Working Together:The Quality Sale

Training Program

Topic 1: Introduction

Ground Rules• Engage• Participate• Blackberry and mobile phone on

vibrate or off• “Parking lot”• Have fun!

3

Content1. Introduction2. Welcome Me & Find Out Why I’m

Here3. Help Me Find the Best Solution4. Exceed My Expectations5. Pulling It All Together

Icebreaker: War StoriesBest

Shopping Experience

Worst Shopping

Experience

In THE SHACK – Satisfied Customer

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Working Together Sales Approach

In THE SHACK – Working Together

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Topic 2: Welcome Me

In THE SHACK – Welcome Me

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Greet ‘em All• ½ Shack sales associates & ½ Shack customers• Associates: greet each customer & ask why

they’re here– Write down why they’re here

• Customers: share what came in for when asked– Rate the greeting on scale of 1-5

• 1 = dog meat• 3 = human• 5 = king/queen

Welcome Me Keys• Be accessible

– On the floor– Away from counter– 10 feet/10 seconds

• Warmly welcome– Smile– Make eye contact– Give your name

Welcome Situations• Ready to greet• Busy with a customer• Busy on the phone• Busy with other tasks (paperwork,

stocking, etc.)• Group greet

Topic 3: Help Me(Non-wireless)

In THE SHACK – Help MeClick on black box below to begin and pause video.

Open/Closed Questions• What brings you in the store?• Who is your wireless phone provider?• What features are important to you in a wireless phone?• Do you want the protection plan on your new MP3

player?• What kind of activities will you be doing with your MP3

player?• Do you currently own a camera?• How will you be using the camera?

In THE SHACK – Open-ended

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Help Me Keys

Listening

Listen for

Clues

In THE SHACK - ParaphraseClick on black box below to begin and pause video.

Listening Activity• Scenario 1: Customer comes in for an

MP3 player

• Scenario 2: Customer comes in for cable to connect TV to receiver

Make a Recommendation

In THE SHACK - Recommendation

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Help Me Keys

Transition to Wireless: Importance

CustomersMany customers are eligible for upgrades or need wireless service.• Let customers know about our new direction with focus on wireless

and mobility.– Establish The Shack as the place for wireless needs.– Plant a seed for future business.

You• Create opportunities to earn more compensation.

In THE SHACK – Importance of Wireless to You

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Transition to Wireless• When is the right time?

– Generally after meeting initial need• Do I need a clue to transition?

– Don’t miss a clue, but sometimes customers might not know The Shack can help, or may not have need top of mind

• How do I make the transition?– Look for linkages from other products; just ask

In THE SHACK – Transition to Wireless

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Activity: Transition to Wireless• MP3 Player• Flat screen TV• Camera• Cordless phone• Batteries• GPS

Topic 4: Help Me(Wireless)

Selling Wireless

What’s the difference between selling wireless and other SKUs?

Components of Wireless SaleHelp me find the right…• Network• Phone• Plan & features• Accessories

Help Me Keys

Wireless Form Job Aid

Collect Customer Data

Who is their current wireless provider?

How long have they had their phone?

How many active lines do they have on their account?

Who else in their family needs a phone?

Network (Carrier) Open-ended

questions

ZIP Codes to check coverage

Handset (Phone) Open-ended

questions

Type of phone narrowed

Plan & Features Narrowing

question

Accessories & ServicesOpen-ended questions

Recommendations

Value of Wireless Form Job Aid

Help Me Practice• Find a partner• Take turns as customer and store associate

• Associate Tools:– Post Paid Handsets by

Carrier Job Aid– Making the Right

Wireless Choice Job Aid

Topic 5: Go BeyondMy Expectations

In THE SHACK – Go BeyondClick on black box below to begin and pause video.

Jumpstart Activity Attach Challenge

In THE SHACK – Attach Examples

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Wrapping Up• Assumptive• Either/or• Simply ask

Reviewing Wireless• Plan• Details• Phone

Application: Go Beyond My Expectations

• Scenario A: Digital camera• Scenario B: Touch screen phone

• Ensure your sale has the following components:– Attach – create a complete solution– Wrap up the sale– Review the sale

Topic 6: Pulling ItTogether

Final Practice• Groups of 3

– Customer– Associate– Observer

• 3 Rounds

Final Practice Debrief• How did the associates do on the welcome?• Did you feel you had a good solution?

