Welcome!

2012 Popcorn Kickoff

Welcome

Ben Buckelew Atlanta Area Council

www.atlantabsa.org/popcorn

A special thanks to the

Nantahala Outdoor Center and

Dave & Busters

for supporting the 2012 Popcorn Sale!

www.atlantabsa.org/popcorn

District Kernels

www.atlantabsa.org/popcorn

Button Gwinnett - Tammy Foley

Chattahoochee - Cindy McGaughey

Foothills - Mike Menninger

Amanda Farmery

Hightower Trail - Latosha Giles

Milton - Meggy Gilbreth

Soapstone Ridge - Brenda Becker

South Fulton - Carolyn Clark

Tara - April Taylor

Yellow River - Kim Etter

Unit Kickoff

Joe Castro

Pack 21

Hightower Trail District

The Zen of Popcorn

• Memories you will never forget

• optimizing this “window of time”.

• Learning what you otherwise wouldn’t about your scout.

• What does character building look like while under

construction?

• Goal setting and confidence building.

2012 Program

www.atlantabsa.org/popcorn

Mike Ollanove Trail’s End

NEW Product Options

NEW Premium Chocolate Lover’s Collection

• White Chocolatey Pretzels

• Milk Chocolatey Pretzels

• White Chocolatey Caramel Crunch

• Chocolatey Caramel Crunch

• Chocolatey Peanut Clusters

$75

Trail’s End offers a variety of product options to suit your council’s needs.

www.atlantabsa.org/popcorn

NEW Product Options

NEW Chocolate Lover’s Collection

• White Chocolatey Pretzels

• Milk Chocolatey Pretzels

• White Chocolatey Caramel Crunch

• Chocolatey Caramel Crunch

$55

Trail’s End offers a variety of product options to suit your council’s needs.

www.atlantabsa.org/popcorn

NEW Product Options

NEW Sweet & Savory Collection

Comes in gift box

• NEW Sour Cream & Cheese Corn

• NEW Milk Chocolatey Pretzels

• Butter Toffee Caramel Corn

$40

Trail’s End offers a variety of product options to suit your council’s needs.

www.atlantabsa.org/popcorn

NEW Product Options

NEW Cheese Lover’s Collection Comes in gift box

• NEW Sour Cream & Cheese Corn

• Cheddar Cheese Corn

• White Cheddar Cheese Corn

$30

Trail’s End offers a variety of product options to suit your council’s needs.

www.atlantabsa.org/popcorn

NEW Product Options

NEW Double Caramel Crunch with a hint of cheese

$30

Trail’s End offers a variety of product options to suit your council’s needs.

www.atlantabsa.org/popcorn

NEW Product Options Trail’s End offers a variety of product options to suit your council’s needs.

NEW Stand-Alone

Cheddar Cheese Corn

$15

www.atlantabsa.org/popcorn

$50 Gold Donation

$30 Silver

Donation

$35 Return to Scouting

$21 Return to Scouting

Product Improvements

36% Increase in nuts in

Caramel Corn with Almonds

and Pecans

Significantly improved flavor in all microwave products:

• Unbelievable Butter Microwave Popcorn

• Butter Light Microwave Popcorn

• Kettle Corn Microwave Popcorn

www.atlantabsa.org/popcorn

The Best Sale Ever!

Ben Buckelew Atlanta Area Council

www.atlantabsa.org/popcorn

Grow Your Sale

1. Plan your program

2. Motivate your Scouts with INCENTIVES!

3. Build your best Popcorn Kickoff ever!

www.atlantabsa.org/popcorn

Plan Your Program Go to the Virtual Sale Planner at leaders.trails-end.com

• Build your plan using the Program Planner

1. Plan

2. Budget

3. Set Goals

• Fill in your number of boys, commission and activities per month with

costs.

• The planner does the rest!

www.atlantabsa.org/popcorn

Complete Your Program Planner

www.atlantabsa.org/popcorn

Set Your Sales Goal - $600!

Only 44% of parents say their

Scout set a sales goal.

Scouts who set goals average $626 in sales.

Scouts with no goal average $304 in sales.

www.atlantabsa.org/popcorn

$600 is the GOAL

Your Families can easily achieve this!

