Building your personal

and company brand on…

Lauren Gilbert Solutions Consultant

Rainbow Lau Solutions Consultant

Who is already a LinkedIn Member? Who has profile picture on your LinkedIn profile? Who has 500+ connections in your LinkedIn network? Who has joined 2+ groups? Who follows 5+ companies?

What are we going to learn today?

Create a killer LinkedIn Profile

Post compelling status updates

Set up a professional Company Page

Post exciting Company updates

Connect the world’s professionals to make them more

productive and successful

Our Mission

The professional profile of record

Connect all of the world's professionals

Identity Networks Knowledge The definitive professional publishing

platform

The value for our Members

The value for our Clients

Hire Attract & approach passive candidates

Market The most effective way for marketers

to engage professionals

Sell The start of every sales

opportunity

414m+

Let’s get started on creating that killer LinkedIn Profile

Use your full name

Make it catchy and

creative

Make it keyword rich so

you will be found in

searches

This is your first

impression – stand out!

Your headline

1

Your photo

2

Make it professional

Then you will receive

7x more views

Your URL

3

Replace your

automatically generated

URL

Personalise by

clicking “edit profile” and

“edit contact info”

Add LinkedIn to your

email signature

Your summary

4

Your elevator pitch

Keyword rich to increase

searchability

Write your summary in

first person to keep it

human

Enrich your profile with

media to make it stand

out more

Your experience

5

Briefly explain the

company and summarise

your role

Highlight key

contributions, awards and

projects, use rich media

Avoid CV style

Keep consistent format

across all positions

Education & recommendations

6

Expand on your degree, include course

details

Connect with old classmates

Request recommendations from clients,

old/new colleagues, etc

Give and get – offer recommendations

in exchange

Your skills

7

List at least 5 core skills and

increase your searchability

Endorse others and

encourage them to return

the favour!

Connecting personally

8

Invite new connections

with a personalised

request

Your connection “policy”

is up to you

Stay in touch with your

connections

Your activity

9

Bring your passions to the

forefront

Make it short and sharp

Include images and get

more likes, comments

and shares

Think about your

audience

Gain insights

9

Follow Influencers and

individuals and keep up to

date with their blogs

Follow Education

institutions and

Companies

Join and contribute to

Groups, increase

searchability and

approachability

But… Why should you care…?

Your online professional profile

Digital representation of your network

Generate thought-leadership content

Powerful referral platform

Discussion platform – policy, regulation, etc

Create a description –

what your business does,

your offerings

Add a banner and logo –

standout!

Ensure your staff are

linked to your page

Set up in multiple different

languages

Company profile

1

Linked to your Company

Page

Spotlight a brand or key

offering

Post updates from the

Showcase Page

Showcase pages

2

Attract and engage

quality candidates with

targeted and rich content

Videos, employee

testimonials, jobs

28% reduction

in turnover

50% reduction

in cost per hire

Invest in a Career Page

3

Attract Followers

4

Easy first step – your

employees! Link their

Profile to your Page

Add a “Follow” button to

your website – see how

here

Invite your clients and

prospects to become

Followers

Invest in Followers

5

Use highly targeted ads

to attract specific

audiences

Industries, regions,

companies

Click automatically makes

them a Follower

Post updates every two

days

3 different types:

•  Company news

•  Jobs

•  Industry pieces

Engage audience

6

98%

2x 75%

Message targeted to the

right people

Build brand awareness

Increase Followers and

social engagement

Sponsor updates

7

Leverage Company Page

analytics

Track engagements on

updates, Follower growth,

trends

Optimise, refine and

customise

Monitor success

8

What have we learnt today?

Create a killer LinkedIn Profile

Post compelling status updates

Set up a professional Company Page

Post exciting Company updates

Coming up…! March 31st

Lauren Gilbert Solutions Consultant lgilbert@linkedin.com Connect with me here

Rainbow Lau Solutions Consultant rlau@linkedin.com

Connect with me here