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14.1 THE INSURANCE INDUSTRY IN INDIA
AN OVERVIEW
With the largest number of life insurance policies in force in the world,
Insurance happens to be a mega opportunity in India. It’s a business
growing at the rate of 15-20 per cent annually and presently is of the order
of Rs 1560.41 billion (for the financial year 2006 – 2007). Together with
banking services, it adds about 7% to the country’s Gross Domestic
Product (GDP). The gross premium collection is nearly 2% of GDP andfunds available with LIC for investments are 8% of the GDP.
Even so nearly 65% of the Indian population is without life insurance cover
while health insurance and non-life insurance continues to be below
international standards. A large part of our population is also subject to
weak social security and pension systems with hardly any old age income
security A well-developed and evolved insurance sector is needed for economic
development as it provides long term funds for infrastructure development
and strengthens the risk taking ability of individuals. It is estimated that
over the next ten years India would require investments of the order of
one trillion US dollars.

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14.2 IMPORTANCE OF INSURANCE
Insurance constitutes one of the major segments of the financial market.Insurance services play predominant role in the process of financialintermediary. Today insurance industry is one of the most growing sectorsin India. There is lot of potential in the Indian Insurance Industry.
There are many issues, which require study. The scope of the study of insurance industry of India would be very great as there are ongoingdevelopments in the industry after the opening of the sector.
The major issue right now is the hike in FDI (Foreign Direct Investment)
limit from 26% to 49% in the insurance sector. Government may in near future allow 49% FDI in Insurance. This would lead to more capital inflowby foreign partners.
Another major issue is the effects on LIC after the entry of private players inthe market. Though market share of LIC has been affected, it has improvedin terms of efficiency.
There are number of other hot topics like penetration of Health Insurance,
Rural marketing of insurance, new distribution channels, new productranges, insurance brokers’ regulation, incentive scheme of development officers of LIC etc. So it offers lot of scope for studying the insuranceindustry.
Right now the insurance industry has great opportunities in a country likeIndia or China which huge population. Also the penetration of insurance inIndia is very low in both life and non-life segment so there is lot potential tobe tapped.Before starting the discussion on insurance industry and related issues, we
have to start with the basics of insurance. So first we understand what is
insurance? How the word ‘insurance’ is different from the word
‘assurance’? etc.

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14.3 PRINCIPLES OF INSURANCE
An insurance contract is based on some basic principles of insurance.
(1) Principle of “Uberrima Fides” or Principle of utmost good faith
This principle is applicable to both life insurance and general insurance.
It means “maximum truth”. Both the parties should disclose all material
information regarding the subject matter of insurance.
(2) Principle of insurable interest
This principle is applicable to both life insurance and general insurance.
The assured must have insurance interest in the life or property insured. Insurable
interest is that interest which considerably alters the position of the assured in the
event of loss taking place and if the event does not take
placed, he remains in the same old position.
(3) Principle of indemnityThis principle is applicable to general insurance only.
This means that if the insured suffers a loss against which the policy has been
made, he shall be fully indemnified only to the extent of loss. In other words, the
insured is not entitled to make a profit on his loss.
(4) Principle of Contribution
This principle is applicable to contract of Indemnity.
According to this principle the insured can claim the compeensation only to the
extent of actual loss.

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(5) Principle of subrogation
This principle is applicable to all contract of Indemnity.
According to this principle when insured is compensated for the loss due to the
damade to his insured property, then the ownership right of such property shifts to
the insurer.
(6) Principle of Loss Minimization
According to this principle it is the duity of insured to take all the possible steps to
minimize the loss to the insured property on the happening of uncertain events.
(4) Principle of causa proxima
It means when caused is caused by more than one cause.
Property is insured against some causes and not all cause as per the subject matter
to the insurance. If the proximation cause is the one which is insured against the
insurance company is bound to pay the compensation.

