Post on 13-Sep-2014
description
© 2014 CareerBuilder© 2014 CareerBuilder
Presented by:
Keith Hadley, Practice Leader, Employment Branding, CareerBuilder
Renee Reid, Client Advocate Lead, CareerBuilder
WRITING MORE EFFECTIVE JOB POSTINGS
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© 2014 CareerBuilder
OUR SPEAKERS
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Keith HadleyPractice Leader, Employment BrandingCareerBuilder@keithhadley
Renee ReidClient Advocate LeadCareerBuilder
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© 2014 CareerBuilder
THE POWER OF A JOB POSTING
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According to a recent CareerBuilder survey:
• Nearly 80% of employers believe in the power of the job posting and that it’s a direct representation of their brand.
• 75% agree that it also provides key data and insight on the effectiveness of their recruitment strategy.
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© 2014 CareerBuilder
THE CANDIDATE PROCESS
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Source: 2013 CareerBuilder / Inavero Candidate Behavior Study
63%15%
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© 2014 CareerBuilder© 2014 CareerBuilder
BUILDING YOUR STRATEGY
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STRATEGIC RECRUITING
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How difficult will it be to recruit for this position?1
Where should I focus my recruitment efforts?2
Are we offering the right compensation in this market?3
Where are candidates coming from? 4
Who am I competing with for candidates?5
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© 2014 CareerBuilder
HOW HARD WILL IT BE TO RECRUIT?
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WHERE IS MY TALENT LOCATED?
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82
78
74
73
73
64
60
57
55
46
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© 2014 CareerBuilder
WHAT SALARY SHOULD WE OFFER?
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© 2014 CareerBuilder
WHERE ARE THEY COMING FROM?
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WHO ARE MY COMPETITORS?
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ASSUMPTION BEHIND THE JOB POSTING
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Screen the wrong people out. Draw the right people in.
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© 2014 CareerBuilder
WHICH METRIC MATTERS MOST?
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Time to Fill
Quality of Hire Cost per Hire
© 2014 CareerBuilder© 2014 CareerBuilder
WRITING A BETTER JOB POSTING
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© 2014 CareerBuilder© 2014 CareerBuilder15 |
• Must haves:o Clear qualifications / Skills
o Location
o Salary
o Company information
o Advancement opportunities
• Format:o Bullets over long sentences and paragraphs
o Speak directly to your audience
o No typos – deal breaker
WHAT TO INCLUDE? #hrconnect
© 2014 CareerBuilder© 2014 CareerBuilder16 |
• Every job posting receives a relevancy score based on the search conducted.
• Keyword relevancy & frequency impacts position on candidate searches.
• Job title weighted about 4 times more than any other section.
o Avoid unconventional titles like “Sales Rockstar” or “Top Performers.”
OPTIMIZE YOUR POSTINGS
For the top 3 posted job types, 61% of applications begin with a keyword search.
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© 2014 CareerBuilder
GOOD EXAMPLE OF, UM, DIFFERENTIATION
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WAYFAIR
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© 2014 CareerBuilder
YOUR POSTING IS AN AD
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© 2014 CareerBuilder
NASA OR SPACE X
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© 2014 CareerBuilder© 2014 CareerBuilder21 |
Inform / Educate
SellDefine
Success Factors
Use Real
Estate Rule
K.I.S.S.
RECAP #hrconnect
© 2014 CareerBuilder
QUICK TIPS
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• Streamline
• Create Brand Consistency
• Utilize Templates
• Auto-Repost Jobs to Save Time
© 2014 CareerBuilder© 2014 CareerBuilder
MAXIMIZE EXPOSURE
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© 2014 CareerBuilder
MAXIMIZE EXPOSURE
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• Major Job Boards
• Industry/Talent Relevant Niche Sites
• Targeted Recruitment Emails
• Promote Through Social Channels
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© 2014 CareerBuilder© 2014 CareerBuilder
HOW ONE COMPANY FOUND SUCCESS
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© 2014 CareerBuilder
DATA DRIVEN STRATEGY
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DATA DRIVEN STRATEGY
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© 2014 CareerBuilder
CLEAR MESSAGING & BRANDING
► 28 ◄
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© 2014 CareerBuilder
KEY TAKEAWAYS
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Build a Data-Driven Strategy First
Write a Job Description that Compels Candidates to Apply
Maximize Exposure to Drive Applications
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© 2014 CareerBuilder© 2014 CareerBuilder30 |
Keith HadleyPractice Leader, Employment BrandingCareerBuilder@keithhadley
Renee ReidClient Advocate LeadCareerBuilder
#hrconnect