Customer? Associate?• Did the associate attach any accessories?• Did the associate initiate a wireless

conversation?• What did the associate do well?• What could the associate have done better?

Going Forward• The one big

thing I learned today…

• The thing I want to practice and improve on…

KEY PRODUCTS• Seasonal hire training focuses on five

Key Product categories and related service plans

ASSOCIATE’S MATERIALS• Workbook outlines training• Learning Plan lists all online courses

Manager can print out workbook if PCR is not processed by Associate’s first day.

Focus on People• Restructured cabinet

– Area Training Directors added• Dedicated to training

– Train the trainer– Selling skills

• Assessing the customer’s needs• Executing a complete and correct sale• Minimizing buyer’s remorse

Property & Environment• Store reset • Perfect store

– Clean & consistent– Effectively merchandised– Priced correctly

• Maintaining perfect store through Non-Negotiable Standards

Customer Service• Tools Provided

– Mystery Shop– Customer Satisfaction Survey– Customer Incident Tool

Mystery Shop Results• Greeting & engagement 87%• Determining needs &

employee knowledge 73%• Closing the sale 64%• Check out 55%• Store environment 95%• Overall 74%

Mystery Shop• Additional shops

– October 1 - December 31– Same focus:

• The customer experience– At checkout:

• Circle the receipt • Invite customer to participate

Customer Satisfaction Survey• Coupon redemption = 6.2%• RadioShack avg. redemption = 1%

Customer Satisfaction Survey

May June July August Sept# of Surveys 9,579 17,077 30,163 38,400 25,085

Overall Experience 86.9% 87% 88.8% 88.5% 88.1%

Products & Services 81.2% 81.2% 82.2% 82.3% 82.1%

Store Environment 90.7% 91.9% 91.9% 91.7% 92.1%

Employee Interaction 90.5% 90.5% 92.3% 92.1% 91.6%

Overall 87.5% 87.5% 89% 88.9% 88.4%

• Survey includes 4 key categories

Customer Incident Tool• Why does a customer contact the DM?

– To commend outstanding service– To alert you to an unresolved issue

• Handle issues at the store level – Be a hero in your customer’s eyes

Golden opportunity to DELIGHT the customer

People Strategy

• Build the capability of our people and develop the leadership pipeline to enable profitable growth in a values-based culture

The Key Enabler to Growth…Our People…

Training• Objectives

– Drive top line sales– Increase customer satisfaction– Reduce churn– Increase retention

What’s the Secret?• Fact:

Top quartile performances come from the stores and employees whosuccessfully sell wireless

Talent Development• Sales Skills• Leadership

– DMC– MIT– Experienced Manager

Onboarding– Coaching Skills

• New Associate Onboarding

• Product Knowledge

Product Knowledge• Interactive

E-learning• Manager-led

reinforcement• Job aids and

sales tools

The Shack

People are our brand!

The Shack• Hire People:

– Who have great attitudes– Who really care– Who want to do something meaningful– Who will take responsibility for our brand– Who will take ownership and be

accountable for the customer experience

What We Need From YouLEADERSHIP

The Obligation of a Great Leader is to Attract, Develop, and Retain Talent.

So…What Are YOU Going to Do to Change the Landscape?

How Will YOU Personally Make a Difference?

Q4-2009 Preparation Q4 Website launched September 28

Updated on a regular basis with product and operational information.

Available from Answers Online (under Products > Customer Promotions > Q4 Holiday Info Site).

Q4-2009All Hands Conference Call

• Scheduled for November 23– Calibrate– Energize– Sales Ready

Q4-2009• Pre-Shack Friday Weekend Specials• 25 Days of Christmas Deals• National Reward Points Incentive• Q4 Incentive…

Q4 Incentive

Boca Raton Resort & Club

Q4 Incentive• Trip: April 11 – 14, 2010• Top 2 Store Managers per Area• Top Sales Associate per Area

Q4 IncentiveOctober 1 – December 31

• Store Managers will be measured based on the below metrics, which will be combined for the final overall contest ranking.

