What Can Layar Do for Your Business ? - Advertisers
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Layar Webinar, 5th June 2014
description
Check out this presentation to learn the best ways to use Augmented Reality and Interactive Print to create unforgettable advertisements that really stand out. With best practices and brand examples from industries like automotive, fashion, electronics, FMCG and more, we'll provide you with guidelines for creating an integrated, cross-channel marketing campaign with AR and Interactive Print to achieve your goals!
Transcript of What Can Layar Do for Your Business ? - Advertisers
Layar Webinar, 5th June 2014
GEORGIA DIACONESCUInteractive Print Consultant
MAXIMILIAN BIEDERMANNSales & Marketing Associate
TODAY’S SETUP
● 45 minute presentation● Questions via GoToWebinar “question box”
● Get this deck, the recording of this webinar and an industry overview, tomorrow at www.layar.com/advertising
● Part of the Layar in Business Webinar Series
AGENDA
● Introduction & about Layar
● Layar & Advertising
● AR in Advertising: Ingredients
● Examples
● Layar Creative Studio
● Product Walkthrough
● Questions and Answers
About Augmented Reality
1992 - Tom Caudell and David Mizell coin the term “Augmented Reality”
1968
Ivan Sutherland
1984
The Terminator heads-up display
LAYAR
2009
With the advent of
smartphones with a camera
and a digital compass,
LAYAR realized the potential
to deliver Augmented Reality
to anyone owning such a device.
Today, Augmented Reality rides the wave of smartphone growth.
HOW IT WORKS
It starts with an attention grabbing
front page or image
with a call-to-action to scan
HOW IT WORKS
Hold the device
over the page
with the Layar
app and tap to scan
HOW IT WORKS
The image is then analyzedand its fingerprint is looked up in the “cloud” database
HOW IT WORKS
This is AUGMENTED REALITY
After a match, digital media is downloaded and placed
on top of the image
● Based on the Image Recognition technology
● Augmented Reality for Content & Interactivity
● No special printing technology
● No special codes
BETTER THAN QR-CODES
No ugly visuals
Rich media - video, 3D, etc.
Update content after publishing
‘Wow’ effect
THE FUTURE OF ONLINE IS OFFLINE
AR is a 1 billion market opportunity (Juniper Research)
Research highlights what users do on their phones today
WHERE they are/go (location)
What they LIKE (social),
What they DO (big data & the cloud),
What they SEE (IR & AR) and SCAN (BLE, beacons)
DIGITAL WORLD is seeping into REALITY and
the future of Online is Offline (Layar for Google Glass)Image Recognition & Augmented Reality
BIG DATA
About
LAYAR WORLDWIDE
Founded in 2009
Backed by Intel Capital, Prime, Sunstone
30 people in Amsterdam, New York & Toronto
ABOUT LAYAR
in Advertising
STARTS with INTERACTIVE PRINT
Layar marries print to digital
New content experiences
Take away limits of print
Higher
engagement
New possibilities
for advertisers
Redefine marketing
Bridge the gap
Unlock new emotions
cross platform experiences
WHY use LAYAR?
AmazeEngage
StrengthenMeasure
Morale boost, Image upgrade
Shaken, Stirred and Augmented
MIX & MATCH YOUR COCKTAIL
SPIRIT =Extra Content
Interactive Print is the spirit of AR.Gives you the opportunity to add
EXTRA CONTENT to print.
SHAKER = Customer Engagement
After adding extra ingredients,
it’s time to SHAKE UP the traditional
ad experience and
ENGAGE YOUR CUSTOMERS.
GLASS =Presentation
Presentation is half the work.
Augmented Reality is a visual treat!
Consumers are 135% more likely to purchase if they experience it in AR, rather
than simply see an image.
MEASURE = Statistics
ICE = Mobile Shopping
A successful ad campaign means
increased revenue.
You now have the opportunity to create a new point-of-sale. Customers can buy
items directly in Augmented Reality.
LEMON & LIME = Social Media
Garnish your campaign with
social media extras.
Add personality and character to the experience. Engage with customers at a deeper level & find out their opinion.
The Secret Ingredient For Branded Content
Examples
The Secret Ingredient For Branded Content
What you see in print What you see with Layar
The Secret Ingredient For Branded Content
What you see with LayarWhat you see in print
The Secret Ingredient For Branded Content
What you see with LayarWhat you see in print
The Secret Ingredient For Branded Content
What you see with LayarWhat you see in print
The Secret Ingredient For Branded Content
What you see with LayarWhat you see in print
The Secret Ingredient For Branded Content
What you see with LayarWhat you see in print
The Secret Ingredient For Branded Content
What you see with LayarWhat you see in print
The Secret Ingredient For Branded Content
What you see with LayarWhat you see in print
The Secret Ingredient For Branded Content
What you see with LayarWhat you see in print
Product Walkthrough
THE LAYAR APP
Free - iOS and Android
Works on smartphones & tablets
Shows 2D &3D
Geo based & Interactive Print
Reads QR-Codes
Extend Content with Pop-out and saveSDK
2 ways to get Interactive Print
Layar Creator
Layar Creative Studio
Do it yourself Full Service agency
No Hassle, Ready For All
From Concept to Execution
Layar.com/studio
DIY: THE LAYAR CREATOR
Drag & drop
content creation
Enhance a page
in less than
1 minute
DRAG & DROP BUTTONS
Basic Media Social Advanced
STATISTICS
PRICING
WHAT KIND OF CONTENT?
ACTIVATION
Usage is directly tied to visual activation.
No call to action? No usage!
LAYAR HELP CENTER
LARGEST10 million downloads in the US, 38 million worldwide
75,000 marketeers & publishers on the Layar Creator
EASIESTMake a page interactive under a minute
FIXED PRICE*$60 per image no matter size of print run or usage
QUESTIONS & ANSWERS
Get this deck, the recording of today’s show,
industry overview tomorrow at www.layar.com/advertising
GET THIS DECK & MORE
THANK YOU!
MAXIMILIAN BIEDERMANNSales & Marketing Associate
GEORGIA DIACONESCUInteractive Print Consultant
