The Chicago Blackhawks are committed to two goals for the 2008-09 campaign: Returning the Stanley Cup to Chicago, and restoring the roar that only a sold-out, ravenous group of Blackhawk fans can provide.

With legendary Hall of Famers Bobby Hull, Stan Mikita and Tony Esposito back in the fold as ambassadors, and the most promising crop of young talent in the NHL led by budding stars Patrick Kane and Jonathan Toews, the gap between the Blackhawks’ glorious past and present has been bridged.

Last season, the Blackhawks played before more capacity crowds at the United Center than in the past six seasons combined. This summer, our year-round marketing efforts will culminate with the Blackhawks Convention – the first event of its kind in National Hockey League history – as thousands of die-hard Blackhawk fans from around the world will descend upon downtown Chicago.

This season, we will broadcast every game on local cable and over-the-air television, exposing our great product – and yours – to a new generation of Blackhawks fans.

The support of our corporate sponsors will play a crucial role in this franchise’s inevitable success, and we relish the opportunity to develop a long term, mutually beneficial partnership with your company as we embark on this exciting new era in Blackhawks hockey.

Sincerely,

John F. McDonoughPresPresidenidentt

NHL FANDEMOGRAPHICS

NHL Fan Demographics Source: Simmons Market Research – Spring, 2007 One Year Population Study

CORPORATE SPONSORSHIP

Associate your brand with one of the most popular and recognizable logos in sports.

Reach an upscale, affluent audience with an average annual HH income of $103,825. Highest income per capita of all major sports leagues.

Consistent advertising campaign covering Q1 and Q4 (October – April).

Turn key, impactful programs customized to meet your goals and objectives.

Provides a great platform to connect with consumers during their leisure time.

Immerse your brand in an environment about which the consumer is most passionate – Blackhawks Hockey.

in-arenabranding

40 dasherboards (sold in pairs) surround the ice surface. Each dasherboard measures 3’ x 11’ and rotates throughout the season with one dasherboard on camera-side and the other dasherboard on non-camera side. Dasherboards receive over two hours of television visibility during home TV broadcasts and secondary coverage in local and national newspapers, magazines and television broadcasts.

Located around the arena bowl on the 200 Level, 360 degree exclusive messages rotate throughout each Blackhawk’s game during the in-game action. The LED signage makes for a great complement to all scoreboard features, public address announcements and on-ice promotions. Generate fan curiosity with a customized text or animated LED message.

2008 - 2009 SPONSORSHIP OPPORTUNITIES

Entertain fans and incorporate your brand and message during a break in the action. Bring your brand to life with high impact motion graphics that draws the attention of a captive seating bowl audience.

united centeradvertising

The United Center is one of the premier sports and entertainment facilities in the country which hosts a wide range of events that target every demographic. Put your company name in lights and expose your brand to over 2,500,000 visitors each year.

The United Center 300 Level LED board offers our partners great flexibility by offering “static” locations, 840’ messaging and rotating 125’ static messaging, which are displayed at all Bulls and Blackhawks home games, along with other United Center events depending on the particular requirements of each event.

Static signs measure 2’ x 17’ and are visible for all Bulls and Blackhawks home games.

United Center partners will be bonused text messages on two 125’ messaging areas on the 300 Level LED Board, at no charge, under the following criteria:

Purchasing between $25,000 - $69,999 of United Center inventory will deliver one minute of 125’ advertising on each of the two areas.

Purchasing between $70,000 - $149,999 of United Center inventory will deliver two minutes of 125’ advertising on each of the two areas.

Purchasing more than $150,000 of United Center inventory will deliver three minutes of 125’ advertising on each of the two areas.

United Center partners will be bonused 840’ messaging on the 300 Level LED Board, at no charge, under the following criteria:

One minute of messaging will be bonused to every partner that purchases $75,000 or more of United Center concourse sign inventory.

30 seconds of messaging will be bonused to every partner that purchases between $175,000 -$274,999 of United Center inventory.

One minute of messaging will be bonused to every partner that purchases $275,000 or more of United Center inventory.

“All-World” advertising synchronizes the upper and lower LED boards and the upper and lower scoreboard rings to insure maximum impact with the fans. One minute of “All-World” LED advertising will be bonused to each partner that purchases $225,000 with Bulls, $225,000 with Blackhawks, and either $75,000 in concourse signage or $275,000 in United Center inventory.

One $75,

30 sbetw

One $275

Purcwill d

Purcwill d

Purcwill d

Concourse signs are back-lit and displayed during each event held at the United Center. The home of the Bulls and Blackhawks also hosts such events as the circus, ice shows, major concert events, college basketball games and much more. We plan on welcoming over 2,500,000 visitors to approximately 175 events planned for the United Center each year.

