© 2011 Oracle Corporation · The following is intended to outline our general product direction....
Transcript of © 2011 Oracle Corporation · The following is intended to outline our general product direction....
Planning Slide
• TITLE– Oracle Social Network and Fusion CRM: Enterprise Collaboration in the Cloud
• ABSTRACT– Successful selling is a collaborative process, requiring cross-functional teams to work together at the right time to close
the deal. In today's competitive markets, being able to connect to the right people and information in real-time can be the difference between success and failure. What if you could always be connected with the right people and collaborate in real-time without ever leaving your CRM system? With Fusion CRM and Oracle Social Network, now you can. Embedded in Fusion CRM and available through the Oracle Public Cloud, Oracle Social Network enables sales teams and other critical business users to collaborate on opportunities and deals in real-time without ever leaving their
Delete this slide when done with deck.
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teams and other critical business users to collaborate on opportunities and deals in real-time without ever leaving their CRM application. Attend this session to learn how you can use Fusion CRM and Oracle Social Network to help your sales teams collaborate better, respond quicker and close more business.
• OUTLINE– Employee Demands & Need for Enterprise Social Tools
– Collaboration Trends
– Oracle Social Network Overview
– Oracle Social Network with Fusion CRM
– Demonstration
– Conclusion
– Q&A
3 Copyright © 2012, Oracle and/or its affiliates. All rights
reserved.
Insert Information Protection Policy Classification from Slide 8
Oracle Social Network and Fusion CRM:
Enterprise Collaboration in the Cloud
Presenter Name, Presenter TitleSponsored by
The following is intended to outline our general product direction. It is intended for
information purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and should not be relied
upon in making purchasing decisions. The development, release, and timing of any
features or functionality described for Oracle’s products remains at the sole discretion
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features or functionality described for Oracle’s products remains at the sole discretion
of Oracle.
Oracle Cloud Services
Oracle ApplicationsOn Demand
Middleware On Demand
Exalogic On Demand
Private Cloud Products Private & Public Cloud ServicesOracle Public Cloud
Fusion HCM Cloud Service
Oracle Java Cloud Service
Fusion CRM Cloud Service
Cloud Application Foundation: WebLogic Server,
Platform as a Service
SOA Suite &
BPM Suite
Data Integration
& GoldenGate
Identity &
Access Mgmt
WebCenter User
Engagement
Oracle Applications
Applications
Cloud Management
Cloud Control
Oracle Enterprise Manager
OracleSocial Network
Oracle Cloud Offerings – Fusion CRM & OSN
Oracle Fusion CRM On Demand
Oracle Fusion CRM
5 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
Database On Demand
Exadata On DemandOracle Database Cloud Service
Oracle Java Cloud Service
Infrastructure as a Service
Oracle Database, MySQL,
Exadata Database Machine
Cloud Application Foundation: WebLogic Server,
Coherence, JRockit, Exalogic Elastic Cloud
Oracle VM for x86
Oracle LinuxOracle Solaris
Oracle VM for SPARC (LDom) Solaris Zones
Servers, SuperCluster
Network FabricStorage
Cloud Management
Cloud Control
Ops Center
Oracle Enterprise Manager
Program Agenda
• Employee Demands
• Collaboration Trends
• Oracle Social Network Overview
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• Oracle Social Network with Fusion CRM
• Demonstration
• Conclusion
• Q&A
Employee DemandsThe Business User Today…
• Expects social capabilities in the
workplace, similar to their personal lives
• Wants secure access to information &
systems across the enterprise
• Needs an easy way to collaborate with
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• Needs an easy way to collaborate with
others, both internally and externally
• Wants to connect & collaborate with the
right people in real-time, without leaving
the CRM system
Need for Enterprise Social ToolsThe Collaboration Gap
Document and social
collaboration across
multiple teams & channels
is difficult
Collaboration Tools
are Siloed
Historical context is
important to participate
effectively
Collaboration Evolves
Single-threaded streams
are ineffective for multi-
threaded conversations
Activity Streams are
Not Enough
++ ++
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There is an artificial separation among business, collaboration & social applications today
is difficulteffectively threaded conversations
Program Agenda
• Employee Demands
• Collaboration Trends
• Oracle Social Network Overview
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• Oracle Social Network with Fusion CRM
• Demonstration
• Conclusion
• Q&A
Collaboration TrendsEvolving User Expectations
Context Aware Mobile
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PersonalizedEmpowered
SocialTablets
Collaboration TrendsEvolving Development Tools & Expectations
Cloud Intelligent
Device Support
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Converging Sites,
Commerce & Web
Applications
Gadgets
HTML 5,
JSON
REST, etc.