TAKE ORDER = $600 Goal / $200 per hour

Families simply pick three days to sell

SHOW & SELL = Mix some in for more sales

ONLINE = Every Scout emails 10 family or friends

www.atlantabsa.org/popcorn

Best Ways to SELL

Getting to the $600 Club and Beyond!

Take Order = $200 per hour

Show & Sell = $100 per hour Online Selling = $50 per order

www.atlantabsa.org/popcorn

Motivate Your Scouts • Build your own unit-level incentives

• Pie in the Face for $600 Sellers!

• Top Seller Prizes!

• Top-selling Den – Pizza Party!

• Already available to you and your Scouts:

• Council-Sponsored Scout Rewards Program

• Bonus Trail’s End National Rewards

• Bonus Council Incentives

www.atlantabsa.org/popcorn

Unit-level Incentives • Mystery buyer

• Pie in the Face

Scouts who sell over $600 get to

throw a pie in their leader’s face.

• Pizza Party

Have a part at the end of the sale to

reward your top selling den or patrol.

• Top Seller Prizes

Reward camping gear, electronics or

sporting goods to your top sellers.

www.atlantabsa.org/popcorn

Create ongoing energy!

www.atlantabsa.org/popcorn

Build the BEST Popcorn Kickoff! The kickoff is the single most important factor for

you to have a good sale

Have a 30-minute fun-filled Popcorn Kickoff:

• Make it FUN and FESTIVE!

• Show parents what’s in it for them

• Have giveaways and prizes

• Prepare your Scouts

• Have role plays and practice the sales script

• Help your Scouts gain the confidence to sell!

www.atlantabsa.org/popcorn

Popcorn Websites

www.atlantabsa.org/popcorn

atlantabsa.org/popcorn

• Portal to Trail’s End website and Popcorn System

• Download forms and presentations

• Frequent updates

• Upcoming events

Popcorn Websites Trails-End.com

• Used for online sales

• Track how much your Scouts have sold

online

• View product catalog and scout rewards

• Email library

• My Tool Kit training videos

• Virtual planner

www.atlantabsa.org/popcorn

Popcorn Websites

• Log in information will be provided at the

kickoff

• View past/current unit order data

• Enter/edit participating scouts

• Enter/approve unit popcorn order

• Enter/approve unit prize order

• Download unit invoice

Popcorn System

www.atlantabsa.org/popcorn

Scouts sell to far-away friends and family

Trail’s End ships the product directly to the consumer.

Online Selling

• Online & mobile sales COUNT toward Scout Rewards!

(starting August 1 through your council’s fall sale end date)

• Scouts create their own accounts on scouts.trails-end.com to sell

• Get 100% of your Scouts to create an account

and send 10 emails to family and friends

• The average online order is $50

www.atlantabsa.org/popcorn

Scout Rewards

www.atlantabsa.org/popcorn

Mike Ollanove Trail’s End

Scouts that sell 1 item get

2012 Project Popcorn patch

www.atlantabsa.org/popcorn

NEW 2012 Scout Reward Levels

Sell $150

Flashlight

Master Jack Knife

www.atlantabsa.org/popcorn

$15 Gift Card

LEGO Creator Blue Roadster

Nalgene Water Bottle

NEW 2012 Scout Reward Levels

Sell $250 Sell $350 Sell $450 $10 Gift Card

Binoculars

Multi-fuction Knife

$20 Gift Card

LEGO Creator Propeller Adventures

6-Piece Camp Kit

Physical prize options now available at lower levels.

www.atlantabsa.org/popcorn

2012 Scout Reward Levels

Sell: $650

$850

$1,100

$1,300

$1,800

$2,300

Gift Card: $30

$40

$55

$75

$110

$150

OR

www.atlantabsa.org/popcorn

NEW $600 Club Prize

Scouts that sell

$600 get

the $600 Club

Blast Bow*

www.atlantabsa.org/popcorn

*Amendment: Scouts will not received a $20

gift card as noted in the Council Guidebook.

$600 Club iPad 2 Drawing Sell at least $600 worth of popcorn and your name will be entered

into a drawing for a 16gb iPad 2!

