Why Twitter Matters... for Professionals in Graphic Design

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Why Twitter Matters …to Professionals in Graphic Design

Transcript of Why Twitter Matters... for Professionals in Graphic Design

Why Twitter Matters…to Professionalsin Graphic Design

Twitter for your personal brand

Twitter as a brand marketing tool

Things you didn’t know about Twitter

Why Twitter Matters

Twitter for your personal brand

Use professional/artistic photos that represent youThink about how to showcase your designs or personality

Tweet about what you said you wouldMix in other topics, but curate majority of

content that relates to your bio

Create a solid bio that tells people what to expectTalk about your skills, business and why you’re great

Why Twitter Matters

Creating your community

Find the leaders in your industry & follow themPeople, publications, clubs, associations

Why Twitter Matters

Search for blog lists to get you started!

Creating your community

Find the peers in your industry & follow themAsk for opinions, troubleshoot issues, get inspiration

People following you

People you

follow

Fans InspirationFriends/

peers

Why Twitter Matters

Creating your community

Make lists and collections to focus your time on Twitter

List ideas:Design InspirationIndustry leaders

Competition (private)Potential Employers (private)

ClientsClient Leads (private)

Why Twitter Matters

Creating your community

Make lists and collections to focus your time on Twitter

Collection ideas:Tweets of recent work

Client TestimonialsTweets that cover a certain topic

(Tweetdeck only)

Why Twitter Matters

Finding work on Twitter

Use the search bar or search.twitter.com

Why Twitter Matters

Managing Twitter for a Brand

Infographic from Fast Company

Why Twitter Matters

Managing Twitter for a Brand

Why Twitter Matters

Create eye-catching, branded images for your accountwith accurate dimensions from templates

Managing Twitter for a Brand

Why Twitter Matters

Get inspiration from brands on Twitter in your industry

Managing Twitter for a Brand

Why Twitter Matters

Create a background image for when users view an individual tweet

Make sure content of image is shown

on left and/or right side of tweet!

@bucks

Managing Twitter for a Brand

Why Twitter Matters

Create graphics for postssupport campaigns, drive product sales, increase event awareness

Managing Twitter for a Brand

Work with website managers to create Twitter cardsrich photos, videos and media to drive more traffic

& get more advanced analytics

Why Twitter Matters

Managing Twitter for a Brand

Create graphics specific for Twitter ads

Twitter will resize images, maintaining original aspect ratio to fit the following sizes:

• Web: maximum height of 375px, maximum width of 435px

• Mobile (non-retina displays): maximum height of 375px, maximum width of 280px

• Mobile (retina displays): maximum height of 750px, maximum width of 560px

Why Twitter Matters

Things you might not know

Even personal accounts can use analytics to get insights on followers & tweet performance

Why Twitter Matters

Things you might not know

Why Twitter Matters

Things you might not know

Create Tailored Audiences for ad campaigns

However: To respect user privacy, the list must match more than 500 people on Twitter for it to be usable in your campaigns. To reach this minimum size requirement, most lists have several thousand or more entries.

Why Twitter Matters

Things you might not know

Twitter Tools to know (and love)

TweetdeckListening/monitoring,

custom feeds, collections, pre-scheduling

HootsuiteListening/monitoring,

custom feeds, pre-scheduling

Bit.lyLink shortening tool

TwitshotPulls photos from websites

BufferAppScheduling tool to avoid high

volume tweets

TweriodAnalyzes accounts to find peak

audience times

SnapbirdSearches Twitter history of

specific account

Why Twitter Matters

Things you might not know

Finding/Removing fake followers

Fakers app

Fakefollowers

TwitterAudit

Why Twitter Matters

Why Twitter Matters…to Professionalsin Graphic Design