© 2008 Retrevo Inc. Vipin Jain, Founder & CEO. Verticalization © 2008 Retrevo Inc.
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Transcript of © 2008 Retrevo Inc. Vipin Jain, Founder & CEO. Verticalization © 2008 Retrevo Inc.
![Page 1: © 2008 Retrevo Inc. Vipin Jain, Founder & CEO. Verticalization © 2008 Retrevo Inc.](https://reader033.fdocuments.net/reader033/viewer/2022051316/5697bff11a28abf838cbb623/html5/thumbnails/1.jpg)
© 2008 Retrevo Inc.
Vipin Jain, Founder & CEO
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Verticalization
© 2008 Retrevo Inc.
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Verticalization is Inevitable
© 2008 Retrevo Inc. 3
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Verticalization is Inevitable
© 2008 Retrevo Inc. 4
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Diffusion of Innovation
© 2008 Retrevo Inc. 5
InnovatorsEarly
AdoptersEarly Majority Late Majority Laggards
Building a single product
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Diffusion of Innovation Leads to Verticalization
User
Sophistication
Developed Market
Supplie
r Sophistication
© 2008 Retrevo Inc. 6
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The Search Economy
© 2008 Retrevo Inc. 7
1994
2008125M Americans
use search engines
and many moresearch engines…
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Search is a Prime Candidate for Verticalization
User
Sophistication
Developed Market
Supplie
r Sophistication
© 2008 Retrevo Inc. 8
20%+ everyyear
$10B 10’s of Vertical
Applications
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How Do You Verticalize Search?
© 2008 Retrevo Inc. 9
A Need
Enough
Usage
Enough
Money to
be Mad
eCommerce
Entertainment
Education
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Retrevo
Browse/discovery,
personalize, fun
Classify, summarize, simplify
Make buying and using
technology simple and fun
© 2008 Retrevo Inc. 10
UI
Par
adig
m
Un
der
stan
din
gIn
form
atio
n
Mis
sio
n
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Demo
© 2008 Retrevo Inc. 11
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Conclusion
© 2008 Retrevo Inc. 12
Verticalization