02.15.06 Week 6
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02.15.06 Week 6textMore Than Words
Eisner
Bruner
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assignmentstextInterior Design & Architecture
Field assignment: Dunkin Donuts & Starbucks
Readings
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field assignmenttextFrom Laura Saltsman, Interior Designer
“When creating a successful retail space, there are many interior design components to consider. To get a better understanding of retail design, I would like you to compare two competitive stores that offer similar products. Please spend 15-30 minutes in any Dunkin’ Donuts, and 15-30 minutes in any Starbucks, and answer the follow questions about each…”
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readingstextPostrel, V. (2003). The aesthetic
imperative. In "The Substance of Style." Ch 1 & 2
Colby, B. Color and Light: Influences and Impact (1990). Read two chapters
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reflections on filmmaking or jazz
textYour observations and inspiration?
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observations & inspirationstextIn a small group, create discussions
about a selected entry from each person’s journal
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brunertextNarrative & Paradigmatic
two irreducible, natural modes of cognitive functioning
two ways to order experience and construct reality
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narrative & paradigmatictextnarrative paradigmatic
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narrative & paradigmatictextnarrative paradigmatic
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narrative & paradigmatictextnarrative
mean more than you saytruth-likeness, verisimilitude
seek explanations that are context sensitive & particularcontradictions are necessary and having meaning
paradigmaticmean what you sayappeals to form verification & empirical proofseeks context free, universal explanationscontradictions are signs of something not right
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narrative & paradigmatictextnarrative
ideal: good stories, gripping drama, believable historical accountsdeals with human intention and action, struggle and surprisesconsiders actions and consciousness
paradigmaticideal: formal mathematical, logical system of description and explanationrequires consistency and non-contradictionno “poetic license”
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narrative & paradigmatictextnarrative
believability is the hallmark of a good storycan be lifelike and exhibit verisimilitude even when containing falsehoods or contradictions
paradigmaticfalsifiability is the cornerstone of a good theory (Popper)
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brunertextin paradigmatic discourse, you mean
what you say
in narrative discourse, you mean more than you say
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eisnertextthe purpose of education is to create
artists
artists have an appreciation of form and they can use forms for expression
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eisnertext“the common function of the aesthetic is
to modulate form so that it can, in turn, modulate our experience”
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formtextform: an attribute or condition of things
made
form: a process through which things are made
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eisnertextthe aesthetic is motivated by
our need for stimulation
our need for sense and coherence
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plato’s epistemetextepisteme: true and certain knowledge
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outcomes of educationtextthe enduring outcomes of education are
to be found in consummatory satisfactions - the joy of the ride, not simply arriving at the destination
referential function is performed as students acquire the ability to read the forms that aesthetic qualities convey: we can learn from aesthetically rendered lives what words, paradoxically, can never say
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