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14.4 KEY MILESTONES
1912: The Indian Life Assurance Companies Act enacted as the first
statute to regulate the life insurance business.
1928: The Indian Insurance Companies Act enacted to enable the
government to collect statistical information about both life and non-life
insurance businesses.
1938: Earlier legislation consolidated and amended by the Insurance Act
with the objective of protecting the interests of the insuring public.
1956: 245 Indian and foreign insurers along with provident societies were
taken over by the central government and nationalized. LIC was formed by
an Act of Parliament- LIC Act 1956- with a capital contribution of Rs. 5
crore from the Government of India.

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INDUSTRY REFORMS
Reforms in the Insurance sector were initiated with the passage of the
IRDA Bill in Parliament in December 1999. The IRDA since its
incorporation as a statutory body in April 2000 has fastidiously stuck to
its schedule of framing regulations and registering the private sector
insurance companies. Since being set up as an independent statutory
body the IRDA has put in a framework of globally compatible
regulations.
The other decision taken simultaneously to provide the supporting
systems to the insurance sector and in particular the life insurance
companies was the launch of the IRDA online service for issue and
renewal of licenses to agents. The approval of institutions for imparting
training to agents has also ensured that the insurance companies would
have a trained workforce of insurance agents in place to sell their
products.

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14.5 SOME TERMS RELATED TO INSURANCE
Insurer
The insurer is the insurance company that offer the policies.
InsuredIt is that person in whose name the insurance policy is made isrefered as the policy holder or insured
PolicyThe document laying down the term of contact is called insurance
policy.
Subject matter to InsuranceThe property which is insured is the subject matter of insurance.
PremiumThe amount you pay to insurance company to uy the policy.Their are two typr of premiums.
1) Single Premium Policy2) Annual Premium Policy
Sum AssuredIt is that amount of money as insurance policy gurantee to paybefore any bonuses are added. In other words it is the guaranteeamount you will receive.
Maturity ValuesIt is that amount the insurance company has to pay you when thepolicy mature.
Sum assured + Bonuses

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TermTerm is the noumber of years you brought the policy for.
Endowment Insurance You are lfe cover just like insurance if you die during this period,your beneficary will get what ever amount you are insured for.
Term Life InsuranceTerm Life Insurance provides protection for a specified period of time. A death benefit is paid to the beneficiary if the insured dieswithin a specified period of time while the policy is still in force.
Whole Life InsuranceWhole Life insurance is a permanent life insurance and providesprotection for life. As long as premiums are paid, a death benefitis paid to the beneficiary. ULIPs
A ULIP is a life insurance which provides a combination of LifeInsurance protection and investment. Money can be invested inthe following fund:- Equity Fund, Debt Fund, Money Market Fund(Liquid Fund) and Balance Fund.
Annuities Annuities are practically the same as pension. Pension providesperiodical payments to the employees, who have retired. Theyare paid as long as the recipient is alive. Annuities are called the
―reverse‖ of Life Insurance.

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15.1 INTRODUCTION TO THE COMPANY
COMPANY PROFILE OF RELIANCE LIFE INSURANCE
FOUNDER
Few men in history have made as dramatic a contribution to their
country’s economic fortunes as did the founder of Reliance, Sh.
Dhirubhai H Ambani. Fewer still have left behind a legacy that is more
enduring and timeless.
As with all great pioneers, there is more than one unique way of
describing the true genius of Dhirubhai: The corporate visionary, the
unmatched strategist, the proud patriot, the leader of men, the
architect of India’s capital markets, the champion of shareholder
interest.
But the role Dhirubhai cherished most was perhaps that of India’sgreatest wealth creator. In one lifetime, he built, starting from the
proverbial scratch, India’s largest private sector enterprise.
When Dhirubhai embarked on his first business venture, he had a
seed capital of barely US$ 300 (around Rs 14,000). Over the next
three and a half decades, he converted this fledgling enterprise into a
Rs 60,000 crore colossus —an achievement which earned Reliance a
place on the global Fortune 500 list, the first ever Indian private
company to do so.

