1.03 Career Choices in SEM. Sports Marketing vs. Event Marketing Sports Marketing: related to the...
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Transcript of 1.03 Career Choices in SEM. Sports Marketing vs. Event Marketing Sports Marketing: related to the...
1.031.03
Career Choices in SEMCareer Choices in SEM
Sports Marketing vs. Sports Marketing vs. Event MarketingEvent Marketing
Sports Marketing: related to the Sports Marketing: related to the many facets of the sports industry many facets of the sports industry (teams, equipment, etc.)(teams, equipment, etc.)Event Marketing: can be related to Event Marketing: can be related to sports, entertainment or general sports, entertainment or general products/servicesproducts/services
Types of Businesses Types of Businesses in SEMin SEM
TeamsTeamsSports MediaSports MediaSporting GoodsSporting GoodsEntertainment MediaEntertainment MediaAdvertisingAdvertisingMerchandisingMerchandisingEvent MarketingEvent Marketing
Career PotentialCareer PotentialResponsibilitiesResponsibilitiesAbilitiesAbilitiesAccomplishmentsAccomplishmentsPromotion ladderPromotion ladder
Upper Mgt
Supervisor
Entry Level
Intern
Personal TraitsPersonal TraitsFriendlinessFriendlinessCourtesyCourtesyEthical behaviorEthical behaviorCreativityCreativityInitiativeInitiative
ResponsibilityResponsibilityAttitudeAttitudeSelf-controlSelf-controlSelf-awarenessSelf-awarenessWillingness to Willingness to changechange
Training Needed for Training Needed for SEMSEM
Writing/speaking skillsWriting/speaking skillsComputer skillsComputer skillsClassesClassesInternshipsInternships
SEM CareersSEM CareersAdvertising: creating and buying mediaAdvertising: creating and buying mediaSales promotion: using events to create salesSales promotion: using events to create salesTicket sales: selling to companies, individualsTicket sales: selling to companies, individualsMarket research: finding who buys and whyMarket research: finding who buys and whyMerchandising: supervises team’s licensingMerchandising: supervises team’s licensingCommunity relations: create and maintain Community relations: create and maintain relationships with local arearelationships with local area
SEM Careers, SEM Careers, ContinuedContinued
Media relations: write press releases; Media relations: write press releases; organize news conferencesorganize news conferencesSponsorships: match corporations with Sponsorships: match corporations with eventseventsEvent planning: coordinating activitiesEvent planning: coordinating activitiesConcessions: food, drink, merchandiseConcessions: food, drink, merchandiseMarketing: moving goods to consumersMarketing: moving goods to consumers