Sky Travel Agency

Business

Plan

Service

booking hotels and tickets

tourist group

The Industry

Melbourne has 1497 Travel Agency or Consultants

Melbourne Introduce

Tourism in Melboure Industry - 420,200 visitor arrivals during August 08 in Austrlia

-Victoria attracted 105 million international visitors last year

- tourism is a 73 billion dollars industry for Austrlia to provide export revenue and jobs

LOCATION

383 High Street, Preston ,VIC 3072

Sky Travel Agency

LOCATION

•Shopping and Food

•Near Preston Market

•Transports convenience

Target Market

Best customer ： young people and family

Design customer’s tours (identity, income, hobby and travel time

)

Potential customer: international people

Advertising strategies

• Brochures•Website•Menu Display• Local news paper• Business Card

Competition

Panoworld Travel (Chinese)

Tel: 9478 4611Address: 340 High Street Preston,VIC,3072

Competition Jetset Travel (Australian )

Tel: 9470 4611Address: 501 High Street Preston, VIC, 3072

advantages

• Good Service and help customers design tours

• Two languages service

• Lots of Chinese Tours

Disadvantages

• not enough tours about different countries except China

• not sell any gift

Discount(students, second time come to my company`s customers etc)

Promote (brochures, newspapers, Internet)

Package Special (student package, backpacker package etc)

Inventory

• Season is so important in travel. Different season have different travel plan. For example summer suit go to beach swimming etc. Winter suit go to ski, hot spring etc. Our company will base different season design different suitable travel to customers.

Pricing • Melbourne tours

price ($65~$350)

• Australia tours price

($300~$3000)

• International tours price ($1000~$5000)

Set Prices

• Our company price basis tours situation

formulates. Different tours have different price. For example we need think about hotel price, transport price, food price, tours time and travel market price etc. We are also comparing with different travel agency.

Employees3 Employees each day (part time)

Employees responsibility(service customers, answer the

phone etc)

Employees wages (have experience 15/h, not experience

13/h)

Employees requirements

Speak fluent English and Chinese

Good communication skill Patient and friendly Knowledge about customer

service and travel

Management

• lead by example

• communication with employees

• make timetable

• Careful check everything

CostsDetails

Costs

Rent $ 24,000Solicitor $ 650Insurance $ 3,200Market research data $ 380Electricity account $ 4,000Electricity Connection fee $ 370Computer * 3 $ 5,000Good Printer $ 350Computer softwar $ 875Wage $ 48,000 Motor Vehicle $ 8,500Office supplies $ 1,200

Furniture $ 3,000 Duplicating machine $ 3,000Advertising $ 5,000Motor Vehicle expenses $ 4,800Telephone+Internet account $3,600Telephone Connection fee $ 300Water account $1,200Water Connection fee $ 300Drinking fountain $ 300Decoration $ 500Make brothure and poster $ 1,500

Total: 120,025

Thank you