Total Sales % Plan Delivered Postpaid Wireless PDPD Gain vs. Last Year

RSSP Attach Percentage: Absolute Value Wireless Postpaid Attach: Absolute Value

Mystery Shop Score: Absolute Value

• Sales Associates will be measured based on the below metrics, which will be combined for the final overall contest ranking.

Total Sales Dollars Total Postpaid Units Sold

RSSP Attach Rate Postpaid Wireless Attach

HOLIDAY MARKETING

IN-STORE > WINDOW TREATMENT

IN STORE > CASH WRAP

HOLIDAY APPROACH

Build Awarenes

s And Momentu

m

November

Sell, Sell, Sell

December

Attract A Line At Every Store

Black Friday

HOLIDAY MEDIA

NETWORK TV

CABLE TV

HISPANIC TV

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Q4 ONLINE SUPPORT

DIGITAL > FACEBOOK > SANTA’S LAP APP

DIGITAL > FACEBOOK > SANTA’S LAP APP

DIGITAL > FACEBOOK > SANTA’S LAP APP

NOVEMBER & DECEMBER > HOLIDAY ROP

INSERTS

BLACK FRIDAY

EVERYSTORE GETS

COVERED!

PRODUCT PRESENTATIONS

PRODUCT PRESENTATIONS• We have dozens of new products that will be

arriving between now and Thanksgiving.

• It is critical that team members familiarize themselves with our new products.

• Being able to describe features and benefits is key when making gift recommendations and closing product sales!

PRODUCT PRESENTATIONS• Store Managers are responsible for building

product knowledge within their teams.

• Be sure your team members are reading “RadioShack Today” every day and taking the Associate Training Guide courses as they are posted.

• Ask your team about new products regularly - make sure they understand the importance of staying up-to-date on new products.

PRODUCT PRESENTATIONSTo help get you, our Managers, familiar with some of the newest products and services, we will now review seven key merchandise categories:

– Post-Paid Wireless– Services– Digital Imaging– Home Automation– GPS– Toys– Accessories

POST-PAID WIRELESSOctober 2009 Managers Meeting

Hot New Phones for Q4• We have several exciting new handsets

arriving in October and November to help us drive Q4 Wireless sales.

• Today, we will look at three of the hottest new phones!

Motorola Cliq– Sales begin November 2nd!

– Google Android operating system with

integrated MOTOBLUR

– 3.1’’ touch display with slide out QWERTY

keyboard

– Personal and corporate e-mail, calendar,

contacts, social networking sync

– 5MP Camera with auto-focus

– 2GB microSD card included

– $179.99 with 2-year new activation

The Key To Selling the Cliq is Understanding MOTOBLUR

• MOTOBLUR is an innovative solution that manages and integrates communications – from work e-mail to social networking activity – on your CLIQ.

• Updates to contacts, social networking posts, messages, photos and more are streamed together and synced from sources including (but not limited to) Facebook®, Twitter™, MySpace®, Gmail™, Yahoo! Mail, etc.

The Key To Selling the Cliq is Understanding MOTOBLUR

• Pushes updates to corporate e-mail, calendar, and contacts via Microsoft Exchange.

• MOTOBLUR automatically delivers these updates to the home screen in easy-to-view streams so there is no need to open and close different mobile applications, or log-in to keep up with the latest content.

• Customizable widgets to get instant access to news, weather, sports, entertainment, and more, that feed live to your home screen.

LG Arena

• 3-inch full touch screen display• 5 MP Camera with Auto Focus• MediaFLO Mobile TV• Wi-Fi• Internal 8GB memory

expandable up to 32GB via microSD card slot.

• TV-Out

• Est. Launch: 11/16• Est. SRP: $149.99 activated

LG ArenaClick on box below to begin and pause video.

Sprint Palm Pixi• Hot follow up to the Palm Pre

• Expected in stores on November 15th – will be available side-by-side with Palm Pre for holidays!

• New ultra slim design with dedicated QWERTY keybaord (not a slide out)

• 2 MP Camera with LED flash – upload photos to photobucket or facebook.

