1 The Tipping Point How little things can make a big difference:- That one dramatic moment in an...
3
1 The Tipping Point How little things can make a big difference:- • That one dramatic moment in an epidemic when everything can change all at once • Products, messages and behaviours spread like viruses • They need contagious agents who present ‘sticky’ messages.
-
Upload
ralf-wiggins -
Category
Documents
-
view
217 -
download
0
description
3 The Tipping Point Conclusions Concentrate on a few key areas focusing on Connectors, Mavens and Salesmen Do not rely on intuition alone – test your assumptions and work to get a ‘sticky’ message Social change is possible: with the slightest push, just in the right place, an epidemic can be tipped.
Transcript of 1 The Tipping Point How little things can make a big difference:- That one dramatic moment in an...
1
The Tipping Point
How little things can make a big difference:-• That one dramatic moment in an
epidemic when everything can change all at once
• Products, messages and behaviours spread like viruses
• They need contagious agents who present ‘sticky’ messages.
2
The Tipping Point
The magic number is?• Seven (7)• One hundred and fifty (150).
ConnectorsA small number of
exceptional people do the
work MavensCredible, information specialists who create
the messagePower of ContextSmall changes in context can tip
epidemics – “Broken Window Theory”
SalesmenSkills of
persuasion and emotionally contagious
3
The Tipping Point
Conclusions• Concentrate on a few key areas
focusing on Connectors, Mavens and Salesmen
• Do not rely on intuition alone – test your assumptions and work to get a ‘sticky’ message
• Social change is possible: with the slightest push, just in the right place, an epidemic can be tipped.