Extra Large (18’ x 12’) | 300-Level Large (6’ x 27’) | Large (12’ x 9’) | Medium (6’ x 9’) | Small (3’7” x 5’3”)

Purchase 4-7 signs and receive a 10% discount.Purchase 8 or more signs and receive a 20% discount.

There are a total of 12 LED advertising panels (6 on the upper ring, 6 on the lower ring) located on main scoreboard.

Upper LED ring signs (3’ x 18’) | Lower LED ring signs (3’ x 12’7”)

The two United Center marquee signs welcome fans to the United Center 24 hours a day, 365 days a year.

Advertising Panel Size (2’6” x 17’6”)

Own a piece of the United Center by branding a specific area and differentiate from the competition with a clean and uncluttered message.

“Naming Rights” of the restrooms will allow your company to immerse your brands in an exclusive environment, completely separate from any other advertisers.

Each restroom could be themed towards a different brand and marketed directly to men or women.

Sponsor will receive prominent exposure with it’s brand placement throughout the restrooms on the 100 and 300 Levels.

24 restrooms total (12 men and 12 women).

PurcPurcPurc

Eachmar

Sponthro

24 r

82 GAMES

For the first time in the history of the Chicago Blackhawks, all home games will be televised. Blackhawks fans will be able to watch all 82 Blackhawks games on either over-the-air or cable television. In addition, fans can also tune in and listen to every game on the Blackhawks radio network.

All Blackhawks home and away games (82 total + playoffs) are broadcasted on the Blackhawk’s flagship radio station, WGN 720 AM.

Blackhawks play-by-play creates a positive, foreground environment to ensure top-of-mind awareness for your products or services. The Blackhawks move to WGN Radio, “The Voice of Chicago,” loudly states that the Blackhawks have regained their rightful place in the hearts of Chicagoans as a hometown favorite.

For the first time in the history of the team, all Blackhawks home and away games (82 total + playoffs) will be televised. The broadcasts will be a combination of games on cable (Comcast SportsNet Chicago) and over-the-air television (WGN TV).

Complement in-arena sponsorship elements with a consistent play-by-play television schedule.

Product placement opportunities during the game broadcasts.

Customized in-game features to help bring your brand to life.

media

Blacawa

Complay

Prod

CustCust

The have

Blackhawks publications take an in-depth look at the Blackhawks team and organization. They present a highly effective way to promote your products and services.

FaceOff contains in-depth features on Blackhawks players and coaches as well as other fascinating aspects of Blackhawks tradition. FaceOff and its gameday insert form an effective combination of the visually entertaining features and up-to-the-moment statistics that Blackhawks fans want.

The Media Guide is a vital source of team and player statistical and biographical information spanning the team’s history. Produced in full color, both fans and media consider the Media Guide an indispensable reference source for organizational history.

Become an exclusive advertiser on the back panel of thousands of schedules that are distributed throughout the Chicagoland area.

2008 - 2009 SPONSORSHIP OPPORTUNITIES

blackhawkspromotionsIn-arena promotions are second to none when it comes to interaction between a brand and Blackhawk fans. Booth displays, game day giveaways, and fan participation games, each with a unique hockey-related theme, entertain fans during breaks in the action and give corporations the chance to interactively and directly promote their brand in a fan-friendly way.

Game day giveaways provide immediate gratification with fans when they receive their high quality giveaway item. Sponsors receive a consistent radio & TV drop schedule and also receive exposure via the internet, publications, print and in-arena mentions.

Sponsor will receive one promotional announcement during each of the three games preceding the giveaway on Comcast SportsNet’s in-game broadcasts of the Blackhawks.

Sponsor will receive one announcer drop-in during each of the three games preceding the giveaway on the Blackhawk Radio Network.

Sponsor’s giveaway will be highlighted in all Blackhawk publications, including:FaceOff game programPocket scheduleschicagoblackhawks.com

In-arena promotion of the sponsor giveaway will begin with one public address mention per home game during each of the three games preceding the giveaway.

Sponsor giveaway will be promoted on our video scoreboard once every home game during each of the three games prior to the giveaway.

Sponsor giveaway will be promoted on a rotating basis during each of the three home games prior to the giveaway on the United Center outdoor matrix boards.

Sponsor will receive 18 lower level suite tickets, 4 parking passes and a classic food & drink package.

SponsoFacFacPocchicPoc

Sponsor will receive 150 pieces of the giveaway item.

On-ice contests entertain the fans and generate in-store excitement.

A booth display on one of the United Center’s heavily-trafficked concourses allows your company to interact with thousands of potential customers.

Product placement in front of a target audience gets consumers involved with your brand.

Blackhawks fans from Chicago and around the world receive the most up-to-date news, stats, and schedules 24 hours a day at the official Blackhawks website. Fans can also purchase tickets, enjoy special promotions, and interact with players and coaches, all at www.chicagoblackhawks.com. Website advertisers can sponsor an entire section of the website, purchase high impact web banners or use content integration to provide affinity and effective multi-messaging to a targeted audience.