Rapid
Development
Collaboration TrendsEvolving Capabilities for Contextual Collaboration
Annotations Community
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Real-Time &
RecommendationsFollow-up
ApplicationsExperts & Search
Program Agenda
• Employee Demands
• Collaboration Trends
• Oracle Social Network Overview
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• Oracle Social Network with Fusion CRM
• Demonstration
• Conclusion
• Q&A
Oracle WebCenter
Oracle WebCenter is the user engagement platform for social business, connecting people and information
• Increase customer loyalty with personalized online experiences
The User Engagement Platform for Social Business
Oracle Fusion Middleware
Oracle WebCenterUser Engagement Platform
Sites Portal
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online experiences
• Drive innovation with portals & composite applications
• Enhance productivity with contextual collaboration
• Optimize information access with content management
SitesWeb Experience
Management
PortalComposite Applications
& Mash-Ups
SocialSocial Networking
& Collaboration
ContentEnterprise Content
Management
Oracle Social NetworkA Secure Collaboration Tool for Everyone You Work With
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Enterprise collaboration
through real-time Conversations
Engage
Updates streamed from
across your business
Inform
Purposeful social networking
without the noise
Drive
Integrates into your business
applications
Extend
Oracle Social Network Foundations
Real-Time
Multimedia
Share
Conversations
Wall
Gadget
Related Objects
Business Objects
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Live Digest
Follow-up
Filtering
Annotation
Real-Time Tools
Search
Activity StreamsContent
Multiple Deployment Models
Social Network
Cloud On-Premise
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Cloud Applications On-Premise Applications
Custom Applications 3rd Party Applications Custom Applications 3rd Party Applications
Program Agenda
• Employee Demands
• Collaboration Trends
• Oracle Social Network Overview
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• Oracle Social Network with Fusion CRM
• Demonstration
• Conclusion
• Q&A
Oracle Social Network with Fusion CRMSales Use Case
• Collaborate with the sales team in context of an opportunity
• Share and update documents to refine positioning
• Expedite deal closures by inviting and collaborating with
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inviting and collaborating with product experts, legal and others at the right time
• Gain competitive intelligence by collaborating with and following people and groups
Oracle Social Network with Fusion CRMMarketing Use Case
• Incorporate timely field and customer feedback with real time annotation of marketing collateral
• Push latest marketing materials to the field with document versioning
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document versioning
• Get real time feedback based on comments and promotion of ideas and documents
• Follow people and groups to identify leads
Oracle Social Network with Fusion CRMService Use Case
• Follow top agents to understand how they service customers effectively
• Collaborate with other agents to resolve customer issues
• Connect with experts to expedite case resolution
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expedite case resolution
• View streams of customer history to quickly understand the customer’s needs
• Collaborate effectively as Conversations escalate to different channels
Business BenefitsConversations in Context
• Engage in Conversations in
context of business goals
• View Conversations and take
immediate action from a single
place
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place
• Invite others to join in public or
private Conversations
• Promote and share information
and content more freely and
openly
Business BenefitsReal-Time Updates
• Get real-time updates on content,
knowledge and people
• Discover knowledge to make
better decisions
• Gain insight via comments by
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• Gain insight via comments by
other users
• Encourage teamwork through
collaboration and communication
Business BenefitsEnhance Team Communication
• Accelerate business response via
expertise connection
• Enhance virtual team
communication by staying on top
of peer activities
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of peer activities
• Quickly review connection
content and respond directly
• Streamline enterprise
communications
• Drive sales force collaboration with
natural conversations throughout the
sales cycle
• Promote sales team productivity
through purposeful social networking
Oracle Social Network with CRMEasy, Effective and Efficient to use across Virtual Teams
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through purposeful social networking
without the noise
• Build cross-team knowledge
by integrating conversations with CRM
and other business applications
Program Agenda
• Employee Demands
• Collaboration Trends
• Oracle Social Network Overview
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• Oracle Social Network with Fusion CRM
• Demonstration
• Conclusion
• Q&A
Oracle Social Network Differentiators
Deployment Conversations Business Objects Content Activity Streams
Cloud
Multiple Application
IntegrationReal-Time Live DigestsAnnotation
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On-Premise
Feeds
Gadgets
Multimedia
Share Filtering
Follow-up
Search
Real-Time Tools
Oracle Social Network Extension Framework & API
Oracle Social Network Benefits
• Anytime Access
• Quickly Update
CRM Data
• Facilitate Sharing
• Better Prepared
• Connect Faster
• Work Together
• Easily Engage
Expertise
• Create Your
• Faster Results
• Solve Problems
• Build Knowledge
• Increase Visibility
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• Better Prepared
Smarter
Collaboration
• Create Your
Personal Brand
Smarter
TeamsSmarter
Decisions
Program Agenda
• Employee Demands
• Collaboration Trends
• Oracle Social Network Overview
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• Oracle Social Network with Fusion CRM
• Demonstration
• Conclusion
• Q&A
Q&AOracle Social Network Homepage:cloud.oracle.com
Oracle WebCenter blog:http://blogs.oracle.com/webcenter
Oracle WebCenter Homepage:http://oracle.com/webcenter
Oracle WebCenter Newsletter:http://oracle.com/newsletters
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http://oracle.com/newsletters
Twitter: http://twitter.com/oraclewebcenter
Facebook: http://facebook.com/webcenter
LinkedIn: http://linkd.in/ORCL_Social