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Dhirubhai is widely regarded as the father of India’s capital markets.
In 1977, when Reliance Textile Industries Limited first went public,
the Indian stock market was a place patronised by a small club of
elite investors which dabbled in a handful of stocks.
Undaunted, Dhirubhai managed to convince a large number of first-
time retail investors to participate in the unfolding Reliance story and
put their hard-earned money in the Reliance Textile IPO, promising
them, in exchange for their trust, substantial return on their
investments. It was to be the start of one of great stories of mutual
respect and reciprocal gain in the Indian markets.
Under Dhirubhai’s extraordinary vision and leadership, Reliance
scripted one of the greatest growth stories in corporate history
anywhere in the world, and went on to become India’s largest private
sector enterprise.
Through out this amazing journey, Dhirubhai always kept the
interests of the ordinary shareholder uppermost in mind, in the
process making millionaires out of many of the initial investors in the
Reliance stock, and creating one of the world’s largest shareholder
families.

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15.2 ABOUT RELIANCE
Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd. of the
Reliance - Anil Dhirubhai Ambani Group. Reliance Capital is one of India’s leading
private sector financial services companies, and ranks among the top 3 private sector
financial services and banking companies, in terms of net worth. Reliance Capital has
interests in asset management and mutual funds, stock broking, life and general
insurance, proprietary investments, private equity and other activities in financial
services.
Reliance Capital Limited (RCL) is a Non-Banking Financial Company (NBFC)
registered with the Reserve Bank of India under section 45-IA of the Reserve Bank
of India Act, 1934.
Reliance Capital sees immense potential in the rapidly growing financial services
sector in India and aims to become a dominant player in this industry and offer fully
integrated financial services.
Reliance Life Insurance is another step forward for Reliance Capital Limited to offer
need based Life Insurance solutions to individuals and Corporates.

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16.1 MEANING OF LIFE INSURANCE
There are three parties in a life insurance transaction: the insurer, the insured, and the
owner of the policy (policyholder), although the owner and the insured are often the
same person. Another important person involved in a life insurance policy is the
beneficiary. The beneficiary is the person or persons who will receive the policy
proceeds upon the death of the insured.
Life insurance may be divided into two basic classes – term and permanent.
• Term life insurance provides for life insurance coverage for a specified term of years
for a specified premium. The policy does not accumulate cash value.
• Permanent life insurance is life insurance that remains in force until the policy
matures, unless the owner fails to pay the premium when due.
• Whole life insurance provides for a level premium, and a cash value table included
in the policy guaranteed by the company. The primary advantages of whole life are
guaranteed death benefits, guaranteed cash values, fixed and known annual premiums,
and mortality and expense charges will not reduce the cash value shown in the policy.
• Universal life insurance (UL) is a relatively new insurance product intended to
provide permanent insurance coverage with greater flexibility in premium payment
and the potential for a higher internal rate of return. A universal life policy includes a
cash account. Premiums increase the cash account.
If you want insurance protection only, and not a savings and investment product, buy
a term life insurance policy. If you want to buy a whole life, universal life, or other
cash value policy, plan to hold it for at least 15 years. Canceling these policies after
only a few years can more than double your life insurance costs. Check the national
Association of Insurance Commissioners website (www.naic.org/cis) or your local
library for information on the financial soundness of insurance companies.

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16.2 CERTIFICATE GIVEN BY INSURANCEREGULATION AND DEVELOPMENT AUTHORTY
(IRDA)

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16.3 LIFE STAGES IN LIFE INSURANCE

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AGR STATUS INSURANCENEEDS
SUGGESTEDPRODUCTS
18-25
Years
Unmarried 1. Go on a holiday
2. Buy a nnew Car3. Set up a new house
4. Set up a interiors
5. Buy jewellaey
Short TermEndowmentProducts
25-30
Years
Married 1. High Debt
2. High ExpenditurePhase
3. Loe AccumulatedWealth
4. Need for PlanningRequirement
Temporary Term
Whole Life Product
30-45
Years
Matured
couple1. Retirement Planning
2. Wealth transfer orsaving Vehical
3. Return onInvestment
4. Opting forguaranteed Product
Profit or UnitLinked Plans
Endowment
Deferred Annuities
45
Years&
Above
Post
Retirement1. Protection in case
you live long
2. Protection forspouse in case of death
3. Wealth accumulationfor children
Single Premium Annuities
Long Term careProducts
Whole LifeProducts

