5/12/2018 2012 kick-off-AbA-0102 - slidepdf.com
http://slidepdf.com/reader/full/2012-kick-off-aba-0102 1/12
2012 Kick-Off Meeting
Benson ChiuModule Computing Product Segment
5/12/2018 2012 kick-off-AbA-0102 - slidepdf.com
http://slidepdf.com/reader/full/2012-kick-off-aba-0102 2/12
2
An Interesting Real Story
One sunny day in Sep, 2008, there is a FAXfrom was send to Taichung office«
Police officer said that AMPRO goods were
dropped on Freeway«
Our guys didn¶t know more details about AMPRO during
that time« Ampro?
Apple??
So « let¶s begin our topic
today«
5/12/2018 2012 kick-off-AbA-0102 - slidepdf.com
http://slidepdf.com/reader/full/2012-kick-off-aba-0102 3/12
33
Agenda
Product Line Retrospect
Product Line Growth and Strategy
Roadmap
AbA Team Update
5/12/2018 2012 kick-off-AbA-0102 - slidepdf.com
http://slidepdf.com/reader/full/2012-kick-off-aba-0102 4/12
AbA Revenue Growth
2009
14M
2010
18M
2011
25M
2008
30MB ef or e
a c q ui si t i on
22M
YoY
28%
YoY
38% YoY
-12%
YoY -53%
EOL products
contribute revenue
to 2011We shipped lots of EOL products
such as ETX802,
CoreModule420/600/620,
LittleBoard800, ReadySystem800,
and etc.
2012
22M
4.6M
YoY
6.4%
5/12/2018 2012 kick-off-AbA-0102 - slidepdf.com
http://slidepdf.com/reader/full/2012-kick-off-aba-0102 5/12
EMEA
USA
ROW
AbA Revenue Split
EMEA and USA make up 99%
of AbA revenueCOM (COMe and ETX) and
PC/104 make up 84% of revenue
CoreModule
COM
5/12/2018 2012 kick-off-AbA-0102 - slidepdf.com
http://slidepdf.com/reader/full/2012-kick-off-aba-0102 6/12
6
Where is the Growth?
6
5/12/2018 2012 kick-off-AbA-0102 - slidepdf.com
http://slidepdf.com/reader/full/2012-kick-off-aba-0102 7/12
One in AllAll in Onein
Where is the Growth?
5/12/2018 2012 kick-off-AbA-0102 - slidepdf.com
http://slidepdf.com/reader/full/2012-kick-off-aba-0102 8/12
Military
Transportation
Where is the Growth?
Commitment
Stability
Durability
ExtremeRugged
Ampro by ADLINK Insight (Boot)
Customer Insight
(Hook)
5/12/2018 2012 kick-off-AbA-0102 - slidepdf.com
http://slidepdf.com/reader/full/2012-kick-off-aba-0102 9/12
CoreModule
Product
Type
COM/ETX
Performance
Ampro by ADLINK Product Line
Intel Atom/ARM
CoreModule
720
CoreModule
910
ReadyBoard
910
Express-HRR
NanoX-TCR
Atom Tunnel Creek
Intel Ivy Bridge
Atom Luna Pier
LittleBoard
Board Level Product (SBC & COM)
Atom Menlow
DMP/ARM
Atom Navy Pier
Intel Sandy Bridge
Intel Calpella
Atom Ceda View
Intel others
CoreModule
430
CoreModule
730
CoreModule
740
CoreModule
745
CoreModule
435
LittleBoard735
ReadyBoard
740
ReadyBoard
830
ReadyBoard
850
Express-ATR
COM 840
Express-CBR
ETX-PVR
LittleBoard
910
ReadyBoard
750
ReadyBoard
ARM
CoreModule
750
Express-CTR
5/12/2018 2012 kick-off-AbA-0102 - slidepdf.com
http://slidepdf.com/reader/full/2012-kick-off-aba-0102 10/12
RuffSystem
Product
Type
Performance
Ampro by ADLINK Product Line
HPERCMilSystem
System Level Product
RuffSystem 735
Atom N270
RuffSystem 840
Core 2 Duo 1.6GHz
MilSystem 735
Atom N270
MilSystem 840
Core 2 Duo 1.6GHz
HPERC BTR
ValleyView2 SoC
Atom (Bay Trail)
HPERC IBR
Ivy Bridge
5/12/2018 2012 kick-off-AbA-0102 - slidepdf.com
http://slidepdf.com/reader/full/2012-kick-off-aba-0102 11/12
AbA Organization Chart
Module Computing Product Segment
ADLINK COMe Ampro by ADLINKAmpro by ADLINK
Jeff Munch
SustainingTeam
SupportTeam
PMTeam
AbAEngineering
TPE PMBenson ChiuPMx2 (TBH)
TPE PCCAgnes Chen
SJ PMMichael JonesSJ Tech writer David Aldrich
5/12/2018 2012 kick-off-AbA-0102 - slidepdf.com
http://slidepdf.com/reader/full/2012-kick-off-aba-0102 12/12
1212
Thanks for listening !!
Benson [email protected]
Module Computing Product Segment
TEL: +886-2-82265877 ext:8239
FAX: +886-2-82265731
Top Related