2008 Roadmap Meeting at Seoul

7/31/2019 2008 Roadmap Meeting at Seoul

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2008 Roadmap Meeting


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Agenda

Mobile Market Overview First Tier Products

Arima Roadmap Migration

LG Target Model for 2008 Arima Suggested Model

Q & A


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2007 Worldwide Handset Shipment

Nokia has been sit tight in the no.1 among 4 competitors due to vertical& horizontal integration and refine itself as a software and servicescompany with enhanced product strategy.

Motorola slips to the no.3 spot in the 2007 Q2 which lost market sharewithin emerging markets (mid-east, Africa & Asia/Pacific) where usedto gain footprint in emerging marketing.

LG does have chance to grab Motorola market share due to Motos weakproduct strategy.

Price

Moto has posted net losses every quarter of 2006.


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2H 07 ~ Q1 08 Nokia

Q3~Q4 07 Q1 08

6300

E51

1650

26601.8 QQVGA

MP3

2760VGA Camera

128 x 160 pixels

MP3

6120 classic3.5G

15 mm

2MP Camera

2 TFT7500/7900Prism

14.4 mm

2MP Camera

2 QVGA

6267

3G

2MP Camera

2.2 TFT

N77

N81 8G3.5G/WiFi

17.9 mm

2MP Camera

2.4 TFT

6500 classic

3G

9.5 mm

2M Camera

2 TFT

N95 8G3.5G/WiFi

21 mm

5MP Camera

2.8 TFT

3G

14.4 mm

3MP Camera

2.2 TFT

GPRS

1.75 CSTN

FM Radio

2MP Camera

2 TFT

3.5G

12 mm 2M Camera

2 TFT

Premium

High

Step-up

Basic

ow Cost

3G

2MP Camera

2.4 TFT

5610

8800

Fashion

Music

5310

Xpress Music

3G

14.5 mm

3MP Camera

2.2 OLED QVGA

3500 classic

2MP Camera

1.8 128*160

6555

1208

2630

1.8 QQVGA

VGA camera

FM/MP3


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2H 07 ~ Q1 08 Sony Ericsson

Q3~Q4 07 Q1 08

Premium

High

Step-up

Basic

Low Cost

K630

W960

Z320 Z250

J110 J120

K220

W660

W580

S550

P1i

T650 K530

T250

Z750

K850

K770

w910

W890

K660

W380

3.5G

9.9 mm

3.MP Camera

2 TFT

3.5G

15 mm

2M Camera

2 TFT

GPRS

16 mm

1.3M P Camera

1.9 TFT

3G3MP Camera

2.6 QVGA

8GB

3.5G

15.5 mm

2MP Camera

2 TFT

GPRS

1.8 CSTN

3.5G

5MP Camera

2.2 TFT

12.5mm

3.5G

2MP Camera

2.4 QVGA

3G

14.5 mm

3.15MP Camera

1.9 TFT3.5G

2MP Camera

2.2 TFT

3G/WIFI

3MP Camera

2.6 TFT

14mm

2MP Camera2.4 QVGA

Music

Camera

Missing


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2H 07 ~ Q1 08 Moto Model

Premium

High

Step-up

Basic

U916.4 m

2 QVGA

2 MP

Z102.2 QVGA

3MP, Java

MIDP 2.0

10.6 mm

2 QVGA

2MP

W377W213 W180

Low Cost

Q3~Q4 07 Q1 08

RAZR2 V811.9 mm

2 & 2.2 QVGA,

2 MP

RAZR2 V9

ROKR Z6

RIZR Z815 mm

2.2 QVGASymbian OS v9.2, UIQ 3.

2 MP16.2 mm

2 MP

Missing

Missing

Music

E8