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16.4 RELIANCE LIFE INSURANCE PLANS
Protection Plans
Protect your family even when you’re not around by investing in Reliance
Protection Plans.
Choose a limited period plan or a lifetime protection plan depending onyour needs. The latest
Protection Plans are as below…
1. Reliance Term plan2. Reliance Simple Term plan3. Reliance Special Term plan4. Reliance Credit Guardian plan
5. Reliance Special Credit Guardian plan6. Reliance Endowment plan7. Reliance Special Endowment plan8. Reliance Connect 2 Life plan9. Reliance Whole Life plan10. Reliance Wealth + Health plan11. Reliance Cash Flow plan
Savings & Investment PlansReliance Savings & Investment Plans help you to set aside some money toachieve
specific goals in life, which means that you can enjoy life and provide foryour family’s
daily needs. The savings and investment Plans are as below…
1. Reliance Total Investment Plan Series I - Insurance
2. Reliance Wealth + Health plan3. Reliance Automatic Investment plan4. Reliance Money Guarantee plan5. Reliance Cash Flow plan6. Reliance Market Return plan 7. Reliance Endowment plan8. Reliance Special Endowment plan

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9. Reliance Whole Life plan10. Reliance Golden Years Plan11. Reliance Golden Years Plan Value12. Reliance Golden Years Plan Plus
13. Reliance Connect 2 Life plan14. Reliance life Highest NAV guarantee plan
Retirement Plans
Invest today in Reliance Retirement Plans and save money to enjoy lifeeven after retirement. You
will never have to depend on another person or make any compromises to
maintain your currentlifestyle. The latest Retirement Plans are as below…
1. Reliance Total Investment Plan Series II – Pension2. Reliance Golden Years Plan3. Reliance Golden Years Plan Value4. Reliance Golden Years Plan Plus5. Reliance Wealth + Health plan6. Reliance Automatic Investment Plan7. Reliance Money Guarantee Plan
Child Plans
Save systematically and secure your child’s future needs by investing in
Reliance Child Plans. You
can always be there for your child when he or she needs you. The Childsplans are as below…
1. Reliance Child plan
2. Reliance Secure Child plan3.Reliance Wealth + Health plan

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16.5 SOME RELIANCE LIFE INSURANCE PLANS INDETAIL
(1) Reliance Children Plans
What could make you happier than knowing, that your child's future issecure? Nothing, we suppose. Which is why, Reliance Life Insurance
brings to you Reliance Secure Child Plan, a unit-linked Insurance Plan,that gives you the freedom to enjoy today with your child, because histomorrow is in safe hands.
Do you see your child becoming a trailblazer? Will they create the ultimate symphony or give sports a new
dimension?
Our children may just be the ones to end the arms race and wipe outpoverty from the face of the Earth. But for them to be able to aim for
the skies, YOU NEED TO ACT NOW!
Introducing Reliance Secure Child Plan - a unique life insurance cum
savings plan. secure the future of your child.
Key FeaturesInsurance cover on the life of child Your child is completely protected - we will continue topay the premiums even if you are not aliveLife time income to child in the event of disability
Return Shield option to protect your investment returnsLiquidity in the form of partial withdrawalsCapital guarantee available on maturity and on death of
the child for basic and top-up premiumsOption to package with Accidental Death and Total andPermanent Disablement Rider, Critical Conditions Riderand Term Life Insurance Benefit Rider.

