Post on 26-Jul-2015
Twitter for your personal brand
Twitter as a brand marketing tool
Things you didn’t know about Twitter
Why Twitter Matters
Twitter for your personal brand
Use professional/artistic photos that represent youThink about how to showcase your designs or personality
Tweet about what you said you wouldMix in other topics, but curate majority of
content that relates to your bio
Create a solid bio that tells people what to expectTalk about your skills, business and why you’re great
Why Twitter Matters
Creating your community
Find the leaders in your industry & follow themPeople, publications, clubs, associations
Why Twitter Matters
Search for blog lists to get you started!
Creating your community
Find the peers in your industry & follow themAsk for opinions, troubleshoot issues, get inspiration
People following you
People you
follow
Fans InspirationFriends/
peers
Why Twitter Matters
Creating your community
Make lists and collections to focus your time on Twitter
List ideas:Design InspirationIndustry leaders
Competition (private)Potential Employers (private)
ClientsClient Leads (private)
Why Twitter Matters
Creating your community
Make lists and collections to focus your time on Twitter
Collection ideas:Tweets of recent work
Client TestimonialsTweets that cover a certain topic
(Tweetdeck only)
Why Twitter Matters
Managing Twitter for a Brand
Why Twitter Matters
Create eye-catching, branded images for your accountwith accurate dimensions from templates
Managing Twitter for a Brand
Why Twitter Matters
Get inspiration from brands on Twitter in your industry
Managing Twitter for a Brand
Why Twitter Matters
Create a background image for when users view an individual tweet
Make sure content of image is shown
on left and/or right side of tweet!
@bucks
Managing Twitter for a Brand
Why Twitter Matters
Create graphics for postssupport campaigns, drive product sales, increase event awareness
Managing Twitter for a Brand
Work with website managers to create Twitter cardsrich photos, videos and media to drive more traffic
& get more advanced analytics
Why Twitter Matters
Managing Twitter for a Brand
Create graphics specific for Twitter ads
Twitter will resize images, maintaining original aspect ratio to fit the following sizes:
• Web: maximum height of 375px, maximum width of 435px
• Mobile (non-retina displays): maximum height of 375px, maximum width of 280px
• Mobile (retina displays): maximum height of 750px, maximum width of 560px
Why Twitter Matters
Things you might not know
Even personal accounts can use analytics to get insights on followers & tweet performance
Why Twitter Matters
Things you might not know
Create Tailored Audiences for ad campaigns
However: To respect user privacy, the list must match more than 500 people on Twitter for it to be usable in your campaigns. To reach this minimum size requirement, most lists have several thousand or more entries.
Why Twitter Matters
Things you might not know
Twitter Tools to know (and love)
TweetdeckListening/monitoring,
custom feeds, collections, pre-scheduling
HootsuiteListening/monitoring,
custom feeds, pre-scheduling
Bit.lyLink shortening tool
TwitshotPulls photos from websites
BufferAppScheduling tool to avoid high
volume tweets
TweriodAnalyzes accounts to find peak
audience times
SnapbirdSearches Twitter history of
specific account
Why Twitter Matters
Things you might not know
Finding/Removing fake followers
Fakers app
Fakefollowers
TwitterAudit
Why Twitter Matters