Post on 13-Apr-2017
What Is Inbound Marketing?
Customer Buying Habits
Rapid rise & evolution of the
Internet customer buying
habits are changing faster
than ever
Promoting Your Business
Business owners are switching
over to inbound marketing
from traditional outbound
marketing for more efficiency
& lower costs
Inbound Marketing
Inbound marketing is promoting
a business using quality content
in many formats, along with
SEO tactics, social media
marketing, and other forms of
content marketing
Inbound Marketing
This method focuses on
providing great content to
the potential buyer
through the stages of the
buying process
Inbound Marketing
Inbound marketing tactics seek
to earn attention & interest of
the customer, and doesn’t want
to push any product or service
onto the customer
Main Components of Inbound Marketing
Content
The key of any inbound
marketing campaign
The main tool to attract
potential customers to your
website & your business
Main Components of Inbound Marketing
Search Engine Optimisation
(SEO)
Make it easier for potential
customers to find your
content & encourage them to
purchase from your business
Main Components of Inbound Marketing
Social Media
Helps to intensify & magnify
the impact of your content
Main Goals
“… naturally attract inbound
traffic that the business can
use to convert, close, and
delight over time”
Advantages
Helps the business to
talk to the people
who have given them
the permission to talk
Advantages
Enable the business to
tell their story in a
holistic, and educational
manner on the business’s
own distribution platform
Advantages
Quantifiable metrics
Increase business’s ROI
Expand the scope of
distribution channels
Want more info on
inbound marketing?
Click This!
Need help with digital marketing
planning for your business?
Hotpink Websites
http://www.hotpinkwebsites.com.au/