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(2)Reliance Health + Wealth Policy
UNDER THIS PLAN THE INVESTMENT RISK IN THE INVESTMENT
PORTFOLIO IS BORNE BY THE POLICYHOLDER.
There are times when late working hours take precedence over yourhealth check-ups. And there are times when a visit to the doctor seemsmore important than dividends on your shares. In the rat race to make
money, we often forget to take care of ourselves.
We understand this predicament. Here is a plan that will ensure thatyour wealth keeps increasing constantly and yet your health does nottake a backseat. The Reliance Wealth Health Plan. A plan that gives you
the benefits of wealth bhi. health bhi.
Life changes. And as it does, so do your priorities. After all, thecircumstances of your life can determine the type of health coverage you
need.
India has made rapid strides in the health sector. Since Independence,
life expectancy has gone up markedly and survival rates have alsoincreased, still critical health issues remain. Infectious diseases continue
to claim a large number of lives.
Reliance Wealth + Health Plan, a health insurance plan underwritten byReliance Life Insurance Company Limited, is designed to work in
conjunction with contributions towards savings.
Key Feature A Unit Linked plan with Unique Savings ComponentTwin benefit of market linked return and health protectionChoose from two different plan options
Flexibility to take care of your family’s health
Flexibility to switch between funds / plan optionsOption to pay Top-ups

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(3) Reliance Pension Policy
UNDER THIS PLAN THE INVESTMENT RISK IN THE INVESTMENTPORTFOLIO IS BORNE BY THE POLICYHOLDER.
Retirement means different things to different people, while some want
to relax and take a trip around the world, some want to start up aventure of their own, and pursue a dream harnessed for years. Thepower to make your autumn years special lies only with you. TheReliance Super Golden Years Plan gives you the power and the right kindof solution - A retirement plan that allows you to save systematically and
generate the much-needed corpus to make your olden years look golden.
Key Features – Reliance Pension Policy :Invest systematically and secure your golden years A flexible unit-linked pension product that is different fromtraditional life insurance products with Vesting Agebetween 45 & 70 years
Eight different investment funds to choose fromFlexibility to switch between fundsOption to pay Regular, Single as well as Top-up premiumsFlexibility to advance / extend your Vesting AgeTax free commutation up to one third of Fund Value at Vesting Age

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(4) Reliance Whole life insurance policy
You’ve always loved your family. As a loving person you want to be restassured that they will be happy, even if something were to happen to
you. With Reliance Whole Life Plan you can be sure that your family willreceive that timely financial support they need.Go ahead, live your today to the fullest, without a worry abouttomorrow.
Key FeaturesInsurance protection till age 85Choice of extending your insurance coverage till age 99Convenient Premium Payment Term
Wealth creation through bonus additionsMore value for your money by way of High Sum AssuredRebate Get Sum Assured plus Bonuses in case of your
unfortunate deathOption to add two Riders – Critical Illness and AccidentalDeath Benefit and Total and Permanent DisablementRiderPolicy Loan available after three full years premiumpayment

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16.6 Major Players in the Life Insurance
Birla Sun Life Insurance Company: -
Birla Sun Life Insurance Company is a 74:26 joint venture between Birla groupand Sun Life Financial. It is a private sector company. The company was registered
on 31/1/2001. The market share for FY 2005- 06 was 1.89%.
HDFC – Standard: -
HDFC standard is a 74:26 joint venture between HDFC and Standard Life. It is a
private sector company. The company was registered on 23/10/2000. The market
share for FY 2005-06 was 2.87%.
ICICI Prudential Life Insurance: -
ICICI Prudential Life is a 74:26 joint venture between ICICI and Prudential. It is a
private sector company. The company was registered on 24/11/2000. The market
share for FY 2005-06 was 7.35%.
Life Insurance Corporation of India (LIC): -
Life Insurance Corporation of India is a 100% government held Public Sector
Company. Being the first to be established LIC is the forerunner in the Life
Insurance sector. The market share for FY 2005-06 was 71.44%.
Kotak Mahindra OLD Mutual: -
Kotak Mahindra OLD Mutual is a 74:26 joint venture between Kotak Mahindra
bank and Old Mutual. It is a private sector company. The company was registeredon 10/1/2001. The market share for FY 2005-06 was 1.11%.

