Always present a united front to our stakeholders, telling a single M&A story

http://vimeo.com/40290510

Once Upon a Time

• Brand Marketing presented a brief that highlights a ‘Shakespear Season’ for Summer of 2012

• Working with all departments to sell in the wonderful creative idea

• Great ideas and a conceptual route aimed at getting younger people involved in the ‘season’

• Trail made over 4 working days at a huge cost

No…. The Head of Vision is fuming he hates it and suggested we pull it and pull the whole campaign.

Everyone is happy, right??

• Everyone UNITES to tell a single story

• He backs down, it goes on air and the season does very well………………as it is being tracked by the mar comms tracker team.