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Taiwanese Video Industry and Media Environment Survey 台灣視頻媒體現況調查

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Taiwanese Media Environment Survey - VideoBy August Lin, 2013. 1. 30TerritoryPlayerBusiness ModelSubscription/BehaviorTerritory Block Diagram DTHIPTVOTT TVInternet TV

CRT/DVB-C STBDVB-TDVB-SIP-STBOTT ICPPC/NB

MajorContentProvider()Items\()()()()367763415722.9%4.5%4.5%3.8%1.9%2.5%MOD11650014557611413277310116300322799. 715001(). 44000Items\(HBO)------------17118887711115.3%9.9%7.2%7.2%7.2%6.3%6.3%MODMODMOD()200089000200020001230620005000()IPTVOTTTVInternet TV(HFC)Public InternetPublic Internet1.2.1.2.IP-STBOTTBoxMiddlewareAppBroadcastBroadcastUnicastUnicastUnicast(DVB-T)(DVB-C)(IP)(IP)(IP)()NCCNCCNCC/-/PPV//PPV/,,Part.1

() : 5 MSOMSO2012Q31Kbro(80%,20%)12105.7210108.83TBC575.14()5*51.35429.4626129.2157,499.531.4%499.5157* (Total)() : MSO2012Q31Kbro21.5%22.7105.7214.3%15.5108.83TBC21.8%16.475.1413.6%7.051.3516.0%4.729.4618.9%24.4129.218.2%90.7499.5()() :

() : MSO *HDSDPPVHD1Kbro1017928183(1HD)3035.4%2bbTV*738331183437.3%3TBC1056610263015.1%4newTV1057229133040.3%5TV1016510253015.4%(*) * 10473MSO1/3

()IPTV/ InternetTV ()

(Triple Play) : Part.2

IPTV() : IPTV IPTV (/)20121MOD116()455.7()ADSL183.9FTTx271.82SuperMOD+Kbro2(2012.9)1573VeeTV*42012.12*, IPTV() : IPTV IPTV:Items*/HDSDHDMOD151/151668543.7%ADSL:1/2/3/8MFTTB:4/12/20/50MHDIPTV1.MOD359(120&>50HD)2. 60+MOD35938,800(58,888)SuperMODN/A,10MVOD,..1.12MSMOD2.6020132VeeTV106/78275125.5%++* (VOD)PPV; MODMOD(2012.2.7.)() : IPTV

Kbro/-Super MOD(2012.9.6 launched)

() : IPTV - VeeTV

() : IPTV - VeeTV

Part.3

OTT TV /() : OTT TV/Connected TV2012150(2012.10.31)7-115,00025TV20()137,8403ZINTV()203CPChomeICP31,0004,35New5TV()1600A. OTT TV () OTT(Over-The-Top)(Public Internet) () : OTT TV/Connected TV

() :

Oui Oui () 46/55 FULL-HD LED5TV USB

123

() : OTT TV/Connected TV

LED TV Smart TV

() : OTT TV/Connected TV/APP1SEN(Sony Entertainment Network)SonySONY39%,201250%1UDNHiChannelXuiteCatchPlayLiTVOK-TV()2VIERA ConnectPanasonicN/AUDNHiChannelCatchPlayTraNewsZinTVGoMovieBookTeller3BenQSmart LED AppsBenQ201210,1/3(EX)LiTVBookTellerLiveABCBenQ:6008480004LiTV201250B. OTT TV ()() : OTT TV/Connected TV

() : OTT TV/Connected TV

() : OTT TV/Connected TV

BenQ Smart LED Apps (For E)() : OTT TV/Connected TV

() : OTT TV/Connected TV

BenQ (For X)Part.4

Internet TV() : Internet TV2013.2()()(/)% Reach21YouTubeGoogleN/AN/AN/A2*Google2UDN.com52018944.463PPStream3703931.6104Nextmedia.com37038831.6115NowNews31405426.8146ET Today.netN/AN/A20.820Part.5

IPTVIPTVIPTV :

IPTV/MOD, , NCC, IPTV, CHTMOD(-)Plan A to Plan CPlan APlan B : IPTVPlan C : OTT

NCC !!()()IPTV

IPTVTHANK YOU

Thank you for your attendance today.