10 Tips for Growing Your Startup Globally
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H e l l o A p p s W o r l d !
1 0 T i p s Fo r G row i n g G l o b a l l y
23:10:13
Wednesday, October 23, 13
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W h o a r e y o u ?Courtney Boyd Myers (@CBM)
Founder of audience.io + 3460 Miles
Working with Makeshift, Fueled, SHADOW, Ignite100,
Artsy, REQQI, YPlan + Qriously
Forbes, The Huffington Post, PC Mag, IEEE Spectrum, The
Next Web, Wired UK
Former Director of Audience Development, General
Assembly
Wednesday, October 23, 13
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P a c k i n g L i s t1. Funding:
• Growing internationally is expensive
• You only get one shot at launching in a new city
• Raise money from connected angels or VCs in the city you want to launch in
• Or have really thick bootstraps...
Wednesday, October 23, 13
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P a c k i n g L i s t2. Pick a technology and business model that scales and makes sense in new markets
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P a c k i n g L i s t3. Landscape Analysis
•Potential Partners
•Target Demographics
•Companies that failed/succeeded before
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P a c k i n g L i s t4. Your Messaging + Company Mission Need to Translate
•Moms vs. Mums + a Jumble Sale?
•Humor doesn’t always translate!
•Does your startup name translate?
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P a c k i n g L i s t5. Yourself (time + travel=money)
•Events, Speaking Opportunities
•CEO Face Time with local partners and customers
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P l a n n i n g6. Boots on the Ground
•Rise of the mobile workforce
•Community Support + Evangelism
•Local support
•Government support?
•Get Plugged In!
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P l a n n i n g7. Pick Your Partners + Evangelists Wisely
•Partners are crucial
•Reputation by association will make or break you
•Worth the time + money to choose the right ones
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P l a n n i n g8. Social Media + Online Marketing
•The World is Global, Baby
•Media Partnerships + Email Marketing Partnerships
•Online marketing: Facebook + Twitter + Media
•SEM: Local SEO + AdWords campaign
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L a n d i n g9. Logistics
•Office space
•Taxes
•Legal
•Hiring
•Procurement Companies
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1 0 . E m b r a c e t h e l o c a l c u l t u re !
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CONCLUS ION
You’re not going to be able to grow globally without:
A Great Product
Money in the Bank
Knowing How to Market
...SO!
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CONCLUS ION
How can I make better Internet?
How can I finance a company?
How can I market?
Introducing Nat, Nico and Kevin!
Wednesday, October 23, 13