WelcomeIn Presentation - Hong Kong, 25 Feb 2016
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Transcript of WelcomeIn Presentation - Hong Kong, 25 Feb 2016
Building your personal
and company brand on…
Lauren Gilbert Solutions Consultant
Rainbow Lau Solutions Consultant
Who is already a LinkedIn Member? Who has profile picture on your LinkedIn profile? Who has 500+ connections in your LinkedIn network? Who has joined 2+ groups? Who follows 5+ companies?
What are we going to learn today?
Create a killer LinkedIn Profile
Post compelling status updates
Set up a professional Company Page
Post exciting Company updates
Connect the world’s professionals to make them more
productive and successful
Our Mission
The professional profile of record
Connect all of the world's professionals
Identity Networks Knowledge The definitive professional publishing
platform
The value for our Members
The value for our Clients
Hire Attract & approach passive candidates
Market The most effective way for marketers
to engage professionals
Sell The start of every sales
opportunity
414m+
Let’s get started on creating that killer LinkedIn Profile
Use your full name
Make it catchy and
creative
Make it keyword rich so
you will be found in
searches
This is your first
impression – stand out!
Your headline
1
Your photo
2
Make it professional
Then you will receive
7x more views
Your URL
3
Replace your
automatically generated
URL
Personalise by
clicking “edit profile” and
“edit contact info”
Add LinkedIn to your
email signature
Your summary
4
Your elevator pitch
Keyword rich to increase
searchability
Write your summary in
first person to keep it
human
Enrich your profile with
media to make it stand
out more
Your experience
5
Briefly explain the
company and summarise
your role
Highlight key
contributions, awards and
projects, use rich media
Avoid CV style
Keep consistent format
across all positions
Education & recommendations
6
Expand on your degree, include course
details
Connect with old classmates
Request recommendations from clients,
old/new colleagues, etc
Give and get – offer recommendations
in exchange
Your skills
7
List at least 5 core skills and
increase your searchability
Endorse others and
encourage them to return
the favour!
Connecting personally
8
Invite new connections
with a personalised
request
Your connection “policy”
is up to you
Stay in touch with your
connections
Your activity
9
Bring your passions to the
forefront
Make it short and sharp
Include images and get
more likes, comments
and shares
Think about your
audience
Gain insights
9
Follow Influencers and
individuals and keep up to
date with their blogs
Follow Education
institutions and
Companies
Join and contribute to
Groups, increase
searchability and
approachability
But… Why should you care…?
Your online professional profile
Digital representation of your network
Generate thought-leadership content
Powerful referral platform
Discussion platform – policy, regulation, etc
Create a description –
what your business does,
your offerings
Add a banner and logo –
standout!
Ensure your staff are
linked to your page
Set up in multiple different
languages
Company profile
1
Linked to your Company
Page
Spotlight a brand or key
offering
Post updates from the
Showcase Page
Showcase pages
2
Attract and engage
quality candidates with
targeted and rich content
Videos, employee
testimonials, jobs
28% reduction
in turnover
50% reduction
in cost per hire
Invest in a Career Page
3
Attract Followers
4
Easy first step – your
employees! Link their
Profile to your Page
Add a “Follow” button to
your website – see how
here
Invite your clients and
prospects to become
Followers
Invest in Followers
5
Use highly targeted ads
to attract specific
audiences
Industries, regions,
companies
Click automatically makes
them a Follower
Post updates every two
days
3 different types:
• Company news
• Jobs
• Industry pieces
Engage audience
6
98%
2x 75%
Message targeted to the
right people
Build brand awareness
Increase Followers and
social engagement
Sponsor updates
7
Leverage Company Page
analytics
Track engagements on
updates, Follower growth,
trends
Optimise, refine and
customise
Monitor success
8
What have we learnt today?
Create a killer LinkedIn Profile
Post compelling status updates
Set up a professional Company Page
Post exciting Company updates
Coming up…! March 31st
Lauren Gilbert Solutions Consultant [email protected] Connect with me here
Rainbow Lau Solutions Consultant [email protected]
Connect with me here