Layar Webinar, 5th June 2014

GEORGIA DIACONESCUInteractive Print Consultant

MAXIMILIAN BIEDERMANNSales & Marketing Associate

TODAY’S SETUP

● 45 minute presentation● Questions via GoToWebinar “question box”

● Get this deck, the recording of this webinar and an industry overview, tomorrow at www.layar.com/advertising

● Part of the Layar in Business Webinar Series

AGENDA

● Introduction & about Layar

● Layar & Advertising

● AR in Advertising: Ingredients

● Examples

● Layar Creative Studio

● Product Walkthrough

● Questions and Answers

About Augmented Reality

1992 - Tom Caudell and David Mizell coin the term “Augmented Reality”

1968

Ivan Sutherland

1984

The Terminator heads-up display

LAYAR

2009

With the advent of

smartphones with a camera

and a digital compass,

LAYAR realized the potential

to deliver Augmented Reality

to anyone owning such a device.

Today, Augmented Reality rides the wave of smartphone growth.

HOW IT WORKS

It starts with an attention grabbing

front page or image

with a call-to-action to scan

HOW IT WORKS

Hold the device

over the page

with the Layar

app and tap to scan

HOW IT WORKS

The image is then analyzedand its fingerprint is looked up in the “cloud” database

HOW IT WORKS

This is AUGMENTED REALITY

After a match, digital media is downloaded and placed

on top of the image

● Based on the Image Recognition technology

● Augmented Reality for Content & Interactivity

● No special printing technology

● No special codes

BETTER THAN QR-CODES

No ugly visuals

Rich media - video, 3D, etc.

Update content after publishing

‘Wow’ effect

THE FUTURE OF ONLINE IS OFFLINE

AR is a 1 billion market opportunity (Juniper Research)

Research highlights what users do on their phones today

WHERE they are/go (location)

What they LIKE (social),

What they DO (big data & the cloud),

What they SEE (IR & AR) and SCAN (BLE, beacons)

DIGITAL WORLD is seeping into REALITY and

the future of Online is Offline (Layar for Google Glass)Image Recognition & Augmented Reality

BIG DATA

About

LAYAR WORLDWIDE

Founded in 2009

Backed by Intel Capital, Prime, Sunstone

30 people in Amsterdam, New York & Toronto

ABOUT LAYAR

in Advertising

STARTS with INTERACTIVE PRINT

Layar marries print to digital

New content experiences

Take away limits of print

Higher

engagement

New possibilities

for advertisers

Redefine marketing

Bridge the gap

Unlock new emotions

cross platform experiences

WHY use LAYAR?

AmazeEngage

StrengthenMeasure

Morale boost, Image upgrade

Shaken, Stirred and Augmented

MIX & MATCH YOUR COCKTAIL

SPIRIT =Extra Content

Interactive Print is the spirit of AR.Gives you the opportunity to add

EXTRA CONTENT to print.

SHAKER = Customer Engagement

After adding extra ingredients,

it’s time to SHAKE UP the traditional

ad experience and

ENGAGE YOUR CUSTOMERS.

GLASS =Presentation

Presentation is half the work.

Augmented Reality is a visual treat!

Consumers are 135% more likely to purchase if they experience it in AR, rather

than simply see an image.

MEASURE = Statistics

ICE = Mobile Shopping

A successful ad campaign means

increased revenue.

You now have the opportunity to create a new point-of-sale. Customers can buy

items directly in Augmented Reality.

LEMON & LIME = Social Media

Garnish your campaign with

social media extras.

Add personality and character to the experience. Engage with customers at a deeper level & find out their opinion.

The Secret Ingredient For Branded Content

Examples

The Secret Ingredient For Branded Content

What you see in print What you see with Layar

The Secret Ingredient For Branded Content

What you see with LayarWhat you see in print

The Secret Ingredient For Branded Content

What you see with LayarWhat you see in print

The Secret Ingredient For Branded Content

What you see with LayarWhat you see in print

The Secret Ingredient For Branded Content

What you see with LayarWhat you see in print

The Secret Ingredient For Branded Content

What you see with LayarWhat you see in print

The Secret Ingredient For Branded Content

What you see with LayarWhat you see in print

The Secret Ingredient For Branded Content

What you see with LayarWhat you see in print

The Secret Ingredient For Branded Content

What you see with LayarWhat you see in print

Product Walkthrough

THE LAYAR APP

Free - iOS and Android

Works on smartphones & tablets

Shows 2D &3D

Geo based & Interactive Print

Reads QR-Codes

Extend Content with Pop-out and saveSDK

2 ways to get Interactive Print

Layar Creator

Layar Creative Studio

Do it yourself Full Service agency

No Hassle, Ready For All

From Concept to Execution

Layar.com/studio

DIY: THE LAYAR CREATOR

Drag & drop

content creation

Enhance a page

in less than

1 minute

DRAG & DROP BUTTONS

Basic Media Social Advanced

STATISTICS

PRICING

WHAT KIND OF CONTENT?

ACTIVATION

Usage is directly tied to visual activation.

No call to action? No usage!

LAYAR HELP CENTER

LARGEST10 million downloads in the US, 38 million worldwide

75,000 marketeers & publishers on the Layar Creator

EASIESTMake a page interactive under a minute

FIXED PRICE*$60 per image no matter size of print run or usage

QUESTIONS & ANSWERS

Get this deck, the recording of today’s show,

industry overview tomorrow at www.layar.com/advertising

GET THIS DECK & MORE

THANK YOU!

MAXIMILIAN BIEDERMANNSales & Marketing Associate

GEORGIA DIACONESCUInteractive Print Consultant