2009-12-17 FNF PAK - Social Media

Social MediaOlaf Kellerhoff

Resident Representative Pakistan

Social Media Dec. 17 .2009Olaf Kellerhoff

Overview

1. Introduction

2. Trends in Internet

3. Internet use in Pakistan

4. Strategy & Tactics

5. Operations

More and more importance: Web 2.0


1. Introduction


Social WebSocial Web = Web 2.0

:= People socialize & interact through internet

1. People focus: Facebook

2. Hobby focus: flickr, games etc.

3. Networking focus: Linkedin

=> Common interest

Global interest sharing, connections and interactions.

3. Users in PAK 1. Intro 2. Trends 4. Strategy 5. Operations.


Emphasis in Social WebIdentity: Who are you?

Reputation: What do you think /stand for?

Presence: Where are you?

Groups: How do you organize your connections?

Conversations: What do you discuss?

Sharing: What do you give?

Avatar – artificial person or graphical representative of a real person in the virtual world

3. Users in PAK 1. Intro 2. Trends 4. Strategy 5. Operations.


2. Trends in Internet


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http://mashable.com/2009/08/03/what-is-social-media/

1. Intro 2. Trends 3. Users in PAK 4. Strategy 5. Operations.


3. Internet use in Pakistan


History of Internet in Pakistan1991 PTCL introduces Packet Switched Data Network (PSPDN) – you can get into internet

1992 first email node in Karachi

1995 .pk domain - first country in SA to open for private market

1996 PTCL starts internet service

1998 first cybercafés

2000 broadband cable in Lahore

2. Trends 1. Intro 4. Strategy 5. Operations.3. Users in PAK


History of Internet in Pakistan

2002 GoP sets up Virtual university2003 first satellite operational2007 12.200 users join the Facebook group “We oppose Emergency in Pakistan” (Musharraf)2008 internet users in PAK: 22 Mio 2009 March: 939,660 FB users in Pakistan (of 250 Mio) (=5,37% internet users)2009 May 6.9% of Orkut user (263 Mio) from Pakistan (=18 Mio)???



Trends in Pakistan1.

2.

3,

4.

5.

600.000 broadband subscribers (4 Mio worldwide)4th country of broadband growth in the world

92 Mio mobile phone users

Predicted: 50 Mio mobile phone internet users in the next 5 years



Pakistani usersPakistan Telecommunication Authority (PTA) estimates 22 Mio users in 2008 76.0% of active users in Pakistan read blogs.72% have at least created a profile on a social network 72% Pakistanis upload pictures while 47.7% upload videos. Online video clips 85% engage in this activity every day / every other day. 47% of Pakistani users have downloaded a podcast. Only 35% of Pakistani users subscribe to RSS feeds.

Source: www.greenwhite.org


Facebook users in PAK*

39,471

222,808

76,303

14,005 3,417 1,149 4,208 3,1810

50

100

150

200

250

13-17 18-25 26-34 35-44 45-54 55-59 60-65 65+*14. Dez. 2008: There are 358,978 users registered with Facebook from Pakistan.

Male206,3860%

Fem.139,5140%



Orkut vs. Facebook

in Dec. 2008 more users at Orkut, but

11% loss in market

several security lapses

strong in India – therefore cautious in Pakistan

=> decision: due to high consumption concentration on one single Social Web Page - Facebook



4. Strategy & Tactics


Target Audience general and Social WebLiberal Leaders and future leaders /young professionals and interested in Liberalism in Politics, economy and society

Young Professionals: 14-30= investment in the future= accept change easily= easier to form= bigger in number= more active in Web

Out of these: Educated

Committed

Basically open minded Source: wwww.populationaction.org

2. Trends 1. Intro 3. Users in PAK 5. Operations.4. Strategy


5. Operations


Use of TwitterOther commands include:1. (type your message directly) 2. @twitterID (reply to someone’s tweet) 3. D twitterID (sends a direct message to a user) 4. ON (turns twitter notifications on) 5. OFF (turns notifications off) 6. ON twitterID (turns notifcations for a particular user on) 7. OFF twitterID (turns notifications for a user off) 8. inv (to invite your friends to use our app) 9. help (to contact customer support)

Also from your mobile

2. Trends 1. Intro 3. Users in PAK 4. Strategy 5. Operations.


Yahoo GroupsSEO

Links

polls are possible



Flickr.com

photos will be viewed and used by others – higher outcome (if properly tagged)

links with other pages (and easier upload)

only 200 photos upload per month (free account) => regular upload



Youtube

Advertising on other sitesEmbedding in other sites



Slideshare.net

upload & sharing of presentation

= multiplying impact of work already done

don’t have to email

shows activities



Interlinking Accounts Less work higher outcome:e.g. video placed on


Keep in touch!Follow us: twitter.com/FNF_Pakistan

See us: flickr.com/photos/liberal_friends_of_pakistan

Watch us: youtube.com/LiberalFriendsofPAK

Read with us:amazon.com (People search: FNF Pakistan)

Learn from us: slideshare.net/LiberalFriendsofPakistan

Become a fan: Liberal Friends of Pakistan

Also in Urdu www.southasia.fnst.orgwww.mynameise.com/LiberalFriendsofPAK

2009-12-17 FNF PAK - Social Media

Education

Transcript of 2009-12-17 FNF PAK - Social Media