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Welcome!

2012 Popcorn Kickoff

Welcome

Ben Buckelew Atlanta Area Council

www.atlantabsa.org/popcorn

A special thanks to the

Nantahala Outdoor Center and

Dave & Busters

for supporting the 2012 Popcorn Sale!


District Kernels


Button Gwinnett - Tammy Foley

Chattahoochee - Cindy McGaughey

Foothills - Mike Menninger

Amanda Farmery

Hightower Trail - Latosha Giles

Milton - Meggy Gilbreth

Soapstone Ridge - Brenda Becker

South Fulton - Carolyn Clark

Tara - April Taylor

Yellow River - Kim Etter

Unit Kickoff

Joe Castro

Pack 21

Hightower Trail District

The Zen of Popcorn

• Memories you will never forget

• optimizing this “window of time”.

• Learning what you otherwise wouldn’t about your scout.

• What does character building look like while under

construction?

• Goal setting and confidence building.

2012 Program


Mike Ollanove Trail’s End

NEW Product Options

NEW Premium Chocolate Lover’s Collection

• White Chocolatey Pretzels

• Milk Chocolatey Pretzels

• White Chocolatey Caramel Crunch

• Chocolatey Caramel Crunch

• Chocolatey Peanut Clusters

$75

Trail’s End offers a variety of product options to suit your council’s needs.


NEW Product Options

NEW Chocolate Lover’s Collection

• White Chocolatey Pretzels

• Milk Chocolatey Pretzels

• White Chocolatey Caramel Crunch

• Chocolatey Caramel Crunch

$55



NEW Product Options

NEW Sweet & Savory Collection

Comes in gift box

• NEW Sour Cream & Cheese Corn

• NEW Milk Chocolatey Pretzels

• Butter Toffee Caramel Corn

$40



NEW Product Options

NEW Cheese Lover’s Collection Comes in gift box

• NEW Sour Cream & Cheese Corn

• Cheddar Cheese Corn

• White Cheddar Cheese Corn

$30



NEW Product Options

NEW Double Caramel Crunch with a hint of cheese

$30



NEW Product Options Trail’s End offers a variety of product options to suit your council’s needs.

NEW Stand-Alone

Cheddar Cheese Corn

$15


$50 Gold Donation

$30 Silver

Donation

$35 Return to Scouting

$21 Return to Scouting

Product Improvements

36% Increase in nuts in

Caramel Corn with Almonds

and Pecans

Significantly improved flavor in all microwave products:

• Unbelievable Butter Microwave Popcorn

• Butter Light Microwave Popcorn

• Kettle Corn Microwave Popcorn


The Best Sale Ever!



Grow Your Sale

1. Plan your program

2. Motivate your Scouts with INCENTIVES!

3. Build your best Popcorn Kickoff ever!


Plan Your Program Go to the Virtual Sale Planner at leaders.trails-end.com

• Build your plan using the Program Planner

1. Plan

2. Budget

3. Set Goals

• Fill in your number of boys, commission and activities per month with

costs.

• The planner does the rest!


http://www.trails-end.com



Complete Your Program Planner


Set Your Sales Goal - $600!

Only 44% of parents say their

Scout set a sales goal.

Scouts who set goals average $626 in sales.

Scouts with no goal average $304 in sales.


$600 is the GOAL

Your Families can easily achieve this!

TAKE ORDER = $600 Goal / $200 per hour

Families simply pick three days to sell

SHOW & SELL = Mix some in for more sales

ONLINE = Every Scout emails 10 family or friends


Best Ways to SELL

Getting to the $600 Club and Beyond!

Take Order = $200 per hour

Show & Sell = $100 per hour Online Selling = $50 per order


Motivate Your Scouts • Build your own unit-level incentives

• Pie in the Face for $600 Sellers!

• Top Seller Prizes!

• Top-selling Den – Pizza Party!

• Already available to you and your Scouts:

• Council-Sponsored Scout Rewards Program

• Bonus Trail’s End National Rewards

• Bonus Council Incentives


Unit-level Incentives • Mystery buyer

• Pie in the Face

Scouts who sell over $600 get to

throw a pie in their leader’s face.

• Pizza Party

Have a part at the end of the sale to

reward your top selling den or patrol.

• Top Seller Prizes

Reward camping gear, electronics or

sporting goods to your top sellers.


Create ongoing energy!


Build the BEST Popcorn Kickoff! The kickoff is the single most important factor for

you to have a good sale

Have a 30-minute fun-filled Popcorn Kickoff:

• Make it FUN and FESTIVE!

• Show parents what’s in it for them

• Have giveaways and prizes

• Prepare your Scouts

• Have role plays and practice the sales script

• Help your Scouts gain the confidence to sell!


Popcorn Websites


atlantabsa.org/popcorn

• Portal to Trail’s End website and Popcorn System

• Download forms and presentations

• Frequent updates

• Upcoming events

Popcorn Websites Trails-End.com

• Used for online sales

• Track how much your Scouts have sold

online

• View product catalog and scout rewards

• Email library

• My Tool Kit training videos

• Virtual planner


Popcorn Websites

• Log in information will be provided at the

kickoff

• View past/current unit order data

• Enter/edit participating scouts

• Enter/approve unit popcorn order

• Enter/approve unit prize order

• Download unit invoice

Popcorn System


Scouts sell to far-away friends and family

Trail’s End ships the product directly to the consumer.

