® 2012 Dachis Group. Confidential and Proprietary

Social Analytics - The Offering That Ate Your AgencyThu Jan 10, 2013

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WEBINAR

brian.kotlyar@dachisgroup.com@bkotlyar

Brian Kotlyar works with global brands on social business strategy and runs the Dachis Group blog.

Speakers

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michael.jones@dachisgroup.com@mjfreshyfresh

Michael Jones is VP Technology, frequent speaker, and manages our data partnerships with Twitter, Facebook, LinkedIn and other social platforms.

Social Analytics: The Offering That Ate Your Agency

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Agencies have a problem

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©2012 DACHIS GROUP

“Death by Spreadsheet”

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® 2012 Dachis Group. Confidential and Proprietary

Significant variations among analytics dashboards

No consistency of metrics across social platforms

Constant change in features, export capabilities, data calculation

The typical large enterprise now has dozens of social accounts across a minimum of 3 to 4 social platforms and a variety of global territories.

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It’s hard to deliver a quality product

® 2012 Dachis Group. Confidential and Proprietary

Anyone can hang up a shingle

Hiring a team of experts is extremely difficult

You are competing with vendors, agencies and brands for talent

There are 125 pages of results for the word “analytics” on Invest in Social’s Directory

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Competition is fierce

1200+ Agencies 3000+ Open Positions

® 2012 Dachis Group. Confidential and Proprietary

Data must help optimize tactics to create earned media

Analytics must be integrated and multi-platform

Reports must arrive more quickly

The days of a hockey stick graph of ‘likes’ and ‘followers’ are long gone

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Clients are more demanding

What can you do?

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Use a smaller team to deliver better metrics much more quickly.

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Use a standard toolkit and set of metrics for any client

Anyone can create an insight, contribute to a report or comment on a report

Collaboration occurs within the tool

Our solutions were built with collaboration in mind so that your existing team can deliver reports much more efficiently.

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Smaller team

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35,000 brands and more than 100,000,000 social accounts

Real-time data on social activity

Advanced analytics that go beyond likes/follows

Every piece of data from the entire Dachis Group analytics platform is available for collaborative analysis.

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Better metrics

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Professionally designed reports

Full dynamic data available from any slide

Export to PowerPoint instantly

Invite a client to view the report digitally or export any chart to PowerPoint with a single click.

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Much more quickly

DEMO

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©2012 DACHIS GROUP

A New Way to Uncover and Share Ideas Across Your Brand TeamIntroducing Collaborative Reporting

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Collaborative Reporting marries big data and shared insight enabling brand marketers and digital agencies to create beautiful, simple and clear views of social marketing performance.

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Create a Narrative

Share with your team

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Clip any data point for analysis, bringing along all of its rich context.

1) Uncover an Observation

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Select an observation, such as a trendline of your brand’s conversation strength vs competitors, or a tweet from a brand advocate.

Add your notes. What was interesting or unusual about the data?

Add your observation to an existing Narrative or create a new one.

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©2012 DACHIS GROUP

Create a shared narrative by instantly assembling observations into an interactive microsite.

2) Assemble a Narrative

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Each thumbnail reveals the observation’s content.

Notes and annotations ride along with the Observation

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Invite others to review or contribute.3) Share with Your Team

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Invite anyone on your team to collaborate and add their comments.

Download the insights as native PowerPoint slides, giving you immediate access to “boss ready” reports.

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Summary

Use a smaller team2

Deliver a better product3

Stop re-inventing the wheel1

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Better client retentionNew revenue streams

Q&A

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Learn More

http://social.dachisgroup.com/tour-collaborative-reporting

Sign up for a 1:1 Tour Stay in touch

http://dachisgroup.com

http://socialbusinessindex.com

brian.kotlyar@dachisgroup.com@bkotlyar

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