Logos & Slogans

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  • date post

    06-May-2015
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    Education

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Notes on logos and slogans, including examples.

Transcript of Logos & Slogans

  • 1.Logos & Slogans
    Concepts and Designs

2. Know What It Represents
A concept, company
Recognition
trust
Describable
Memorable
3. 4. Whats Its Not
Doesnt necessarily include text
Doesnt necessarily include a picture
Busy
Messy
5. Steps of Design
The Design Brief- think about what you want
Research & Brainstorming come up with ideas
Sketching try lots of different things
6. Steps of Design
Prototyping & Conceptualizing pick one and try running with it
Revise & Add Finishing Touches your first draft is never perfect
Showcase Finished Project create a final copy and show it off on all your materials
7. 8. 9. 10. 11. 12. 13. Slogans
Memorable motto or phrase used in advertising
Express an idea or purpose
14. Memorable Slogans
Just do it! Nike
Youre in good hands with Allstate. Allstate
The quicker picker upper. Bounty
Have it your way. Burger King
Mm, Mm good! Campbells Soup
Snap! Crackle! Pop! Rice Crispies
15. Try this
http://thesurrealist.co.uk/slogan.cgi
http://www.sloganizer.net/en/