Post on 06-May-2015
description
What we should take for granted in online communities
The building blocks of Distributed Social Networking (DiSo)
Presented at Community 2.0 by Chris MessinaLas Vegas, May 14, 2008
Overview
Overview
• My background
Overview
• My background
• Enemies of social networking
Overview
• My background
• Enemies of social networking
• Why were the silos built?
Overview
• My background
• Enemies of social networking
• Why were the silos built?
• The web citizen
Overview
• My background
• Enemies of social networking
• Why were the silos built?
• The web citizen
• The building blocks
Overview
• My background
• Enemies of social networking
• Why were the silos built?
• The web citizen
• The building blocks
• The DiSo Project
My background
CivicSpaceA network of grassroots political organizing sites
Spread FirefoxA vast collective of volunteer marketers
BarCampA worldwide community around unstructured events
FlockA browser for the distributed social web
CoworkingA loose network of shared workspaces
Citizen AgencyConsultancy focused on community “in-reach” marketing
DiSo ProjectOpen source, distributed social networking infrastructure
Spot the trend?
The Starfish and the SpiderThe Unstoppable Power of Leaderless Organizations
Enemies of social networking
Source: groundswell.forrester.com
Participating
Consuming
Source: groundswell.forrester.com
Participating
Consuming
Source: groundswell.forrester.com
Participating
Consuming
Enemy No 1.
Signing up for a new account
Enemy No 2.
Adding friends
Enemy No 2½.
Inviting friends
✖
✔
Enemy No 3.
Profiling-filling, linking your services
Satisfaction
Satisfaction
FriendFeed
Enemy No 4.
multiplying inboxes & BACN
“Email you want, but not right now.”
Enemy No 5.
Finding & joining your groups
Viddler
Enemy No 6.
Duplicating content
10 Interesting Things I Learned About Ansel Adamsby Thomas Hawk, Some rights reserved.
Copyright © 2008, Six Apart
Why were thesilos built?
All about the niches bitches!
bands
college students
professionals
Then niche sites traded focus to serve “everyone”:(
everyone!
everyone!
everyone! (w/ a job)
System-centric design
System-centric value
Source: Le Monde
Source: Mick Hagen (mickhagen.com)
Users are not the same thing as customers!
The web citizen
the web citizenhas identity
the web citizenhas provenance
the web citizenhas friends
the web citizenhas enemies
the web citizenhas agency
The building blocks
Activities
noun verb noun [context]
Chris tweeted Niches bitches! from SMS
Chris bought 300 from Amazon.com
FriendFeed
Contacts, friends & identity
Dopplr
Pownce
Google Friend Connect
Messaging & notifications
Brightkite
Permissions
Basecamp
Plaxo Pulse
Flickr & Yahoo! Mash
Brightkite
Fire Eagle & Dopplr
Groupings
barackobama.com
Upcoming
The DiSo Project
More...
http://diso-project.org
http://groups.google.com/group/diso-project http://diso.googlecode.com http://ma.gnolia.com/groups/diso http://flickr.com/groups/disohttp://slideshare.net/group/diso
Me
http://factoryjoe.com
http://twitter.com/factoryjoehttp://flickr.com/photos/factoryjoehttp://citizenagency.com
Me
http://factoryjoe.com
http://twitter.com/factoryjoehttp://flickr.com/photos/factoryjoehttp://citizenagency.comhttp://vidoop.com
End.
Neural network images by Mark Miller