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2H 07 ~ Q1 08 Samsung model

Premium

High

Step-up

Basic

G800HSDPA2.4 QVGA

5 MP Camera

D88018.9 mm2.3 QVGA

3MP Camera

Low Cost

Q3~Q4 07 Q1 08

Serenata19.7 mm

2.2 240 x240 pixel

I78013.3 mmQVGA

2MP Camera

2.6 TFT

3MP,

13.8 mm

i5602.4 TFT

3MP Camera16 mmF330

3.5G2.2 QVGA

13.5 mm

i45017.8 mm2.4 TFT, 2MP CamF210

1.46 TFT2MP Camera20.4 mm

Armani2.6 TFT TP

10.5 mm

3MP Camera

L60016.5 mm

QCIF+

2MP

i550

Missing

J610

15.9 mm

1.9 QCIF+

2MP

G60814.9 mm2.2 QVGA5MP Camera

F520 F700

I6083.5G2.3 QVGA

1.3MP Camera

E8482.2 QVGA2MP10.6 mm


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Q3~Q4 07 ~ Q1 08 LG model

Premium

High

Step-up

Basic

KS203.5G12.8 mm2.8 QVGA w/TP2MP + VGA

Low Cost

Q3~Q4 07 Q1 08

U9602.2 QVGA

2 MP19.7 mm

KE5002MP Camera

2.0 QCIF

97 x 47 x 14.9 mm

KG28017mm0.3MP Camera

KU3801.3M Camera

1.76 TFT LCD

95 x 46 x 18.8 mm

KE59014.9 mm

2M Camera

2 TFT LCD

KU250

KS10

KG810

KG320

KG2901.3MP Camera

1.77 QQVGA

18 mm

ViewtyKU9903.5G5MP Cam

3 400240 w/TP

14.8 mm

KP320

2 QVGA TFT3M camera

KP2201.8 QQVGA TFT

2M camera

KG278128x128 CSTN

KG271128x128 CSTN

FM

KU97013.8 mm

2MP+VGA

2.2 QVGA


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Roadmap Migration to 2008

Q1~Q2 07 Q3~Q4 07 Q1~Q2 08 Q3~Q4 08Firm Planning

7110

7332(KP220)

7210

7313

7510

2738

Athena

7610(KP320)

Diana

7339

(LG3)

Maia

Pan

7338(KP220)

Pluto

LG engaged project

7336

Janus

Low End Bar (Ruby Successor)

Clamshell (Hermes)

ErosL

New

SharonH

Mercury


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2008 Product Roadmap

Q1 08 Q2 08 Q3 08 Q4 08

Janus Analog TVPhoneGPRS Tri Band

3M AF Camera2 QVGA TFT w/TP

MP3/MP4/TV-out

Micro SD slot

BT/FM

Diana FashionSlideGPRS Tri Band

2.0 QVGA TFT

3M AF Camera

MP3/MP4

Micro SD slot

BT/FM

7339 Basic MusicGPRS Tri Band

1.77 128*160 TFT

VGA CameraMP3/Video

Micro SD slot

BT/FM

Maia EdgeMultimedia

EDGE/GPRS Tri Band

2.0 QCIF TFT

MP3/MP42M camera

Micro SD slot

BT/FM

Pan TouchPanelGPRS Tri Band

2.4 QVGA TFT

2M AF CameraMP3/MP4

Micro SD slot

BT/FM

Hand scrabble

Planning

7610-3MP CameraGPRS Tri Band

2.0 QVGA TFT

3.2M AF

MP3/MP4Micro SD slot

BT/FM/TV out

Firm

7338 MultmediaBarGPRS Tri Band

1.8 QQVGA TFT

1.3M Camera

MP3/MP4

Micro SD slot

BT/FM

Pluto NFCGPRS Tri Band1.8 QQVGA TFT

VGA Camera

MP3/MP4Micro SD slot

BT/FM

Athena Entertainment PhoneEDGE/GPRS Tri Band

3M AF Camera2.6 QVGA TFT w/TP

MP3/MP4/TV-out

Micro SD slot

BT/FM

ErosL Entry MusicGPRS Dual Band

1.5 128*128 TFT

MP3/MP4

Micro SD slot

FM

Mercury Multimedia Bar7338+

1.77 QCIF+ TFT

2M AF Camera

Low End Bar (Ruby Success

Clamshell (Hermes)

