กรณีศึกษาการใช้ social media...
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“Is your brand socially awkward?”
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กรณีศึกษาการใช้ social media เพื่อสร้างแบรนด์ให้เป็นที่ชื่นชอบ โดย @RongLive
Transcript of กรณีศึกษาการใช้ social media...
“Is your brand
socially awkward?”
@RongLive
“Why should I be friends
with my coffee?”
6.2 million fans
“How a brand should behave when
it chooses to jump into
social media?”
Where do you start?
Social strategy starts
the same as any other
strategy
a clear marketing objectives
Attract
Maintain
Service
Influence Objectives
“We want a widget/viral video”
is not an objective
The keys to success…
Case Study
Challenge
• Demonstrating how the power of a big idea
enabled an old fashioned brand to continue
relevance in the Google age
• The idea was to show that you can get any job done using nothing but Yellow
Challenge
• To elevate the stature of Post-it notes
from a commodity to something bigger and
nobler…
• Make the brand more relevant and „cool and hip‟ with members of Gen X and Gen Y
The fan
following
Challenge
• To search for the real fans in Thailand
• Foster relationship with the fans before
the products launching and make them become their preferred brand
4,400+ fans
Facebook.com/BurtsBeesTH
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“selective
sampling &
review by fans”
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What‟s Next
Thank You
for more info please contact :
Chatuphum Suthasarn
twitter : @RongLive
email : [email protected]
