2012 kick-off-AbA-0102

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2012 Kick-Off Meeting

Benson ChiuModule Computing Product Segment



2

An Interesting Real Story

One sunny day in Sep, 2008, there is a FAXfrom was send to Taichung office«

Police officer said that AMPRO goods were

dropped on Freeway«

Our guys didn¶t know more details about AMPRO during

that time« Ampro?

Apple??

So « let¶s begin our topic

today«



33

Agenda

Product Line Retrospect

Product Line Growth and Strategy

Roadmap

AbA Team Update



AbA Revenue Growth

2009

14M

2010

18M

2011

25M

2008

30MB ef or e

a c q ui si t i on

22M

YoY

28%

YoY

38% YoY

-12%

YoY -53%

EOL products

contribute revenue

to 2011We shipped lots of EOL products

such as ETX802,

CoreModule420/600/620,

LittleBoard800, ReadySystem800,

and etc.

2012

22M

4.6M

YoY

6.4%



EMEA

USA

ROW

AbA Revenue Split

EMEA and USA make up 99%

of AbA revenueCOM (COMe and ETX) and

PC/104 make up 84% of revenue

CoreModule

COM



6

Where is the Growth?

6



One in AllAll in Onein




Military

Transportation


Commitment

Stability

Durability

ExtremeRugged

Ampro by ADLINK Insight (Boot)

Customer Insight

(Hook)



CoreModule

Product

Type

COM/ETX

Performance

Ampro by ADLINK Product Line

Intel Atom/ARM

CoreModule

720

CoreModule

910

ReadyBoard

910

Express-HRR

NanoX-TCR

Atom Tunnel Creek

Intel Ivy Bridge

Atom Luna Pier

LittleBoard

Board Level Product (SBC & COM)

Atom Menlow

DMP/ARM

Atom Navy Pier

Intel Sandy Bridge

Intel Calpella

Atom Ceda View

Intel others

CoreModule

430

CoreModule

730

CoreModule

740

CoreModule

745

CoreModule

435

LittleBoard735

ReadyBoard

740

ReadyBoard

830

ReadyBoard

850

Express-ATR

COM 840

Express-CBR

ETX-PVR

LittleBoard

910

ReadyBoard

750

ReadyBoard

ARM

CoreModule

750

Express-CTR



RuffSystem

Product

Type

Performance

Ampro by ADLINK Product Line

HPERCMilSystem

System Level Product

RuffSystem 735

Atom N270

RuffSystem 840

Core 2 Duo 1.6GHz

MilSystem 735

Atom N270

MilSystem 840

Core 2 Duo 1.6GHz

HPERC BTR

ValleyView2 SoC

Atom (Bay Trail)

HPERC IBR

Ivy Bridge



AbA Organization Chart

Module Computing Product Segment

ADLINK COMe Ampro by ADLINKAmpro by ADLINK

Jeff Munch

SustainingTeam

SupportTeam

PMTeam

AbAEngineering

TPE PMBenson ChiuPMx2 (TBH)

TPE PCCAgnes Chen

SJ PMMichael JonesSJ Tech writer David Aldrich



1212

Thanks for listening !!

Benson [email protected]

Module Computing Product Segment

TEL: +886-2-82265877 ext:8239

FAX: +886-2-82265731

2012 kick-off-AbA-0102

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