Drawings will be held once a week

• September 24

• October 1

• October 8

• October 15

Visit www.atlantabsa.org/popcorn to submit

your entry for every $600 in sales!

www.atlantabsa.org/popcorn

$1,500 Club Reward

Choose from a $50

Amazon.com

or

Wal-Mart gift card!

www.atlantabsa.org/popcorn

Trail’s End Scholarship • Available to any scout that sells

$2,500 or more of popcorn in one sale period (traditional & online)

• 6% of the total sales goes into scholarship fund

• 6% of all sales in the future, regardless of sales $, goes into scholarship fund

• Top 7 sellers in Southern Region gets DOUBLE scholarship credits for that year.

www.atlantabsa.org/popcorn

All-Star Sellers

$1,000

2 invitations to the Top Seller Extravaganza

at Dave & Busters including a complimentary

Play Card.

Special recognition certificate

www.atlantabsa.org/popcorn

Hall of Fame

$2,500

2 invitations to the Top Seller Extravaganza

at Dave & Busters including a complimentary

Play Card.

Special recognition certificate

2 tickets to the Top Seller VIP Luncheon at

Dave & Busters

www.atlantabsa.org/popcorn

Winner’s Circle

$3,500

4 invitations to the Top Seller

Extravaganza at Dave & Busters

including a complimentary Play Card

Special recognition trophy

4 tickets to the Top Seller VIP Luncheon

at Dave & Busters

www.atlantabsa.org/popcorn

The Incentives Keep on Coming!

Sell $600

1. $20 gift card from the Rewards Program $450

Level

2. BONUS Blast Bow for the $600 Club

3. BONUS iPad2 drawing entry

The Incentives Keep on Coming!

Sell $1,500

1. $75 gift card from the Rewards Program $1,300

Level

2. BONUS Blast Bow for the $600 Club

3. Bonus iPad2 drawing entry (2 entries)

4. BONUS $50 gift card for the $1,500 Club

5. BONUS Top Seller prize (Dave and Buster’s event)

The Incentives Keep on Coming! Sell $2,500

1. $150 gift card from the Rewards Program $2,300 Level

2. BONUS Blast Bow for the $600 Club

3. Bonus iPad2 drawing entry (4 entries)

4. BONUS $50 gift card for the $1500 Club

5. Top Seller Prize from your unit

6. Scholarship Program from Trail’s End

Popcorn Sale Logistics

Ben Buckelew Atlanta Area Council

www.atlantabsa.org/popcorn

Important Dates

August 4th – August 15th

Service Area Kick-Offs

Wednesday, August 29 Show-n-Sell Orders Due

Saturday, September 15

Show-n-Sell Distribution

Thursday, October 18

Take & Prize Orders Due

Saturday, November 3

Take Order Distribution

Tuesday, December 4

Popcorn Payments Due

www.atlantabsa.org/popcorn

Warehouse Distribution* *Warehouse addresses can be found on our website

www.atlantabsa.org/popcorn

Warehouse Districts

Beverage (Budweiser) Foothills, Mountain Lake, Covered Bridge, Pickett’s Mill

Chick-fil-A South, West & East Atlanta, Tara, South Fulton,

Sweetwater, Three Rivers

Coca-Cola North Metro North Atlanta & Chattahoochee

Eagle Rock Distribution/ Budweiser Plant Hightower Trail, Button Gwinnett & Soapstone Ridge

ALU Menziken Aerospace Cherokee/Pickens

Kimberly-Clark Milton

Carroll EMC Three Rivers (pick up from Chick-fil-A)

To Be Determined Yellow River (pick up from Chick-fil-A)

Key Contacts

• Atlanta Area Council website

• Council Guidebook page 1

www.atlantabsa.org/popcorn

www.atlantabsa.org/popcorn

• Start accepting credit cards today!

• Accept credit card payments on your Android, iPhone or iPad

• 2.75% per swipe for all major credit cards - no additional fees

• Sign up and receive a free credit card reader

New for 2013

Top Seller Perks

• Any unit that sells $15,000 or more

• Top 2 units in the district

• Receive selling materials sooner

• Invitation to VIP Champion’s Reception luncheon

www.atlantabsa.org/popcorn

Thank You for Attending!

www.atlantabsa.org/popcorn