22.5 MILLION

web

Capture the attention of our fans who are intently listening to the Blackhawks’ weekly podcasting show, HawkCast. Your company will have the opportunity to place audio or video commercials during each HawkCast episode as well as have a presence on our home page.

Source: chicagoblackhawks.com on-line provider, Omnipure, 2007

Banner sizes vary from 728 x 90 pixels, 300 x 250 pixels, 360 x 90 pixels, 120 x 90 pixels and 120 x 240 pixels.Bann

Over 15,000 fans have requested to receive information about special promotions and offers from the Blackhawks and their sponsors. Sponsors have the unique opportunity to reach fans through an exclusive stand alone e-mail message.

The weekly e-mail newsletter allows sponsors to reach Blackhawk fans where they live and work. Place your branding message into our popular weekly newsletter alongside the news, contests, and other exciting content. Currently, the Blackhawks’ e-mail newsletter has over 25,000 subscribers.

Total website page views:

Home page web traffic:

Ticket section page views:

Fan Zone section page views:

Team section page views:

Standings section page views:

Multimedia section page views:

Schedule section page views:

News section page views:

Stats section page views:

Message Boards section page views:

Roster page:

events + youth hockey

Across the sports industry, hockey players are ranked as the top athletes to work with for sponsor and fan events. They are engaging, approachable and genuinely enjoy spending time with fans and sponsors.

Tap into the loyalty and passion of the Blackhawks fan base and associate your business with a Blackhawks on-ice or off-ice initiative.

The JuniorHawks program gives qualifying youth hockey teams (kids ages 5-16) the opportunity to play a 40-minute game on the United Center ice before every Blackhawks home game. Highlights from each game are played on the main scoreboard during the intermission of that night’s Blackhawks game. Corporate sponsors have the opportunity to associate their brand with the youth teams’ once-in-a-lifetime chance to skate on the same ice as the Blackhawks.

Chicago Blackhawks Youth Hockey Camps provide youth throughout Illinois the opportunity to participate in camps. A current Blackhawks player will appear as a featured coach at every camp. The custom camps teach the most effective individual skill development techniques available to young players today. With outstanding training resources, including experts in fitness, nutrition, injury prevention, and mental focus, Blackhawks Youth Hockey Camps offer an invaluable experience to all participants.

Help celebrate the rich history and tradition with one of the Original Six NHL Franchises by becoming a sponsor of the Chicago Blackhawks Fan Convention. The convention provides an environment for your products or services to create a dialogue with consumers as they roam the convention floor meeting Blackhawk legends like Stan Mikita, Bobby Hull, Tony Esposito and new Blackhawk superstars like Patrick Kane and Jonathan Toews.

retail + internal

promotions

All Ice on the Prize Sweepstakes

Generate in-store excitement with a Blackhawks branded program.

The Blackhawks offer a wide variety of retail promotions that focus on increasing store traffic and incremental product sales. Leverage player appearances, team merchandise, road trips, or a customized ticket promotion as incentives for your consumers.

Honorary Team Captain Contest

2008 - 2009 SPONSORSHIP OPPORTUNITIES

Chicago Blackhawk internal promotions are also ideal for reinforcing your customer base and boosting employee morale. We will work with you to develop a promotion that will suit your needs and produce measurable results.

Honorary Stick Boy/Girl

Zamboni rides are great employee incentives and provide once-in-a-lifetime experiences for your customers.

The Blackhawks offer first-class hospitality at the United Center’s clubs and banquet facilities, each with a different feel, and each ideally suited for many types of events. From the Stadium Club to the Skyline Room to our Executive Suites, all of our facilities are available for corporate events ranging from awards dinners to all-day seminars.

hospitality

A perfect venue for an all inclusive, pre-game reception business gathering. Accommodations for up to 200 people and opens 90 minutes prior to face off.

These restaurants provide a memorable dining experience for your key customers and prospects. Their exceptional food and service simplifies your pre-game dining needs.

Season tickets provide a great entertainment vehicle for catering to key clients and employees. Preferred seating locations are available for corporate sponsors.

A group ticket package allows you to bring your company or key clients out to a Blackhawks game. Our turn-key group outings include a block of tickets and scoreboard recognition. Food vouchers are also available as part of your group package.

Our 20, 40, or 80 person Game Day Rental Suites provide exquisite panoramic views of the United Center and can be rented on a per event basis. The all-inclusive packages make corporate entertaining memorable, turn-key and easy.

2008 - 2009 SPONSORSHIP OPPORTUNITIES

contact

To become a member of the Chicago Blackhawks Corporate Sponsorship family, please call Steve Waight at (312) 455-7071 or email swaight@chicagoblackhawks.com.

Chicago Blackhawk Hockey Team, Inc.1901 W. Madison StreetChicago, IL 60612

www.chicagoblackhawks.com

(312) 455-7000

(312) 455-7042