SharonH-3MPMusic Phone7610+

Dual Speaker w/ surroundsound


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08. 1Q 08. 2Q 08. 3Q07. 4Q

LG1

LG2

Spinel

KG195

Successor toRuby

KP199 (7339)

LG4 (3MP)

LG5 (1.3MP)

3

Specialized model for India

KG300

KG200

9 (want to increase to 15-18)

08. 4Q

Good

The No.of models

Better

LG Target Models in 2008


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Arima Suggested Models

08. 1Q 08. 2Q 08. 3Q07. 4Q

Good

LG1

LG2

Spinel

KG195

Successor toRuby

KP199 (7339)

LG1+ dual speaker(SharonH)

LG2+ QCIF+ Display+2MP(Mercur

LG1 + Analog TV

3The No.of models

Spinel+Emb. antenna (ErosL)

KG300

KG200

9 (want to increase to 15-18)

Better

08. 4Q

LG1+Slide (Diana)

LG1+ EDGE+2MP (Maia)

Hermes


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Ruby Successor

Feature

PhoneSegment Basic Features

Frequency: GSM 900/1800 MHzMax. Dimension: 98 x 44 x 12 mm (TBC)Weight: ~80g

LCD: 1.5 128*128 TFTStandby Time: Target 200 ~ 250 hrsTalk Time: Target 2.5~3 hrs

SMS Game

Vibrator Phonebook: 200sets

Speaker Phone Calendar/Calculator

Embedded FM antenna FM Radio

Optional Features


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ErosL Entry Music

Feature


Frequency: GPRS 900/1800 MHzMax. Dimension: 98 x 44 x 14.5 mm (TBC)Weight: ~80gLCD: 1.5 128*128 TFTStandby Time: Target 200 ~ 250 hrsTalk Time: Target 2.5~3 hrs

VGAFF Camera MicroSD

MP3 Player w/EQ WAP2.0/SMS/EMS/MMS

SW Video Player (MPEG4/H.263) Phonebook: 500sets

Speaker Phone Game/Alarm/World Clock/Calendar/Calculator

Embedded FM antenna FM Radio

Optional Features

1.77 QQVGA TFT


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ErosL Entry Music

Easy data transfer: miniUSB interface for flash disk

Memory Extension: microSD card slot interface for memory expansionsupported up to 2GB

Image anywhere: VGA pixel DSC simulation& video recording w/ user friendly interface

Music anywhere: In-flight mode for music player w/ EQ & 8 hoursnon-stopped music playing

FM Radio: FM radio with FM alarm function

Target Competitor: Nokia 1650 next Gen/SEMC T250 next Gen

USP: Entry Music with FM embedded antenna


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Hermes - Basic Clamshell

Feature


Frequency: GPRS 900/1800 MHzMax. Dimension: 86 x 45 x 15.8 mm (TBC)Weight: ~80gLCD: 1.77 128*160 TFTStandby Time: Target 200 ~ 250 hrsTalk Time: Target 2.5~3 hrs

VGAFF Camera MicroSD

MP3 Player w/EQ WAP2.0/SMS/EMS/MMS

SW Video Player (MPEG4/H.263) Phonebook: 500sets

Speaker Phone Game/Alarm/World Clock/Calendar/Calculator

FM Radio

Optional Features


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Mercury - Multimedia Bar

Feature


Frequency: GPRS 900/1800/1900 MHzMax. Dimension: 103 x 45 x 12.5 mm (TBC)Weight: ~75gLCD: 1.77 176*220 TFT

Standby Time: Target 200 ~ 250 hrsTalk Time: Target 3~4 hrs

2MP AF Camera 60MB User Memory

MP3 Player w/EQ WAP 2.0/SMS/EMS/MMS/Java MIDP 2.0

Video Player(MPEG4/H.263) FM radio

Bluetooth V1.2 IrDA as Remote Control

MicroSD Mini USB 1.1

Optional Features

Java Game

1.77 QQVGA TFT


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Mercury Multimedia Bar


Big data storage: microSD card slot interface for memory expansionsupported up to 4GB

