Twitter 101 Workshop for Public Relations and Marketing Professionals

Twitter 101

PROPRIETARY & CONFIDENTIAL 6/2/2009Affect Strategies

Sandra Fathi

President, Affect Strategies

PRSA-NY Workshop, June 1,2009, New York

What: Microblogging

»Blogging in short form

»Similar to texting


»Ability to send and receive messages

»Ability to follow and be followed

»Archive information

»Multiple delivery mechanisms

»Conversations and interactivity

Twitter


How: Microblogging: Twitter


Image Source: Caroline-Middlebrook.com

Plurk


Jaiku


Yammer


A Little Birdie is Born

»Side project of Jack Dorsey’s in March

2006 while at Obvious


Twitter coTwitter coTwitter coTwitter co----founders founders founders founders Evan Williams, Jack Evan Williams, Jack Evan Williams, Jack Evan Williams, Jack Dorsey, and Biz Dorsey, and Biz Dorsey, and Biz Dorsey, and Biz Stone.Stone.Stone.Stone.

2006 while at Obvious

»Prototype within 2 weeks

»Public launch in Aug 2006

»Twitter Inc. May 2007

Twitter Traffic


Twitter vs. Facebook vs. YouTube vs. LinkedIn


Tweet Stats

75% of Twitter users joined in 2009*

10,000 new accounts opened per day

PROPRIETARY & CONFIDENTIAL

35% of Twitter users have 10 followers or less

9% of Twitter users follow no one at all

Strong correlation between number of people you follow

and number that follow you

Source: Hubspot ‘State of Twittersphere Dec. 2009’

6/2/2009Affect Strategies

10 Reasons to Tweet

1. Generate Awareness

2. Seek & Create Media Opportunities

3. Foster Customer Loyalty

4. Launch Viral Marketing Campaigns


4. Launch Viral Marketing Campaigns

5. Manage Reputations

6. Promote Products and Services

7. Network with Customers

8. Extend Event Participation

9. Monitor Trends & Breaking News

10. Recruiting

Twitter: Components of an Account


The Tweet is Born


The Basics

Tweet: Message – 140 Characters

Twitter Handle: @sandrafathi

Retweet (RT): Resending a message from


Retweet (RT): Resending a message from someone else to your followers

Message: Direct message (private) from one Twitterer to another

Nudge: Prompt someone to Tweet

Hashtag: #eventname Easy search for events/topic


Finding Friends

Search for people

Search for keywords

Search for geography


Search for geography

Import contacts

Follow who your friends follow

#Fridayfollow

Third-party applications


Twitterverse


Desktop App: TweetDeck


Web-based App:HootSuite


Twitter Drives Traffic:TechAffect.com


Rules of Engagement

»Why are you tweeting?

»Do you have an agenda?


»Who are you listening to?

»Why are your talking to?

»Do they care?

»How will you keep them engaged?

»How are you leveraging your Twitter activity?

Media on Twitter

www.wefollow.com

www.journalisttweets.com

http://prsarahevans.com/mediaontwitter/


http://prsarahevans.com/mediaontwitter/

www.vocus.com (paid)


Twitter Guides: Mashable


Twitter Guides II

Brian Solis: PR 2.0http://www.briansolis.com/2008/10/twitter-tools-for-community-and.htm

Pistacio Consulting: Twitter for Business


Pistacio Consulting: Twitter for Businesshttp://www.pistacioconsulting.com

Affect Strategies: 10 Reasons Why You Need to Tweethttp://www.affectstrategies.com/main.php?page=pr_twitter

Caroline Middlebrook: The Big Juicy Twitter Guidehttp://www.caroline-middlebrook.com/blog/twitter-guide/

Contact Information & Resources:

Sandra [email protected] 398 9680


212 398 9680

web: www.affectstrategies.comblog: www.techaffect.comtwitter: @sandrafathilinkedIn, facebook: Sandra Fathi

Twitter 101 Workshop for Public Relations and Marketing Professionals

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Transcript of Twitter 101 Workshop for Public Relations and Marketing Professionals