________ __ ______Vancouver Art Network

IOTO International Inc.

April 2008

© 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

IOTO International Inc.269 West Keith RoadNorth Vancouver, BCV7M 1L7 Canada

Will SpatCEOwspat@ioto.ca

Jimmy AuBusiness Developmentjimau@ioto.ca

The Problems

© 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

Vancouver is one of the most vibrant, artistically diverse cities in the world, How can we keep VAG at the hub of all this great wealth of creativity and dynamic energy?

How do we foster social networks around art and create more awareness and interest in artistic cultures in the community?

How do we reach out and be reached and at the same time increase the number of visitors to our gallery? Can we use some new technologies

on an ongoing basis to represent artistic connections to the connected? Something like Massive Change only the show never stops….

FUSE has been a great success in linking artistic communities. I think we are heading in the right direction. How do we crank it up a notch?

I notice that Radio Canada has started adding a cultural and artistic news section to the end of their broadcasts. How can we generate a continual news stream to capitalize on the power of rankings, viral, and word of mouth advertising?

© 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

The Solution

Provide visitors with a high-tech tool for artistic wayfinding and information sharing in the Vancouver Art Gallery lobby. Watch the image of connectivity change as people head to different artistic destinations.

Publicize changing cultural rankings so that there is always an artistic update buzz, like there are always current rankings for sports or business. The media is always looking for cheap content!

Create physical connections and synergies between the different cultural venues and activities so patrons know where they are and how to get there. Patrons can even connect with each other along the way to strengthen cultural tribes!

Have a moderator add events and destinations to an artistic and cultural network that patrons can easily reach from VAG and on the web.

Link the Vancouver Art Gallery with other cultural attractions though an information network. Address the information deficit which keeps up to 20% of trips from happening because patrons don’t know what, when, or how.

Create more opportunities for social gatherings by finding out where people are coming from and where they are going. Rank the most popular artistic destinations so people know where those in the know are headed!

The Vancouver Art Network• Connects the public world of arts and culture by linking local art events and spaces

with one another through an exciting, cutting edge information technology.

• Generates buzz and curiosity around art by promoting to patrons the most popular events and destinations. What is the most popular art destination this week?

• Builds initial interest and an opportunity to learn more about art in Vancouver by providing convenience and simplicity to patrons in reaching cultural destinations.

• Extended patron touchpoints for Vancouver Art Gallery through kiosks placed at allied locations like Granville Island, Science World, the Museum of Anthropology and other culturally significant locations.

© 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

How it Works

© 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

A kiosk provides wayfinding information. It increases connectivity across different venues by creating an information network. People seek information from kiosks because they need to know what is artistically significant and how to get there.

The kiosk displays a ranked list of destinations that are the most popular destinations – from where the kiosk is placed.

Depending on where the user wants to go, the kiosk generates a list of options on how to reach each destination. The link to the destination may be public or private transportation or even a short walk! Such information can be displayed in a decision matrix categorized using time, money, and carbon footprint.

Patrons can be given printed instructions to reach their selected destination and incentivized through the use of coupons and vouchers.

Aggregated information is used to inform subsequent users.

Granville Island

Western Front

Dr. Sun Yat-Sen Chinese Garden

Vancouver Maritime Museum

Vancouver Library

Museum Of Anthropology

Vancouver Museum Buschlen Mowatt

Gallery

Diane Farris GalleryA VAG

Sponsor

A Local Event

A Festival

The Technology

• Information Platform - Displays a decision matrix showing, time, money, and CO2 for each destination. Standardized for easy comparison across different modes of transportation services available near the location at which a kiosk is placed.

• Transaction Platform - Offers a “one-stop shop” for wayfinding services. Implements a platform where users can quickly find out the where the most popular places are and what the most popular way of getting there is, from where they are standing.

• Data-Mining - Tools to discover niche markets, hobby tribes, and other customer segments by studying where passengers are coming from and going to. It can help refine, optimize, and locate new or existing collection points and routes.

• Convenience – Answers the perennial question: how do I get there from here?

© 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

Developed in partnership with BCIT, IOTO’s technology is a Location Based Services (LBS) application consisting of a web-based client interface linked to a spatial database. It was internationally recognized as a finalist in the navigation category of the Americas section of the 2007 Navteq Global LBS challenge, judged in Orlando, USA.

Costs

© 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

Benefits

Belonging - Common trips foster strong communities by providing social connection through group activities and increased contact with like-minded people.

Joy – Associate the pleasures of community activity, education and journeys with Vancouver Art Gallery.

Knowledge - Provides easy access to a variety of arts associated with but outside Vancouver Art Gallery. This increases knowledge and awareness of arts and culture within the community and thus impacts and stimulates future behaviours.

Advertising – Keep a buzz going around where people are going in the artistic community.

Carbon Offset - Better information means better travel choices – 20% better choices.

A function of number & type of deployments, number of transportation services to integrate, the level of programming and data-mining desired. Performed at cost for seeding clients.

GET ON BOARD WITH IOTO !

Who we are: A local green technology firm dedicated to providing urban transportation options competitive to the automobile.

IOTO International Inc.

Our locally-developed technology was declared an Americas finalist in the 2007 NAVTEQ Global Location Based Services (LBS) Challenge in Orlando, USA.

What we do: Our focus is to improve human connectivity between destinations while respecting the environment.

We offer a multi-platform, mode-independent standardization of different forms of urban transportation into a time, money, CO2 decision matrix for easy trip comparison and optimization.

Data generated from passenger selections defines focus areas.

Our

Foc

us

Reduce Traffic

Congestion

Reduce Parking Demand

Create Hobby Tribes

Minimize Carbon

Footprint

Generate Impressions

Increase Location Traffic

© 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

THANK YOU FOR YOUR TIME! PLEASE FEEL FREE TO CONTACT THE IOTO TEAM WITH ANY QUESTIONS.

Next

© 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

Week 1: Preliminary discussions

• Destinations, target demographics, promotional objectives.• Web implementation, technology demonstration, and Q&A. * Of importance to marketing, environnmental, and operations personnel.

Week 2: Agreement in light of preliminary discussions

• Settles terms, conditions, rates, roles and responsibilites.• Works from concepts arising from preliminary discussions.* Of importance to marketing, environmental, accounting ,and legal staff.

Week 1 Week 10

Week 8: Seeding of information kiosks & destinations• Promotion and awareness.• Viral marketing.

Week 10: The first Vancouver Art Gallery Kiosk Launches!• First kiosk launches providing information on destinations and transportation

options on getting there.