• Download and play music

• Runs Palm WebOS for outstanding user experience

The Key To Selling the Pixi is Understanding Palm WebOS

Palm webOS is designed with customers in mind…

•Palm Synergy •Combined Messaging•Layered Calendars•Personal and Work Email •Palm OS Apps•Palm Services

Q4 Selling Services

October 2009 Managers Meeting

Expanded Services Line UpIn addition to traditional services like:

– RadioShack Service Plans– RadioShack Answers Plus– Sprint Bill Payment– Green Dot Prepaid Credit Cards– No Contract Airtime Refills

You also have exciting new offers for customers this holiday season!

Why Sell Services?Services are a win-win solution for customers and for your store:

– Customers get the extra support / assistance they need to enjoy their product purchase.

– Customer sees RadioShack as offering Complete Solutions and Expert Advice – two key parts of our brand message.

– Associate conversation with customer is more detailed – giving you the chance to uncover other needs or sales opportunities.

– Increased store revenue and profit dollars on each service sale!

AT&T ConnecTech

AT&T ConnecTech Service• Launched in early September

• Lets stores sell support services for computers, networking, and AV products

• Win for customer – expert installation, set-up, and support service in their home!

• Win for store – better customer service, fewer support questions from customers, store earns profit on every sale

AT&T ConnecTech ServiceConnecTech Service Options Include:

• TV installation and Set-Up

• Home Theater Set-Up

• Computer Set-Up

• Network Set-Up (including gaming consoles and non-PC devices)

• Telephone support

AT&T ConnecTech Service• Easy Sales Process:

– Use the customer brochure and the ConnecTech site (ANSO > Services > ATT ConnecTech) to find the right service package for the customer.

– Sell the appropriate Service SKU on POS to get a ConnecTech PIN.

– Enter the PIN into the ConnecTech site and schedule a service appointment for customer.

AT&T ConnecTech Service• ConnecTech will be advertised throughout the 4th

Quarter.

• This service gives you outstanding add-on opportunities – plus you can even offer the service to customer who bought their desktop or big screen TV at another retailer.

• If you have team members who need help understanding ConnecTech, ask your AT&T Rep to help familiarize them with the program.

Technology Trade-In

Technology Trade-In• Help your customers save even more this holiday

season by telling them about our Trade-In program.

• According to industry surveys, the average household has 15 electronic devices in the home.

• This represents tens of billions in trade-in value… and currently, RadioShack is the only national retailer with an in-store instant gift card trade-in program.

Technology Trade-InThe Trade-In Program…

– Gets additional revenue in your store (140% of gift card value gets spent)

– Is green…all items are repurposed or recycled responsibly

– Makes upgrading to new technology easier and less expensive

– Is simple and convenient for Associates and customers

Technology Trade-In• Which type of product is the most frequently

traded-in?

• ANSWER: Wireless Phones!

• Customers almost always have their old phone on them when buying a new phone.

• Offering the trade in program helps them save money on their new phone … or to buy the service plan and accessories!

Technology Trade-In• Easy Sales Process:

– Use the Trade-In Site (ANSO > Services > Customer Product Trade In) to determine the value of the customer’s device.

– Print out the Trade In Sheet and write a POS ticket to generate the gift card.

– Apply the gift card to a new sales ticket – it can be used in-store immediately!

– Once the trade is complete, send the device into the collection center to receive proper credit for the cost of the gift card.

• You can now accept up to five items per customer in a single visit!

Team Take-Aways• The key to selling services is practice. They are

easy to offer … once you have done it a few times.

• Have each member of your team practice offering a service through a role play exercise.

• Challenge each team member to offer the Trade In program on every wireless upgrade sale.

Digital ImagingOctober 2009 Managers Meeting

Hot Digital Cameras for Q4

Exclusive Hot Casio Bundle• EXCLUSIVE RadioShack

Bundle includes Camera, case & lanyard

• 10 Megapixels

• 3X Optical Zoom

• 2.5” LCD Screen size

• Image stabilization

• Face Detection

• SD/SDHC Media card up to 8GB

• Rechargeable battery Casio EX-Z33Black bundle -- 16-1008Pink bundle -- 16-1009 $119.99 each

