Writing More Effective Job Postings

© 2014 CareerBuilder© 2014 CareerBuilder

Presented by:

Keith Hadley, Practice Leader, Employment Branding, CareerBuilder

Renee Reid, Client Advocate Lead, CareerBuilder

WRITING MORE EFFECTIVE JOB POSTINGS

#hrconnect

© 2014 CareerBuilder

OUR SPEAKERS

2 |

Keith HadleyPractice Leader, Employment BrandingCareerBuilder@keithhadley

Renee ReidClient Advocate LeadCareerBuilder

#hrconnect


THE POWER OF A JOB POSTING

3 |

According to a recent CareerBuilder survey:

• Nearly 80% of employers believe in the power of the job posting and that it’s a direct representation of their brand.

• 75% agree that it also provides key data and insight on the effectiveness of their recruitment strategy.

#hrconnect


THE CANDIDATE PROCESS

► 4 ◄

Source: 2013 CareerBuilder / Inavero Candidate Behavior Study

63%15%

#hrconnect

4 |


BUILDING YOUR STRATEGY

5 |

#hrconnect


STRATEGIC RECRUITING

6 |

How difficult will it be to recruit for this position?1

Where should I focus my recruitment efforts?2

Are we offering the right compensation in this market?3

Where are candidates coming from? 4

Who am I competing with for candidates?5

#hrconnect


HOW HARD WILL IT BE TO RECRUIT?

7 |

#hrconnect


WHERE IS MY TALENT LOCATED?

8 |

82

78

74

73

73

64

60

57

55

46

#hrconnect


WHAT SALARY SHOULD WE OFFER?

9 |

#hrconnect


WHERE ARE THEY COMING FROM?

10 |

#hrconnect


WHO ARE MY COMPETITORS?

11 |

#hrconnect


ASSUMPTION BEHIND THE JOB POSTING

12 |

Screen the wrong people out. Draw the right people in.

#hrconnect


WHICH METRIC MATTERS MOST?

13 |

#hrconnect

Time to Fill

Quality of Hire Cost per Hire


WRITING A BETTER JOB POSTING

14 |

#hrconnect

© 2014 CareerBuilder© 2014 CareerBuilder15 |

• Must haves:o Clear qualifications / Skills

o Location

o Salary

o Company information

o Advancement opportunities

• Format:o Bullets over long sentences and paragraphs

o Speak directly to your audience

o No typos – deal breaker

WHAT TO INCLUDE? #hrconnect


• Every job posting receives a relevancy score based on the search conducted.

• Keyword relevancy & frequency impacts position on candidate searches.

• Job title weighted about 4 times more than any other section.

o Avoid unconventional titles like “Sales Rockstar” or “Top Performers.”

OPTIMIZE YOUR POSTINGS

For the top 3 posted job types, 61% of applications begin with a keyword search.

#hrconnect


GOOD EXAMPLE OF, UM, DIFFERENTIATION

17 |

#hrconnect


WAYFAIR

18 |

#hrconnect


YOUR POSTING IS AN AD

19 |

#hrconnect


NASA OR SPACE X

20 |

#hrconnect


Inform / Educate

SellDefine

Success Factors

Use Real

Estate Rule

K.I.S.S.

RECAP #hrconnect


QUICK TIPS

22 |

#hrconnect

• Streamline

• Create Brand Consistency

• Utilize Templates

• Auto-Repost Jobs to Save Time


MAXIMIZE EXPOSURE

23 |

#hrconnect


MAXIMIZE EXPOSURE

24 |

• Major Job Boards

• Industry/Talent Relevant Niche Sites

• Targeted Recruitment Emails

• Promote Through Social Channels

#hrconnect


HOW ONE COMPANY FOUND SUCCESS

25 |

#hrconnect


DATA DRIVEN STRATEGY

26 |

#hrconnect


DATA DRIVEN STRATEGY

27 |

#hrconnect


CLEAR MESSAGING & BRANDING

► 28 ◄

#hrconnect

28 |


KEY TAKEAWAYS

29 |

Build a Data-Driven Strategy First

Write a Job Description that Compels Candidates to Apply

Maximize Exposure to Drive Applications

#hrconnect


Keith HadleyPractice Leader, Employment BrandingCareerBuilder@keithhadley

Renee ReidClient Advocate LeadCareerBuilder

#hrconnect

Writing More Effective Job Postings

Recruiting & HR

Transcript of Writing More Effective Job Postings