Online Selling

• Online & mobile sales COUNT toward Scout Rewards!

(starting August 1 through your council’s fall sale end date)

• Scouts create their own accounts on scouts.trails-end.com to sell

• Get 100% of your Scouts to create an account

and send 10 emails to family and friends

• The average online order is $50


Scout Rewards


Mike Ollanove Trail’s End

Scouts that sell 1 item get

2012 Project Popcorn patch


NEW 2012 Scout Reward Levels

Sell $150

Flashlight

Master Jack Knife


$15 Gift Card

LEGO Creator Blue Roadster

Nalgene Water Bottle

NEW 2012 Scout Reward Levels

Sell $250 Sell $350 Sell $450 $10 Gift Card

Binoculars

Multi-fuction Knife

$20 Gift Card

LEGO Creator Propeller Adventures

6-Piece Camp Kit

Physical prize options now available at lower levels.


2012 Scout Reward Levels

Sell: $650

$850

$1,100

$1,300

$1,800

$2,300

Gift Card: $30

$40

$55

$75

$110

$150

OR


NEW $600 Club Prize

Scouts that sell

$600 get

the $600 Club

Blast Bow*


*Amendment: Scouts will not received a $20

gift card as noted in the Council Guidebook.

$600 Club iPad 2 Drawing Sell at least $600 worth of popcorn and your name will be entered

into a drawing for a 16gb iPad 2!

Drawings will be held once a week

• September 24

• October 1

• October 8

• October 15

Visit www.atlantabsa.org/popcorn to submit

your entry for every $600 in sales!


$1,500 Club Reward

Choose from a $50

Amazon.com

or

Wal-Mart gift card!


Trail’s End Scholarship • Available to any scout that sells

$2,500 or more of popcorn in one sale period (traditional & online)

• 6% of the total sales goes into scholarship fund

• 6% of all sales in the future, regardless of sales $, goes into scholarship fund

• Top 7 sellers in Southern Region gets DOUBLE scholarship credits for that year.


All-Star Sellers

$1,000

2 invitations to the Top Seller Extravaganza

at Dave & Busters including a complimentary

Play Card.

Special recognition certificate


Hall of Fame

$2,500

2 invitations to the Top Seller Extravaganza

at Dave & Busters including a complimentary

Play Card.

Special recognition certificate

2 tickets to the Top Seller VIP Luncheon at

Dave & Busters


Winner’s Circle

$3,500

4 invitations to the Top Seller

Extravaganza at Dave & Busters

including a complimentary Play Card

Special recognition trophy

4 tickets to the Top Seller VIP Luncheon

at Dave & Busters


The Incentives Keep on Coming!

Sell $600

1. $20 gift card from the Rewards Program $450

Level

2. BONUS Blast Bow for the $600 Club

3. BONUS iPad2 drawing entry

The Incentives Keep on Coming!

Sell $1,500

1. $75 gift card from the Rewards Program $1,300

Level


3. Bonus iPad2 drawing entry (2 entries)

4. BONUS $50 gift card for the $1,500 Club

5. BONUS Top Seller prize (Dave and Buster’s event)

The Incentives Keep on Coming! Sell $2,500

1. $150 gift card from the Rewards Program $2,300 Level


3. Bonus iPad2 drawing entry (4 entries)

4. BONUS $50 gift card for the $1500 Club

5. Top Seller Prize from your unit

6. Scholarship Program from Trail’s End

Popcorn Sale Logistics



Important Dates

August 4th – August 15th

Service Area Kick-Offs

Wednesday, August 29 Show-n-Sell Orders Due

Saturday, September 15

Show-n-Sell Distribution

Thursday, October 18

Take & Prize Orders Due

Saturday, November 3

Take Order Distribution

Tuesday, December 4

Popcorn Payments Due


Warehouse Distribution* *Warehouse addresses can be found on our website


Warehouse Districts

Beverage (Budweiser) Foothills, Mountain Lake, Covered Bridge, Pickett’s Mill

Chick-fil-A South, West & East Atlanta, Tara, South Fulton,

Sweetwater, Three Rivers

Coca-Cola North Metro North Atlanta & Chattahoochee

Eagle Rock Distribution/ Budweiser Plant Hightower Trail, Button Gwinnett & Soapstone Ridge

ALU Menziken Aerospace Cherokee/Pickens

Kimberly-Clark Milton

Carroll EMC Three Rivers (pick up from Chick-fil-A)

To Be Determined Yellow River (pick up from Chick-fil-A)

Key Contacts

• Atlanta Area Council website

• Council Guidebook page 1



• Start accepting credit cards today!

• Accept credit card payments on your Android, iPhone or iPad

• 2.75% per swipe for all major credit cards - no additional fees

• Sign up and receive a free credit card reader

New for 2013

Top Seller Perks

• Any unit that sells $15,000 or more

• Top 2 units in the district

• Receive selling materials sooner

• Invitation to VIP Champion’s Reception luncheon


Thank You for Attending!


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