Exclusive Red Olympus Camera• EXCLUSIVE Red Color for

RadioShack

• 12 Megapixels

• 7X Optical Zoom

• 2.7” LCD Screen size

• Image stabilization

• Panorama Stitching

• SD/SDHC Media card up to 8GB

• Rechargeable batteryOlympus Stylus 7010 16-1007 $199.99

Best Featured Entry Level Olympus Camera

• 12 Megapixels

• 5X Optical Zoom

• 2.7” LCD Screen size

• Image Stabilization

• Face Detection

• xD/MicroSD Media card up to 8GB

• Rechargeable battery Olympus FE-46 16-1006 $ 99.99

Exclusive Red Sanyo HD Dual Camcorder

• EXCLUSIVE Red Color for RadioShack

• 10 Megapixels

• 5X Optical Zoom

• 3” LCD Screen size

• Image stabilization

• Face Detection

• HD Video

• SD/SDHC Media card

• Rechargeable battery

Sanyo VPC-CG10R HD Dual Camcorder 16-847 $199.99

Cool 120 minute HD Camcorder• 120 minute camcorder

• 2Megapixels

• 2” LCD Screen size

• HD Video

• 8GB Internal Memory

• AA Rechargeable Battery Pack thru USB

• Small enough to slide easily into your shirt pocket

Flip Ultra HD Camcorder 16-1014 $199.99

Help customers show off their great photos

Recommend a digital photo frame!

Gigaware 7” Digital Photo Frame

• 7” Analog Panel with real wood frame

• 16:9 aspect ratio – Widescreen display

• 4-in-1 (MS/SD/MMC/XD) Card Slot – supports up to 8GB Card

• 16GB Built-in flash memory

• Screen Resolution: 480X234 16-0952 $ 59.99

Gigaware 8” Digital Photo Frame

• 8” Analog Panel with real wood frame

• 4:3 aspect ratio

• 4-in-1 (MS/SD/MMC/XD) Card Slot – supports up to 8GB Card

• 16GB Built-in flash memory

• Remote Control

• Screen Resolution: 800X600 16-0953 $ 79.99

Remember the Memory!• Offer a complete solution by attaching a memory card to the sale!

• How much memory does a customer need? Here are some examples of what different memory cards can do:

Home AutomationOctober 2009 Managers Meeting

What is Home Automation at RadioShack?

• RadioShack is introducing a line of home automation products that works with Z-Wave technology and allows for customization of each customer’s Home Automation system.

– The Schlage product line offers home security & climate control for your home. Schlage LiNK is an intelligent, Internet-enabled home security interface that is easy to use.

– The GE lighting and appliance products can be used with the Schlage interface or independently with a GE remote.

• Z-Wave is:– A wireless mesh network that communicates via low-power radio

waves• Devices route & relay command signals• Wi-Fi, Bluetooth & cordless phone friendly• Certified devices work together regardless of brand

– Simple to use– Modular – buy additional products as you need them– Affordable– DIY friendly (Do-it-Yourself)– Versatile – add up to 232 devices– Secure – each device has a unique address that cannot be

activated by your neighbor’s Z-Wave controller

Why Z-Wave technology?

Four Ways to Use Z-Wave• Stand Alone - one device at a time

• Group - turn ON or OFF multiple devices with a single command

• Scene - establish preset brightness levels for multiple Z-Wave controlled lights & control them with one button

• Event - action at a specific time with a specific day or everyday. Can be set up to control an individual device, a group or a scene

How Home Automation helps your customer

• Safety & Security– Allow access to the home– Remotely monitor activities– Schedule automatic lighting– Control wireless remote deadbolts

• Home Energy Management & Automation– Dim lights in a theatre room– React to daylight & only turn on necessary lighting– Control appliances remotely– Adjust heating and cooling systems– HVAC & thermostat programmable zones & alert

capabilities.

Benefits of Home Automation• Save money on energy costs by scheduling your HVAC

for different temperatures at different times.

• Add security to your home with cameras and locks that can be monitored remotely.

• Save money on electrical expenses by scheduling lights to turn off when they are not needed.

• Keep track of when your children leave and arrive home.

• Add convenience by turning on groups of electrical components with one push of a button.

Team Take-Aways• All Associates were to have completed the

Answers Online Home Automation Training in September.

• Home Automation is a great example to use when practicing add-on selling.

• Have your Associates role play a Home Automation sales presentation – see how many add-ons can they suggest during the sale?