Image anywhere: 2MP mega pixel DSCsimulation & vide

Music anywhere: In-flight mode for music player w/ EQ & 8 hours non-stoppedmusic playing & FM radio station

Personal security: Privacy memo protection and blacklist features, give user more privacy

No more wires: BT for headset free, A2DP, handsfree, data transfer

Target Competitor: Nokia 6500 Next Gen


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Diana Fashion Slide

Feature


Frequency: GPRS 900/1800/1900 MHzMax. Dimension: 90 x 46 x 14.6 mm (TBC)Weight: ~95gLCD: 2.0 QVGA TFT


3MP AF Camera Stereo FM Radio

MP3 Player w/EQ WAP2.0/SMS/EMS/MMS/ Java MIDP 2.0

Video Player (MPEG4/H.263) Phonebook: 1000sets

MicroSD TV Out

Bluetooth V2.0 90MB user memory

Optional Features

Java Game

2.0 QCIF+ TFT

2MP AF Camera Motion sensor

EDGE


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Diana - Fashion Slide


Big data storage: microSD card slot interface for memory expansion supportedup to 2GB

Image anywhere: 3MP DSC simulation & vide




Target: LG KE590 Next Gen

TV out interface: Sharing video/photo and playing games with others

through your home television


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SharonH 3MP Music Phone

Feature


Frequency: GPRS 900/1800/1900 MHzMax. Dimension: 106 x 46 x 14 mm (TBC)Weight: ~95gLCD: 2.0 QVGA TFT


3MP A.F. Camera Stereo FM Radio

MP3/AAC+/WMA w/EQ Dual speaker with surround sound


MicroSD TV Out


Optional Features

Java Game

2.0 QCIF+ TFT

2MP AF Camera Motion sensor

EDGE


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SharonH 3MP Music Phone

TV out interface: Sharing video/photo and playing games with others throughyour home television

Professional Cam: 3.2M DSC with anti-shake function

provides user with professional camera experience

Big data storage: microSD card slot interface can support up to 4GB

Enjoy Music: Audio playing with equalizer and surround soundprovides user better experience

BT support A2DP/AVRCP/FTP profile:1) Supporting A2DP/AVRCP profile to provide user a wonderful music

listening experience2) Pairing BT handset w/ automobile audio system to enjoy hundreds

MP3 songs through car speakers.

eBook : Reading anywhere use your phone, no heavy book

Target Competitor: SEMC Walkman series/Nokia Express Music
http://www.ebooks.com/ebooks/book_display.asp?IID=267701http://images.google.com.tw/url?q=http://www.digimusic.org/images/hd-880_bluetooth_.jpg&usg=__cX0oBeDhaR9jpcPzLcJ93LwUKzw=http://images.google.com.tw/imgres?imgurl=http://www.akml.org/images/conference/airplane_symbol_Layer-0.gif&imgrefurl=http://www.akml.org/database/registration.html&h=120&w=120&sz=4&hl=zh-TW&start=45&tbnid=4dS9nHIlm362EM:&tbnh=88&tbnw=88&prev=/images?q=airplane+symbol&start=40&ndsp=20&svnum=10&hl=zh-TW&sa=Nhttp://www.accusta.de/fileadmin/images/Website/girl_headset.jpg


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Maia EDGE Multimedia

Feature

PhoneSegment

Basic FeaturesFrequency: EDGE/GPRS 900/1800/1900 MHzMax. Dimension: 101 x 45 x 12.5 mm (TBC)Weight: ~85gLCD: 2.0 176*220 TFT


2MPAF Camera MicroSD

MP3 Player w/EQ WAP2.0/SMS/EMS/MMS/Java MIDP 2.0


Speaker Phone FM Radio


Optional Features

Java Game 3MP AF Camera

2.0 QVGA TFT


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Maia EDGE Multimedia


Big data storage: microSD card slot interface for memory expansion supportedup to 2GB

Image anywhere: 2MP DSC simulation & vide




Target: LG 1st EDGE Bar Phone

TV out interface: Sharing video/photo and playing games with others

through your home television


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Janus Platform

Feature


Frequency: GPRS 900/1800/1900 MHzMax. Dimension: 110 x 52 x 14 mm (TBC)Weight: ~110gLCD: 2.4 240*320 TFT


