Wanderlee

Creativity

Concept

Free People from Inside-The-Box Thinking

• The daily routines of work can gradually dull the senses and kill the spirit of innovation and enthusiasm

• The desire to do something because you find it deeply satisfying and personally challenging inspires the highest levels of creativity, whether it's in the arts, sciences, or business

Main features of creativity• Productive thinking• Ingenuity• Problem recognition• Problem identification and

problem solving• Previous experience

implementation • Information recognition and

acknowledgement

The Creative Leader

• Happiness is not in the mere possession of money; it lies in the joy of achievement, in the thrill of creative effort.—Franklin Delano Roosevelt, Inauguration Day, 1933

• Most managers are not in tune with the inner work lives of their employe

For Leaders, Creativity Is the Most Important Quality for Success

Creative WorkerThe „creative worker” is characterized by his/her attitude:

• susceptible to change• independent • flexible and • tolerant towards other cultures.

Creative Collaboration

• Creativity in business – Sustainable Competitive Advantage (SCA)

• The right hemisphere of the brain can be a functioning source for the irrational, analogical thinking.

• In a high added value society it is the creative worker that builds the road to success, happiness and prosperity.