10 Reasons to Engage with The Axcess Group

One… Local advertising is the "Last Frontier” for generating truly incremental revenue.

Two… The decline of other local legacy advertising is creating an "ad vacuum" in your market.

Three… Most TV stations simply do not have the resources to produce high quality multimedia ad content.

Four… Ad concepts that run on all of your platforms are the most compelling for the client and generate effective results.

Five… Salespeople sorely need more than "just numbers" to create solid client relationships that generate superior shares and repeat business.

Six… Axcess has delivered over $750 million in incremental revenue for TV stations across the country, in large, medium and small markets alike.

Seven… Axcess’ creative services provide all the components necessary to develop a long term advertising strategy that can run on all ad platforms.

Eight… Axcess generates the fee for its services based on a Year One percentage of the initial ad spend.

Nine… Axcess coaches your staff through the entire process, including prospecting, presenting and securing the critical client seminar.

Ten… Client/Station relationships that were initiated by Axcess’ work have become permanent and profitable ones in countless locations across the country.

RED  OCEAN…                                        BLUE  OCEAN…  

Axcess is “Blue Ocean”…

B  

Make  the  competition  irrelevant    Create  &  capture  new  demand    Create  new  uncontested  market  space  

Beat  the  competition      Exploit  existing  demand      Compete  in  existing  market  space