RE-IMAGINING
HEALTH How UNICEF is Using
Digital Innovation to Create
a Better World
How PSFK &
UNICEF
identi!ed trends
and briefed
agencies
PSFK & UNICEF identi!ed 15 key trends
A li%le background on Zemoga
www.zemoga.com
How Zemoga
Approached
The Challenge.
The process yielded several concepts
Genesis of the Teach Shirt Idea
Replicating the UNICEF Model
- fresh thinking
-exposure to best practices from
other !elds
-connections to numerous new resources
-a new way of reaching out to sponsors
and partners
Bene!ts to UNICEF
Thank You!
Piers Fawkes,
piers@ps".com
www.ps".com
Dan Licht,
Daniel.licht
@zemoga.com
www.zemoga.com