Get a slogans ActivityRead the slogans

Match the appropriate slogan with the company it promotes

Essential Questions…1.Is advertising the best way to reach consumers?2.Will technology continue to have an impact on the way companies promote products and services?

Paid non-personal form of communication businesses use to promote their products

Average person sees hundreds of ads each day

Advertisers use humor, creativity, style and originality to promote products and services

Ads consist of short messages designed to attract your attention, identify a product, and tell you something about it

A medium is one channel or system of communication› E.g. television

Media are the members of these channels of communication

Mass Media are all the channels of communication› E.g radio, TV, newspaper,

internet

Uses writing and pictures to communicate and includes…› Newspapers› Magazines › Direct mail› Directory advertising

The most effective means of advertising

Includes› TV

Infomercial

› Radio › Webcast:

broadcast media made possible on the internet

Save your notes as Ch 14 notes (we will take more next class)

Find 3 of your favorite advertisements and write a short bio on each in a typed document (Word) or in a PowerPoint Presentation. Include the following:

Short description of the product or service Who the advertisement targets? (age,

gender, income level, education, occupation)

Was the ad effective? Why or why not? Would you purchase the product or service? Picture of product/service

Type and turn in end of class

Ads that appear on the internet

Include› Pop-up ads: appear a few

seconds when you first log on or during your internet use

› Banner ads: ads displayed on the top or bottom of the screen

› Screen ads: ads that appear to the left or right of the screen and can be printed for future reference

Billboards› Most common form

of outdoor advertisements

Transit Advertising: ads placed at transportation hubs or vehicles. › Sides of buses, in

subway stations, inside airplane RR.

Selecting the advertising media and deciding the time and space in which the ads should appear

Many businesses work with an advertising agency› Business that specializes in developing ads/ad

campaigns for clients› Ad Campaign: series of ad messages that

share a single idea and themes

The frequency is the number of times an audience sees or hears an ad

CPM: cost per thousand, is the media cost of exposing 1,000 readers or viewers to an advertising impression

Note: “M” comes from mille meaning “thousand”

Based on circulation Based on size of the ad Based on position of the ad

› Premium position or prime position would be back cover or front inside page of a magazine

› Newspaper in certain “prime” sections

Based on size of the audience, time of day etc.

Prime time TV is 7 pm-11pm Drive time for radio is weekdays during

the morning or afternoon hours

Print notes to get checked

Petsmart Assignment/PP