Spring Salesforce Admin Survey®

1. About how long have you worked with Salesforce?

18%

24%

29%

16%

12%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

0-12 months

1-3 years

3-5 years

5-7 years

7+ years

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2. How many users does your Salesforce instance have?

16%

27%

14%

10%

10%

8%

14%

1-10 users

11-50 users

51-150 users

151-200 users

201-500 users

501- 1000 users

1000+ users

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3. How many records does your Salesforce instance have?

16%

6% 6%

14%

6%

2%

49%

0%

10%

20%

30%

40%

50%

60%

< 10,000 records10,001- 25,000 records25,001- 50,000 records50,001- 100,000 records100,001- 200,000 records200,001-300,000 records300,000+ records

®

4. What department is in charge of data management?

14%

12%

43%

22%

8%

Marketing

Sales

IT

Operations

Management

5. Please rate your data priorities:

51%

32%

17%

33%

16%

36%

40%

38%

40%

43%

41%

41%

45%

30%

9%

21%

30%

30%

30%

13%

23%

2%

4%

4%

11%

11%

4%

4%

0%

2%

2%

4%

4%

2%

2%

0% 10% 20% 30% 40% 50% 60%

Data Deduplication

Email Validation

Address Validation

Standardization

Data Enrichment

Migration / Integration

Configuration

Not an Issue

Not Important

Neutral

Important

Very Important

6. What tools do you currently use?(You may choose more than one answer)

65%

31%

19%

29%

15%

58%

35%

52%

35%

0%

10%

20%

30%

40%

50%

60%

70%

7. How does your data change?(You may choose more than one answer)

43%

88%

55%

71%

37%

51%

29%

Auto Inserts

Manual Entries

Web-to-Lead

Imports

Marketing Automation Systems

External Systems

Outlook Integrations

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

8. How often do you cleanse your database?

12%

16%

4%

14%

0%

45%

8%

Weekly

Monthly

Quarterly

Several times a year

Annually

As Needed

Never done that