GPSOctober 2009 Managers Meeting

Awesome GPS Units for Q4

Exclusive MIO GPS• EXCLUSIVE

• 3.5” & 4.3” Screen

• Text-to-Speech

• 50 states & Puerto Rico

• Rubberized, non-skid back for easy handling

• Touchscreens with reduced glare

• Lane Guidance

• Predicative keyword search

• 4 million POI’s

MIOM300 -- 20-385M400 -- 20-518

$119.99/149.99

Garmin GPS w/ Real Time Traffic • 4.3” Screen

• Text-to-Speech

• Bluetooth Hands free Compatible

• Integrated Traffic Receiver

• 50 States plus Puerto Rico & Canada

• Pedestrian Mode

• Lifetime of free traffic updates

• Expansion SD Card Slot

• Almost 6 million POI’s

• 4 hr battery lifeGarmin Nuvi 265WT 20-385 $269.99

TomTom XL 330S • 4.3” Screen

• Text-to-Speech

• 50 States plus Puerto Rico & Canada

• TomTom Map Share Technology

• 3 hr battery life

TomTom XL330S 20-250 $199.99

TomTom XL340S w/ Advanced Navigation

• 4.3” Screen

• Text-to-Speech

• 50 States plus Puerto Rico & Canada

• 24/7 IQ/Routes Technology

• Advanced Lane Guidance

• TomTom Map Share Technology

• 3 hr battery lifeTomTom XL340S 20-453 $249.99

TomTom XXL 530S w/ IQ Routes Technology

• 5” Screen for better view

• Text-to-Speech

• 50 States & Canada

• 24/7 IQ/Routes Technology

• Advanced Lane Guidance

• TomTom Map Share Technology

• 3 hr Battery LifeTomTom XXL 530S 20-541 $279.99

HOLIDAY TOY PREVIEW

October 2009 Managers Meeting

Q4 Toy Sales• Toy sales increase substantially for the holiday gift giving season.

• Since the departure of KB Toys, many malls no longer have toy stores within the mall.

• This year, RadioShack is well positioned to help meet customer toy demand with some exciting new toy products.

• Toys will arrive throughout the months of October and November (prior to Thanksgiving).

• Here’s a quick preview of some of the upcoming toy line…

NASCAR Toys

NASCAR Zipbots (2 pack)Tony Stewart and Dale Earnhardt Jr. or Jimmie Johnson and Jeff Gordon60-528/60-529$9.99• Unique bristle-based locomotion• Features your favorite NASCAR drivers• Includes bonus race track

NASCAR Zipbots (single packs) 60-548/60-549/60-550/60-551$5.99• Unique bristle-based locomotion• Choose from Dale Earnhardt, Jr., Jimmie Johnson, Tony Stewart, and Jeff Gordon (or collect them all).

Toys

Secret Sign In Journal60-543$24.99 Use your finger to draw your secret sign or symbol on the touch recognition pad to magically open the journal

Art-Titude RC Car w/ Doll60-542$39.99Black and white graphics you color in yourself. Environmentally friendly hybrid car design

Jammaz Guitar60-544$19.993 ways to play: push the frets, strum the strings, move the whammy bar

WowWee RC ToysWowWee T-Rex60-532$49.99

This remote control interactive beast stomps around defying anything in his path with his realistic walking motion.

Complete with a bone shaped IR remote controller.

New Bright RC Toys- World’s Largest Radio Control Toy Manufacturer -

60-560$69.991:8 Jeep Unlimited

60-563 $49.991:10 Red Corvette

60-561$79.991:8 Mighty Monster RadioXTRM Buggy

60-486$49.99RadioXTRM Boat

HEXBUGS Toys

SmallHEXBUG Inchworm w/ remote60-405$16.99

SmallerHEXBUG Ant60-497$9.99

SmallestHEXBUG Nano60-577$7.99

RC AIR TOYSMosquito M.A.V.60-575$39.99

Micro Aerial Vehicle – measuring only 2.5 inches tall, 4 inches long, with a rotor diameter of 3.5 inches.

Precise, indoor RC Helicopter

DANBAR RC Toys

Lunar Rescue Team Stunt RC60-564$19.99

Amazing stunts

Flashing LED lighted wheels

Great entry level RC for younger children

DANBAR Lunar Rescue RCClick on box below to begin and pause video.

DANBAR RC ToysKnight Hawk60-566$59.99

Wide-range precision control.

