Beyond Post and Pray:

Effective Job Postings for Nonprofits

Meet your presenters

During this webinar, you will learn…

✓ About data-driven job matching and how to tap into LinkedIn’s talent network

✓ How to write job descriptions that attract candidates

✓ Ways to leverage data analytics to optimize your job

✓ Which solution is best for you

✓ Information about the nonprofit discounts

How does it work?What goes into a

job posting?

Info required to post a job

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$Price

job title

job description,

desired skills

and expertise

location

How it looks when you post

clickable link to

company page

how candidates

apply

But wait, what is the rest I filled out for?

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$Price

How does it work?Job Matching 101

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Data-driven job matching 101

Job is posted on LinkedIn

Frequently used key words in the title, description, and

desired skill sets are picked up

3Those keywords, in addition to factors like location,

function and seniority are matched against the millions of

profiles on LinkedIn to find matches

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The most qualified and relevant candidates are sent the job posting

within their LinkedIn account as, “Jobs you may be interested in”

Job seekers can also search for your opportunities in LinkedIn jobs

The job poster is also sent up to 24 profiles of qualified candidates

to reach out to

Data-driven job matching 101

How does it work?Who are these great candidates?

A mix of active and passive candidates

Active Job SeekersProactively searching for a

new position

Passive CandidatesOver half of this population is open

to a new opportunity

25%Active

75%Passive

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25%Active

Socially minded individuals

Across many locations and companies

How does it work?4 steps to craft a great job

job title

job description,

desired skills

and expertise

location

Job Title

clickable link to

company page

how candidates

apply

Save creativity for the job description,

not the title

Instead of Try

Fundraising Fanatic Fundraising Coordinator

Brand Champion Social Media Specialist

Office Ninja Administrative Assistant

Membership Maven Member and Volunteer Manager

How does it work?Step 2, Job Description:

Research first, write later

job title

job description,

desired skills

and expertise

location

Job Description, Skills, Expertise

clickable link to

company page

how candidates

apply

Start with the end in mind

Run a search to research your ideal candidate

What keywords are in their summaries, volunteer activity & causes sections?

What skills and endorsements do they list?

What types of companies or organizations have they worked with?

What did they study in school?

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Jessica Smith

Over 15 years experience working at the intersection of nonprofits and corporations in various communications roles.

Particular expertise leveraging relationships and my network to build strong communications plans for my partners, focusing

both internally and externally. I have a passion for developing innovative campaigns that provide business benefit, while

enabling and empowering NGO and nonprofit organizations.

I have risen through the communications ranks from PR Associate to Vice President and have been credited with many

corporate public relations successes during that time. My diverse experience has enabled me to manage all aspects of a

company’s public profile, from developing crisis plans and roadshow decks to building global teams and producing high-

impact events.

Specialties: corporate positioning, consumer PR programs, crisis communications, product launches, executive and internal

communications, global communications, media training

Senior VP, Fidelity Development

VP, Corporate Brand Marketing

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Jessica Smith

Volunteer Experience & Causes

Causes Jessica cares about: Organizations Jessica supports:

Communications Advisory Board

Advisor – Technology Partner Network

Top Skills

Are you an experienced communications professional, looking to join an innovative and forward thinking nonprofit looking to

change the world? If so, we want you to join our SF Bay Nonprofit team.

Make an Impact

Bring positive change to the world by leading a global team in positioning this organization as a game-changer. Managing

everything from organization positioning, to crisis communications, external and internal communications and more, you will

be the lead on making our voice heard. Help save millions of lives by bringing our mission to life!

You will be set up for success if you have at least 5 years of experience with these specific skills:

• Strategic communications

• Marketing strategy

• Public speaking

• Relationship management

• Non-profit experience

How does it work?Step 3:

Highlight that impact

Highlight the position’s impact

Instead of Try

“You’ll provide compliance support for our in-

country operations.”

What does that mean?

“Your work will ensure that thousands of people can

find self-sustaining employment. As a multi-national

organization, there are many different governments

we work with – you will have the critical task of

keeping good relations with them. By ensuring

compliance with the governing entities in each of our

on-site locations, we will be able to help millions find

the means to support their familities.”

“Manage the volunteers who will drive our

organization’s mission.”

Ok, but what are you actually doing day-to-day?

“You will join a 10-person team which recruits,

motivates, and educates 75-100 volunteers to work in

the animal shelter throughout the year. Our shelter

wholly depends on volunteers; 60% of the direct

animal care time comes from volunteers. You and your

team ensure that the shelter keeps running by

conducting training sessions , coordinating volunteer

calendars, and providing updates to our volunteer and

full time staff.”

How does it work?Step 4:

Find your voice and tone

Word choice matters

Instead of Try

“Job Overview” followed by 3 paragraphs “Why Join Us?” followed by 2 sentences

Burying a drawback in a long list of “Job

Requirements”

Add a “Worst Part of the Job” sub-head

“A qualified candidates will demonstrate…” 1. Describing the attributes of an ideal team member.

“Our most impactful fundraising managers are innovative in their approaches to

engaging with donors. If you are both mission-driven and business savvy, with

a tendency to think outside the box, you’ll be a great fit.”

2. Making it personal so the right candidate thinks,

“Yes! That’s me!”

“You’ve produced cocktail parties for 50 and galas for hundreds. You know

what it takes to manage resources, budgets, timeline, and expectations to

produce a truly seamless event. From check-in logistics to lighting technicians,

you think about it all. You can deal with the unexpected and problem-solve on

the job.

3. Going for a laugh.

“Your idea of fun is making pivot tables in Excel. You are so comfortable

analyzing mountains of data that you can do it with your hands behind your

back - blindfolded.”

How does it work?Putting it together

How does it work?Put your post to work

After the writing is over, go the extra mile

✓ Follow up with the recommended candidates

✓ Share your job with your network

Prove the value of your investment using the data

analytics provided

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How does it work?Bonus: boost your

employer brand

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Create a company page to showcase your work

Home / Company Page

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A career page shows off your employer brand

Career Page

How does it work?How many hires are

you making?

Determine the best solution for your

recruitment needs….

= 30 Day Job Postings

= Nonprofit Solutions

How does it work?Nonprofit discounts

Discount information

30 Day Job Postings

Price depends on location

Full time position, 30 day job post = 50% off

Volunteer position, 30 day job post = 90% off

Nonprofit Solutions

Significant discounts available

Continual job posts (12 months)

Easy-to-use tools for managing recruiting

Access to the entire LinkedIn network

Employer brand - media & advertising

To explore additional resources for nonprofits, visit…

Take away’s

✓ Understand job matching and how to tap into LinkedIn’s talent network

✓ How to write job descriptions that attract candidates

1. Standardize title

2. Research – keywords

3. Highlight impact

4. Voice & tone

✓ Optimize your job with data analytics

✓ Build your employer brand

✓ Select a solution that is best for you

Q & A

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Thanks for joining!

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