Keep your eyes open for the upcoming 2015 Festive Insights paper from Experian Marketing Services for more including predictions, recommendations and takeaways.

For more information visit www.experian.co.uk/marketingservices

Data taken from Experian’s Hitwise intelligence tool in conjunction with Experian’s Mosaic segmentation tool.

FESTIVE

For retailers

WHO SHOPS WHERE AT CHRISTMAS?

BLACK FRIDAY, CYBER MONDAY AND MANIC MONDAY

BOXING DAY & NEW YEAR’S DAY

Christmas is an incredibly important time for retail marketers.

Based on data from last year here’s a brief look at the types of people more likely to shop in the early

sales compared to the later ones.

More likely to have the following attributes>>>>

>>>>

Mid range salaries or

affluent (£50k+)

Receptive to email marketing comms

and promotions

Early majority for tech

adoption

Suburban or residential

locations, less likely to live in cities

Most likely to visit Sports, Automotive

and Retail sites

Family

Aged between 36-65

Facebook users

Regular consumers of

content on devices

A City

Prosperity

B Prestige Positions

N Urban

Cohesion

More likely to have the following attributes>>>>

>>>>

Less likely to have kids

Early technology

adopters

High consumers

of videos and content

Twitter users

Receptive to comms via email and

smartphonesLiving in urban locations – easy access to shops

Most likely to visit Entertainment, Lifestyle and

Food and Beverage

sites

Mixture of young and old

consumers (26-35 and 56-65)

Do you know your audience? Where they shop? When they shop?

Mosaic classifications more likely to be:

Mosaic classifications more likely to be:

GDomesticSuccess

FSuburban

StabilityBPrestige Positions

CCountry

Living

INSIGHTS