1. Semiotics

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COMICS Stage 1 Semiotics

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    COMICS

    Stage 1

    Semiotics

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    AIMS

    To understand how

    signs help us tounderstand media texts

    To begin textualanalysis of media texts

    TODAYS KEY TERMS

    TEXTUAL ANALYSIS

    SIGN

    CONNOTATION

    DENOTATION

    SIGNIFIER

    SIGNIFIED

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    RECAP

    What do these terms mean?

    Media Consumption

    Message

    MediumMedia Text

    Target Audience

    InstitutionWhat is this structure called?

    Where does each element go?

    Which direction would arrows goin on the lines?

    Can you give an example?

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    SEMIOTICS THE STUDY OFSIGNS

    All media texts can be studied as acollection of signs.

    One key element of media studies isidentifying and interpreting these signs

    This is called TEXTUAL ANALYSIS.

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    Media Language

    MEANINGS within MEDIA TEXTS

    SIGN

    DENOTATION CONNOTATION

    DANGER=what we see? what we think it means?

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    Task 1. Think of 3 other examples of

    signs and their meaning(s):

    Love

    Labour Party

    England Rugby

    http://images.google.co.uk/imgres?imgurl=http://www.wantlabour.org.uk/images/rose.gif&imgrefurl=http://www.wantlabour.org.uk/&h=600&w=402&sz=22&tbnid=GuDeDuYd7jIJ:&tbnh=133&tbnw=89&hl=en&start=2&prev=/images%3Fq%3Drose%2Blabour%2Bparty%26svnum%3D10%26hl%3Den%26lr%3D
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    Reading the SignsTask 1.

    A) For each sign describe what you see the denotation use asmany descriptive words as possible.

    B) Then analyse what it could mean.

    Task 2

    Think of three other signs and their meanings.

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    MEANINGS within MEDIA TEXTS

    SIGN

    SIGNIFIER SIGNIFIEDWhat can be seen in the

    media text

    What it means/ represents

    Media Language

    TREE PARK

    http://images.google.co.uk/imgres?imgurl=http://research.edm.luc.ac.be/~fdifiore/research/CGI2003/images/fig_deciduous_tree_3_a.png&imgrefurl=http://research.edm.luc.ac.be/~fdifiore/research/CGI2003/results.html&h=813&w=783&sz=24&tbnid=Rk3KG3GiWqQJ:&tbnh=142&tbnw=136&hl=en&start=4&prev=/images%3Fq%3Dtree%2Bcartoon%26svnum%3D10%26hl%3Den%26lr%3D
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    Reading the SignsTask 3. Identifying the sign and agreeing on itsmeaning is not always easy.

    Some signs represent an object or concept solely bythe agreement of the people who use it. This meansthat some signs can have a range of meaningsdepending on who is doing the reading. This makes thetext POLYSEMIC.

    What different meanings does the sign below have?

    http://imgres/?imgurl=http://www.freebritain.co.uk/unionjak.gif&imgrefurl=http://www.freebritain.co.uk/&h=291&w=485&sz=18&tbnid=zFwvzcoq3MoJ:&tbnh=75&tbnw=126&hl=en&start=4&prev=/images%3Fq%3Dunion%2Bjack%26svnum%3D10%26hl%3Den%26lr%3D
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    ANALYSING A COMIC BOOK CHARACTER

    TASK 4 - WOLVERIVE

    For each of the denotations given, provide a connotation

    FACIAL EXPRESSION

    RIPPED CLOTHES

    PILE OF BODIESUNDERNEATHWOLVERINE

    SHARP CLAWS

    MOON &DARK BACKGROUND

    POSISTIONED IN THECENTRE OF THE PAGE

    POINTY HAIR

    BODY LANGUAGE

    ALMOST ALL COLOURSUSED ARE DARK

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    ILO TaskTake this comic book characterand identify atleast fourdenotations and connotations.

    Write in full sentences usingthis structure:Point Identify the denotedfeature

    Example Describe in thedenoted feature in detailExplain State what this couldconnote

    Use all key terms from todayslesson

    Should total around one page inyour exercise books

    ExtensionIdentify polysemic meanings forat least two of the denoted

    features

    FOR COLOUR COPY GO TO

    www.hamptonlearning.com

    http://www.hamptonlearning.com/http://www.hamptonlearning.com/
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    RECAP

    What do the following terms mean?

    TEXTUAL ANALYSIS SIGN CONNOTATION DENOTATION SIGNIFIER SIGNIFIED