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Max New York Life: -
Max New York Life is a 74:26 joint venture between J & Bank, Pallonji & Co and
MetLife. It is a private sector company. The company was registered on 6/8/2001.
The market share for FY 2005-06 was 1.23%.
Aviva Life Insurance India: -
Aviva Life insurance is a 74:26 joint venture between Aviva and Dabur. It is a
private sector company. The company was registered on 14/5/2002. The market
share for FY 2005-06 was 1.14%.
ING Vysya Life insurance: -
ING Vysya Life Insurance is joint venture between Exide (50%), Gujarat Cements
(14.87%), Enam (9.13%) and ING (26 %). It is a private sector company. The
company was registered on 2/8/2001. The market share for FY 2005-06 is 0.79%.
Met Life India: -
Met Life India is a 74:26 joint venture between 74:26 JV between J & Bank,
Pallonji & Co and MetLife. It is a private sector company. The company was
registered on 6/8/2001. The market share for FY 2005-06 was 0.40%.
Bajaj Allianz Life Insurance Co.: -
Bajaj Allianz Life Insurance Company is a 74: 26 Joint venture between Bajaj
Auto limited and Allianz AIG. The company was registered on 3/8/2001. The
market share for FY 2005-06 was 7.56%.
SBI Life Insurance Company Ltd: -
SBI Life Insurance Company is a 74: 26 Joint venture between SBI and Cardiff
S.A. The company was registered on 31/3/2001.It is a private sector company. The
market share for FY 2005-06 was 2.31%.

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The TATA AIG Group: -
TATA AIG group is a 74:26 JV between Tata Group and AIG. It belongs to the
private sector. The company was registered on 12/2/2001. The market share for FY
2005-06 was 1.29%.
Sahara India Life Insurance Company Ltd.: -First Wholly Indian Owned
Private Life Insurance Company. The Company commenced operations from 30th
October 2004. The market share for FY 2005-06 was 0.06 %.

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16.7 KEY FEATURES OF LIFE INSURANCE
1) Nomination: -
When one makes a nomination, as the policyholder you continue to be the owner
of the policy and the nominee does not have any right under the policy so long as
you are alive. The nominee has only the right to receive the policy monies in case
of your death within the term of the policy.
2) Assignment: -
If your intention is that your policy monies should go only to a particular person,
you need to assign the policy in favor of that person.
3) Death Benefit: -
The primary feature of a life insurance policy is the death benefit it provides.
Permanent policies provide a death benefit that is guaranteed for the life of the
insured, provided the premiums have been paid and the policy has not been
surrendered.
4)Cash Value: -
The cash value of a permanent life insurance policy is accumulated throughout the
life of the policy. It equals the amount a policy owner would receive, after any
applicable surrender charges, if the policy were surrendered before the insured's
death.
5) Dividends: -
Many life insurance companies issue life insurance policies that entitle the policy
owner to share in the company's divisible surplus.

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6) Paid-Up Additions: -
Dividends paid to a policy owner of a participating policy can be used in numerous
ways, one of which is toward the purchase of additional overage,
called paid-up additions.
7) Policy Loans: -
Some life insurance policies allow a policy owner to apply for a loan against the
value of their policy. Either a fixed or variable rate of interest is charged. This
feature allows the policy owner an easily accessible loan in times of need or
opportunity.
8) Conversion from Term to Permanent: -
When in need of temporary protection, individuals often purchase term life
insurance. If one owns a term policy, sometimes a provision is available hat will
allow her to convert her policy to a permanent one without providing additional
proof of insurability.
9) Disability Waiver of Premium
Waiver of Premium is an option or benefit that can be attached to a life insurance
policy at an additional cost. It guarantees that coverage will stay inforce and
continue to grow.

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16.8 BENEFITS OF LIFE INSURANCE
1) Risk cover: -
Life Insurance contracts allow an individual to have a risk cover against any
unfortunate event of the future.
2) Tax Deduction: -
Under section 80C of the Income Tax Act of 1961 one can get tax deduction on
premiums up to one lakh rupees. Life Insurance policies thus decrease the total
taxable income of an individual.
3) Loans: -
An individual can easily access loans from different financial institutions by
pledging his insurance policies.
4) Retirement Planning: -
What had provided protection against the financial consequences of
premature death may now be used to help them enjoy their retirement years.
Moreover the cash value can be used as an additional income in the old age.
5) Educational Needs: -
Similar to retirement planning the cash values that flow from ones life
insurance schemes can be utilized for educational needs of the insurer or his
children.