04_mediamaticppt

Klaas Kuitenbrouwer ENTP - Stipo 21 - 04 2006

Klaas Kuitenbrouwer- interactive projects

www.mediamatic.netwww.architectureofinteraction.netwww.oorbeek.net

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Prerequisites for thriving online communities

Part 1 - Conceptually• Content: object-related sociality. Clear benefits. • Possibilities for interaction: an interesting form of freedom.

Part 2 - Practically• Development scenario’s.• Proper facilities: available tools• Examples• ENTP site

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Part 1 - ConceptualObject-related socialityKaren Knorr Cetina - Jyri Engestrom:

• J.E.:think about objects as the reason why people are in contact witheach other online.

• J.E.: Good services (=well designed CoP’s) allow people to create objects that add value to the environment, and to the lives / practices of those that share in that environment. These are clear benefits.

• Functioning services are those services that make these objectstangible, concrete: (online) exchange on experiences is generally more effective than exchange on abstractions.

• Meaningful shared objects induce CoP participants to create new meaningful shared objects.

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An interesting form of freedom 1

• Gamerules: limits that allow for and stimulate creativity. Example: Dogma. CoP example: www.slashdot.org

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An interesting form of freedom 2

• A strict topic can have a loose form; a loose topic needs a strict form. CoP example 2:www.oneminutesjr.org

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Part 2 - PracticalDevelopment scenario’s• Who do you want to reach? How are you going to reach them? Research into needs of potential participants!

• Combine the strengths of different media to reach people. Printed newsletters? Local radio? Local tv? Other online channels used by target groups?

• Charter: -> anonymity?-> moderation?-> rights distribution?-> eligible topics?

->After that: thriving communities develop bottom-up, not top-down. Creativity requires play, play is always voluntary.

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Exercise 120 minutes

1) In duo’s or trio’s. Name 10 concrete, potential ‘shared objects’, that you would like to learn about from other New Towns, or thatyou feel other New Towns might like to learn about from you.

Think of interesting study cases from: architecture, urban planning, social development, new (cultural) programmes, policy measures (horeca times , tax measures). Succesful cases as well as unsuccesful ones.

2) Collection of ideas: discussion.

3) What kind of people may have interesting contributions to these potential shared objects?

-> If you think they should not all contribute to your online community, why is that?

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Development scenario’s 2• Think and implement ideas about the atmosphere of the online environment and the character of the content. How should the site look and feel? What are interesting questions to discuss? What aren’t?

• The start is the most crucial phase. Needs moderation and active guidance. Who begins with which action? Who sets the tone?

• What (media)forms could your rich social objects have? (What forms invite the users to create their own new social objects?)

-> Content scenario’s should be flexible: user input is the most important! Tip: use relevant news stories, movies, TV shows or other media items as start-up ‘shared objects’.

• What tools will you offer to do facilitate the creation and sharing of objects?

-> Scaling- and technical scenario’s obviously need implementors (= time and/or money)

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Tools and means• Tagging allows uses to add value to shared objects. Tagging makes identities of shared objects liquid.

• Fora, threads. Discussion that can be followed later.

• Chatboxes: realtime.

• Email list: discussions without central file sharing location.

• Content management systems: easy acces and uploading possibilities for members

• Virtual office: file sharing. http:virtualoffice.com

• Friend-of-a-friend (FOAF) system to add trustworhty members, also for rights management)

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• Friend-of-a-friend (FOAF) system to add trustworhty members, also for rights management.

• www.flickr.com : online image sharing with tagging service

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• www.del.icio.us : social tagging, on any (online) subject: knowledge sharing.

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Examples of succesful knowledge-sharing online communities and practices 1• www.bidnetwork.org : matching and sharing information

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Examples of succesful knowledge-sharing onlinecommunities and practices 2.1• www.cyburbia.org : worldwide online urban planning community

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Examples of succesful knowledge-sharing onlinecommunities and practices 2.2• www.cyburbia.org : worldwide online urban planning community

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Examples of succesful knowledge-sharing onlinecommunities and practices 3.1• wwwdgroupsorg : environment to start CoP’s on sustainable business issues.

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Examples of succesful knowledge-sharing onlinecommunities and practices 3.2• wwwdgroupsorg : environment to start CoP’s on sustainable business issues.

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The ENTP website

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Exercise 2Development scenario for the ENTP site• Who do you want to reach? How are you going to reach them?

• Combine the strengths of different media (to reach people) printed newsletters, local radio? local tv? Other online channels used by target groups?

• Charter-> anonymity?-> moderation?-> rights distribtution?-> eligible topics?

• Think and implement ideas about the atmosphere of the online environment and the character of the content. How should the site feel? What are interesting questions to discuss? What aren’t?

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Exercise 2 Development scenario for the ENTP site• Who begins with which action? Who sets the tone?

• How to create rich social objects, that invite the users to create

their own new social objects?

• What tools will you offer to facilitate the creation and sharing of objects?

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