOUTH HOCKEY PROGRAMS


18

Tap into the loyalty and passion of the Blackhawks fan base and associate your business with an on- or off-ice Blackhawks community initiative.

Aligning with Chicago Blackhawks Charities offers corporate sponsors the valuable opportunity to associate their brand with a top-flight charitable organization while helping to improve lives in the community.

Entice fans to give back to the community through supporting your products and services.

Chicago Blackhawks Youth Hockey initiatives teach the most effective skill development techniques available to young players today.

Design your own Blackhawks goalie mask HERE for a chance to win a VIP game day experience and more!

Voting begins 5/1

May the best mask win!

No purchase necessary. Open to legal Illinois residents, 18 years+. Ends 5/31/14. Void where prohib. Sponsor-AT&T Mobility LLC. Official Rules @ ATTdesignmy.com

©2014 The Coca-Cola Company. "Coca-Cola Zero" and “Coke Zero” are trademarks of The Coca-Cola Company.

ENTER FOR A CHANCE TO HAVEPATRICK SHARP RING UP YOUR PURCHASE AT A

JEWEL-OSCO STORE* ANDRECEIVE A FREE BLACKHAWKS REUSABLE BAG

WHEN YOU PURCHASE $15 OR MORE OF PARTICIPATING PRODUCTS**.

*LOCATION OF JEWEL-OSCO STORE WILL BE DETERMINED AFTER 5/6/14

Look for mail-in order form via Catalina coupon at checkout when you purchase $15 or more of participating** products. O�er valid 4/23/14 – 5/6/14 or while supplies last. **12oz 12-packs and 24-packs, .5L 6-packs, 12oz 8-packs, 7.5oz 8-packs, 32oz Powerade and Dasani .5L 24-pack products of The Coca-Cola Company.

NO PURCHASE NECESSARY. Open only to legal residents of IL, and IN, 18 years of age or older at time of entry. Void outside IL, IN and where prohibited. Promotion starts 4/23/14 and ends 5/06/14 and entries must be received by 5/13/14. Subject to O�cial Rules available at (TBD). Sponsor: The Coca-Cola Company, Atlanta, GA.

RETAIL PROMOTIONS

LOGO RIGHTS

RETAIL PROMOTIONS & ON-PREMISE ACTIVATION


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The Blackhawks offer a wide variety of customized retail

promotions that focus on increasing store traffic and

incremental product sales, and producing measurable results. Leverage player appearances,

team merchandise, road trips or a VIP experience as incentives

for your consumers.

Co-brand with the Blackhawks logo and marks to help build brand awareness, differentiate from the

competition and reinforce your association with one of the most

popular teams in sports.

Used branded shelf talkers to create product differentiation and engage consumers in a cluttered retail environment.

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IN-GAME PROMOTION CARDS

STANDING OUT IN A CROWDED CONSUMER ARENA

CHICAGO BLACKHAWKS PLAYER APPEARANCESACTIVATION AT RETAIL LOCATIONS

RETAIL PROMOTION OPPORTUNITIES


COLDWELL BANKER, FERRARA CANDY COMPANY, MCDONALD’S, HORSESHOE CASINO AND JEWEL-OSCO

Help drive retail traffic and increase select product sales.

Leveraging logo rights to build attention-getting campaigns to generate leads and awareness of your products and services.

A Blackhawks player appearance can help kick off a sweepstakes promotion or give a sponsor’s products or services exposure to Blackhawks fans.

BANQUET PARTIES

KETEL ONE CLUB & CHICAGO STADIUM CLUB

GAMEDAY RENTAL SUITES

HOSPITALITY


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The Blackhawks offer first-class hospitality at the United Center’s clubs and banquet facilities, each with a different feel and ideally suited for many types of events.

A perfect venue for an all-inclusive, pregame reception for up to 100 guests. The Blackhawks can provide a former player or a Blackhawks ambassador for autographs and photos.

Provide a memorable dining experience for your key customers and prospects at the United Center. Exceptional food and service simplifies your pregame dining needs.

Our 20-, 40- or 80-person gameday rental suites provide exquisite panoramic views of the United Center and can be rented on a per-event basis. The all-inclusive packages provide memorable, turn-key and easy corporate entertaining.

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SPONSOR VIP SKATES

SEASON & GROUP TICKETS

VIP EXPERIENCES

CHICAGO BLACKHAWKS EXPERIENCES


Provide your clients (or your clients’ children) with a once-in-a-lifetime experience skating on the United Center ice as part of a private practice prior to a Blackhawks game or on a non-gameday. Receive expert coaching by a Blackhawks coach or a member of the Blackhawk Alumni Association.

Season tickets provide a great entertainment vehicle for catering to key clients and employees. Preferred seating locations are available for corporate sponsors. A group ticket package allows you to bring your employees or key clients to select Blackhawks games without having to commit to the full season.

Receive VIP credentials and meet with the head coach to discuss the game minutes before faceoff, sit in the exclusive seats between the player benches, or watch the Chicago Blackhawks warm up from their bench.

RALLY TOWELS

SCOREBOARD EXPOSURE

PLAYOFF SWEEPSTAKES

STANLEY CUP PLAYOFFS


23

While your guests enjoy attending the exciting playoff games, your brand will receive website, in-arena, television and radio exposure as the Chicago Blackhawks pursue the coveted Stanley Cup.

Chicago Blackhawks fans use their playoff rally towels to cheer on the team at games and then display their souvenirs at home or work.

Reach a passionate and spirited playoff audience during an intermission through branding or showcasing one of your commercials.

Reach fans through the Chicago Blackhawks home page or in person at the playoff games to promote your brand, special offers or a playoff sweepstakes.

840’ LED MESSAGING

“ALL-WORLD” LED MESSAGING

UNITED CENTER ADVERTISING


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The United Center is one of the premier sports and entertainment facilities in the country and hosts a wide range of events that target every demographic. Put your company name in lights and expose your brand to over 2.5 million visitors each year.

Illuminated sponsor animation advertising that dominates the in-arena bowl area.

“All-World” advertising synchronizes the upper and lower LED boards and the upper and lower LED scoreboard rings to ensure maximum impact with fans.

CONCOURSE SIGNAGE

OUTDOOR MARQUEE SIGNAGE

THEATER BOX NAMING RIGHTS


25Concourse signs are backlit and displayed during each

event held at the United Center.

The two United Center marquee signs welcome fans to the United Center

24 hours a day, 365 days a year.

The Theater Box area is a high-end, exclusive area that caters to an

upscale, affluent demographic for all Blackhawks and Bulls games. The

area consists of 34 boxes, four seats per box, and an all-inclusive food and

beverage package for each game.

To become a member of the Chicago Blackhawks Corporate Sponsorships family, please call 312-455-7000.

MAILING ADDRESSChicago Blackhawk Hockey Team, Inc.1901 W. Madison StreetChicago, IL 60612

WEBSITE URL chicagoblackhawks.com

CHICAGO BLACKHAWKS CONTACT INFORMATION

2014–2015 SPONSORSHIP OPPORTUNITIES -...

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