Ultimate maneuverability

3-Channel Remote

DANBAR KNIGHT HAWK

Click on box below to begin and pause video.

DON’T FORGET THE BATTERIES!!• Batteries are a natural add-on for most toy sales.

• Remind Associates – plenty of fresh batteries with a gift means you can start playing right away.

• Once you attach batteries, be sure to ask what other gifts might also need batteries… help the customer remember all their battery needs.

Accessorizing The SaleOctober 2009 Managers Meeting

Accessory Opportunities• RadioShack is THE place for accessories:

– Associates offer customers complete solutions, not just end products… recommending the accessories needed to fully enjoy each device.

– Associates can help customers find the right accessories to optimize the products bought from other retailers.

The Importance of Attach• Customers need accessories to enjoy their

products.

• Customers rely on RadioShack Associates to educate them on what they need to make products work the way they want.

• Attaching Accessories also benefits the store – increasing sales and profits – and the Associate – increasing earnings.

Here are (just a few) great add-ons

to recommend this holiday season!

Wireless Phones

Attaching to Wireless• BlueTooth – Headsets

and Visor Speakerphones with promotions running in every ad through December!

• Point Mobl CLAs – First product in our new Exclusive national brand of wireless accessories! High quality, high profit – great low customer price!

Attaching to WirelessStarter Kits - Micro and Mini USB• Car Charger• Universal Screen Protectors• Screen Wipe w/Storage• All in Same Box (One SKU)• Total Value $41.99

Only $29.99COMING SOON!

iPods and MP3

Attaching to Music Players• iPod Speaker Dock

• Audio input jack and cable

• Removable wireless Speakers– Individual Volume Controls– Built-in 6 hour rechargeable

batteries

• Includes Remote

SKU# 400-0285

Attaching to Music Players

iPhone/iPod Rapid Charger• Retractable 30-pin charger• USB port for other device• Folding Prongs

– SKU# 120-0636

Computers

• Retractable Cable• USB Bus-powered• Perfect attach for Netbooks

– SKU# 26-1535 Grey– SKU# 26-1536 Red– SKU# 26-1537 Blue

Attaching to Computers

4 Port USB 2.0 Travel Hubs • Crisp image quality

• Built-in Mic• Plug and play• Notebook or Desktop

– SKU# 25-1176 Grey– SKU# 25-1178 Red– SKU# 25-1177 Blue

1.3MP Webcams

• Projects an image up to 50”• VGA and A/V Connections

– Playback off of many devices:• Computer• Portable DVD• Game Console• iPod with A/V cable

SKU# 250-1198 Micro Projector• Launches near Black Friday

3.5"L x 3"W x 1.75"H

3.0” 3.5”

1.75”

Attaching to Computers

CA Software

• Anti-virus, internet security, PC tune-up and more!

• Available for notebooks or netbooks

• Attach to EVERY computer sale – do not let customers leave their computer unprotected!

• “Free with computer purchase” offer returns in Q4 – Attach to EVERY computer sale!

Attaching To Computers

A / V Products

Attaching to A / V Products

AUVIO HDMI Cables

• Continuous Shielding

• Easy-Grip Connectors

• Optiflex™ Technology

• Featuring new lengths: 3 foot, 6 foot, 12 foot, 20 foot

• Competitive Retails: Starting at $34.99

AUVIO Surge Protection

• 11 outlets / 3150 joules• $250K connected guarantee• Child safety covers• 4 outlets with large adapter

spacing• Minimizes standby power draw

Attaching to A / V Products• LEVEL MOUNTS

by Elexa

– New line of mounts replacing Omni-Mount

– Includes built-in level and studfinder

– Online tutorials for customers and 24/7 customer phone support (English and Spanish)

– Key product features right on box for easy sales presentation

ATTACHING JOB AID• Monster will be

providing each store with 10 sets of attaching job aids that focus on A/V, Power, and more.

• These will arrive in late October as part of a POP Kit.

Team Take-Aways• Attaching isn’t a one-time activity, it’s a key part

of every sales presentation. Associates need to practice this behavior until it becomes habit.

• Role plays are great ways to help Associates get comfortable with discussing accessories.

• Have fun as you train – make a game out of attach – see which team member can come up with the most attach suggestions for an end product!