3MP A.F. Camera w/flash MicroSD

Analog TV WAP2.0/SMS/EMS/MMS/Java MIDP 2.0

Video Player (MPEG4/H.263) Fm Radio

Bluetooth V2.0 TV-Out

MP3 Player w/EQ 100MB user memory

Optional Features

Java Game

EDGE

2MP AF Camera


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Janus Analog TV Phone

Daily Journal via mobile: 3MP Auto Focus DSC allowsuser save memory in better quality

2.4 QVGA display : Larger display provide better viewing and userexperience

No more wires: Bluetooth for headset free, A2DP, handsfree, data transfer

eBook : Reading anywhere use your phone, no heavy book

Music anywhere: 10 hours non-stopped music playing with

equalizer and In-flight mode

Analog TV: Allow user to enjoy TV program anywhereanytime with FREE charge

Big data storage: microSD card slot interface can support up to 4GB

USP: Analog TV Phone
http://images.google.com.tw/imgres?imgurl=http://www.akml.org/images/conference/airplane_symbol_Layer-0.gif&imgrefurl=http://www.akml.org/database/registration.html&h=120&w=120&sz=4&hl=zh-TW&start=45&tbnid=4dS9nHIlm362EM:&tbnh=88&tbnw=88&prev=/images?q=airplane+symbol&start=40&ndsp=20&svnum=10&hl=zh-TW&sa=Nhttp://www.accusta.de/fileadmin/images/Website/girl_headset.jpghttp://www.ebooks.com/ebooks/book_display.asp?IID=267701http://images.google.com.tw/url?q=http://www.digimusic.org/images/hd-880_bluetooth_.jpg&usg=__cX0oBeDhaR9jpcPzLcJ93LwUKzw=http://images.google.com.tw/imgres?imgurl=http://pictures.mac4thai.com/nueng/nueng060731_04.jpg&imgrefurl=http://www.pda4thai.com/modules.php?name=News&file=article&sid=1586&h=150&w=150&sz=6&hl=zh-TW&start=38&tbnid=r-ukO0IfHKhWZM:&tbnh=96&tbnw=96&prev=/images?q=2GB+microSD+card&start=20&ndsp=20&svnum=10&hl=zh-TW&sa=Nhttp://images.google.com.tw/imgres?imgurl=http://www.fotosearch.com/comp/ISP/ISP004/isp0802041.jpg&imgrefurl=http://www.fotosearch.com/ISP004/isp0802041/&h=300&w=199&sz=14&hl=zh-TW&start=59&tbnid=nQexmgwoZ9REYM:&tbnh=116&tbnw=77&prev=/images?q=camera+take+a+shot&start=40&ndsp=20&svnum=10&hl=zh-TW&sa=N


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Athena Platform

Feature


Frequency: GPRS 900/1800/1900 MHzMax. Dimension: 112 x 54 x 15 mm (TBC)Weight: ~110gLCD: 2.6 240*320 TFT w/Touch Panel


3MP AF Camera w/flash MicroSD

MP3 Player w/EQ WAP2.0/SMS/EMS/MMS/Java MIDP2.0


Dual Speaker Motion sensor

Bluetooth/FM Radio 90MB user memory

Optional Features

Java Game

5MP AF Camera


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Pluto Platform

Feature


Frequency: GPRS 900/1800/1900 MHzMax. Dimension: 100 x 45 x 14 mm (TBC)Weight: ~90gLCD: 1.77 128 x 160 TFT


VGA Camera WAP2.0/SMS/EMS/MMS

MP3 Player w/EQ Game/Alarm/World clock/Calendar/Calculator

Speaker Phone Phonebook: 500 sets (500*3)

3.5mm audio jack MicroSD

NFC 800mAh cell

Optional Features

Stereo FM Radio

Java MIDP 2.0

Java Game

850/1900 Bands

1.77 QCIF+ TFT

Video Player Bluetooth


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2008 Roadmap Meeting at Seoul

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