18_09_15_FMCG_FLPKRT.pptx

Supply Chain Management

Presented by-

Panchal Durgesh R.

Roll No. 1215037

22Saturday, April 22, 2023

• Flipkart- Worlds top 10 most visited E-commerce website in India with regards to traffic.

• Fastest growing e-commerce website in India • Started in 2007 by Binny Bansal & Sachin Bansal.• Operation exclusive to India, with HQ at Bangalore, Karnataka.• Started with selling of Books.• First book sold- “Leaving Microsoft to change the world” by john Wood.• Later expanded business in other products like

• Electronic goods.• Apparels.• Consumer goods.• Home and kitchen appliances etc.

Introduction


Warehouse management.

• Discontinued and old stock has been allotted more discounts and highlighted nicely.

• Mid priced ranged products are preferred in each category.

• Exclusive products are avoided.

• Products with high demand are stored in different parts of the warehouse.

• Products likely to be ordered together are stored at one place.


• Flipkart operates 5 mother hubs that are geographically dispersed . It helps in optimization of logistical expenses when demand arises from different cities.

• Warehouses located in Delhi, Mumbai, Chennai, Bangalore, Kolkata etc.

Warehouse management.


PROCUREMENTFROM VENDOR

EKART / 3PL

QUALITY CHECK

ACCEPTANCE OFGOODS / OWNERSHIP

TRANSFER

IS THERE ORDERPENDING FORSAME ITEM

NO

STORE ININVENTORY

IS ORDERPLACED FOR

ITEM

NO

YES

YESFINAL PACKAGING

SHIPMENT

Receiving Team Dispatch Team

Warehouse operation.


Distribution frame.

14 warehouses


Delivery and logistics.


Marketplace model

SELLER

SELLER

SELLER

SELLER

BUYER

BUYER

BUYER

BUYER

GOODS

INFORMATION

MARKET PLACE

VENDORS WS RETAIL

ORDER RECEIVEDAT CUSTOMER

EKART / 3PL

NEARBYWAREHOUSE

DELIVERY HUBORDER ORIGINON WEB PORTAL

• Flipkart launched this platform on April 6th,2013.

• Flipkart now act as a platform between buyers and sellers.

• Product delivery and shipping done by Flipkart


Vendor management.

• Vendors apply for listing and Flipkart sends out invitation after verification

• All new sellers are categorized as Tier-2 sellers

• A Tier-2 Seller can become Tier-1 seller after completion of one month on Marketplace and has a settlement defect rate of less than 5%

• Trusted Seller- Defect rate < 5%

• Preferred Seller- Considered best for particular product and is shown on the top of the seller’s list

• Flipkart has its internal seller known as WS retail which supplies majority of the items.

• Seller Support: Dedicated team at Flipkart Marketplace to support sellers.


Reverse supply chain.

• Customer makes a complaint to the returns processing cell.

• After making the complaint the customer packs the product and keeps ready.

• Through logistics the product reaches to the returns processing cell.

• The product is checked for claims made by the customer.

• The processing cell initiates the process to return the money to the customer.


Recent Innovations.

• The Dabbawalas have been in the profession of transporting lunch boxes with absolute precision for more than 120 years.

• Most reliable and trusted brands in the Mumbai.

• On Demand logistics in Bangalore. It enables the delivery personnel to directly collect the package from the local seller and deliver it to the buyer, managing to reduce the order to delivery time to as little as three to four hours.


Conclusions

Focused on improving-

• SRM.

• Efficiency of logistics and delivery systems.


• http://yourstory.com/2015/04/flipkart-mumbai-dabbawala

• http://www.slideshare.net/argharay56/ecommerce-models-and-web-20-in-supply-chain

• http://www.slideshare.net/sagarnsawant/flipkart-logistic-supply-chain-management?related=1

• http://articles.economictimes.indiatimes.com/2015-06-18/news/63567668_1_ekart-binny-bansal-flipkart

• http://www.slideshare.net/aprameyajoshi/the-supplychain-practice-in-flipkart?from_action=save

References.


THANK YOU

18_09_15_FMCG_FLPKRT.pptx

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